December 26, 2024 | Hello Kotpad

Team business

NCR Real Estate Market Thrives in 2024 with 44% Increase in New Launches and 30% Price Hike

GURGAON: The Delhi-NCR real estate market demonstrated exceptional growth in 2024, emerging as a standout performer despite a 4% year-on-year dip in housing sales across India’s top seven cities. As per ANAROCK’s year-end report, NCR saw a remarkable 44% increase in new housing launches, the highest among major regions, contributing significantly to the 4,12,520 units launched nationwide.

NCR also recorded a staggering 30% rise in property prices, the steepest hike among all regions, reflecting robust buyer demand. This price growth outpaced the average 21% increase seen across other top cities, underscoring NCR’s pivotal role in driving India’s real estate momentum.

Surinder Singh, Director of GLS Group

Commenting on this trend, Surinder Singh of GLS Group, stated, “The 44% surge in new launches highlights developers’ confidence in the NCR market, fueled by rising demand and favorable infrastructure developments. NCR’s growth story is attracting both end-users and investors.”

India’s top cities collectively saw housing sales worth ₹5.68 lakh crore in 2024, a 16% jump from the previous year. While the Mumbai Metropolitan Region (MMR) retained its leadership in sales, followed by Pune, NCR stood out for its significant price growth and fresh supply additions.

The report also emphasized that NCR, along with Bengaluru and Chennai, was among the few regions to witness a rise in new supply. Unsold inventory in NCR declined by 8%, reflecting healthier demand-supply dynamics and increased absorption rates.

“Rapid urbanization and an influx of job opportunities have significantly boosted housing demand in NCR,” noted Singh. “This demand is driving price appreciation, making it one of the most lucrative markets for both developers and buyers.”

While MMR and Bengaluru accounted for nearly half of the new supply in 2024, NCR’s performance was notable due to its 44% growth in launches, signaling heightened developer and buyer interest.

Backed by infrastructure upgrades and economic recovery, NCR continues to strengthen its position as a prime real estate hub, setting benchmarks for growth and becoming a key contributor to India’s housing market momentum.

Team news

Boosting Employment Opportunities: Vyomini and SIDBI Launch Skill Development Program

Vyomini Social Enterprise launches its flagship skill development training program, ‘Swabhimaan,’ aimed at empowering service providers and enhancing employment opportunities for individuals from underprivileged backgrounds. This transformative initiative, supported by the Small Industries Development Bank of India (SIDBI), marks a significant step toward socio-economic upliftment, particularly for migrant workers, women, and youth in the Delhi NCR region.

The ‘Swabhimaan’ program is meticulously designed to provide comprehensive training across diverse service sectors, including domestic help, patient care, child care, elderly care, home care, and security guard services. With a duration of 75 hours, the training program equips participants with practical, job-ready skills tailored to meet the growing demand for professional service providers. The program has already enrolled over 100 participants, comprising both men and women migrants, and aims to scale up its reach in the coming months.

Upon completing the training, Vyomini Social Enterprise will facilitate placement and employment opportunities for participants, enabling them to immediately apply their newly acquired skills. This initiative plays a crucial role in bridging the gap between the demand and supply of skilled labor while promoting economic independence among underprivileged communities.

Notable healthcare organizations such as Anand Maya Hospital, Holy Angel Hospital, Aastha Hospital, and Sagar Nursing Home are among those offering promising employment opportunities to qualified candidates.Speaking at the launch, Prachi Kaushik, Founder and Director of Vyomini Social Enterprise, shared her vision: “Swabhimaan is more than just a training program; it is a movement to restore dignity and self-reliance among the underserved. By equipping them with marketable skills and providing job opportunities, we aim to empower individuals to lead fulfilling lives and contribute meaningfully to society.”

The program’s success is bolstered by its partnership with SIDBI, whose support underscores the critical role of public-private collaborations in addressing socio-economic challenges. In addition, local NGOs have joined hands with Vyomini to ensure the seamless execution of the training program and to extend its reach to marginalized communities.

The ‘Swabhimaan’ program’s pilot phase will train 1,000 candidates over the next six months. By targeting high-demand sectors, Vyomini Social Enterprise aims to create a robust pipeline of skilled professionals who can meet the needs of the community while uplifting their own socio-economic status.

Vyomini Social Enterprise’s initiative exemplifies its dedication to addressing unemployment and skill gaps in critical service sectors. By empowering disadvantaged groups with comprehensive training and placement support, ‘Swabhimaan’ is set to make a lasting impact on the lives of individuals and the broader community.

FMSCI Drag Racing Victory for Bangalore’s Talented Mechanic

Bangalore, Karnataka, December 2024 – The 11th edition of the VROOM Drag Meet, held from December 20–22, 2024, at Taneja Aerospace and Aviation Ltd., Hosur, marked a historic victory for Narayana Swamy, a self-made drag racer from Bangalore. Swamy clinched 1st place, further cementing his status as a national motorsports icon. Born in Sampigehalli, Jakkur, Bangalore, Swamy’s journey from a garage mechanic / worker to a celebrated racer embodies resilience and determination, making him a true underdog story.

Reflecting on his win, Swamy said, “Winning this championship is a dream come true. From humble beginnings to earning the title of national champion, it’s been a journey of passion and hard work.” His stellar performance at the VROOM Drag Meet, organized by Vroom MotorSports Pvt. Ltd., solidifies his legacy and inspires motorsport enthusiasts across India.

The VROOM Drag Racing event, originally planned for November 15–17, 2024 (as stated on the certificate), has been rescheduled to December 20–22, 2024. Consequently, the certificate still reflects the original dates of November 15–17 for the event

Team news HDMI-ARC SBW100 Pro+

Enhance Audio Experience: SBW100 Pro+

SBW100 Pro+, a soundbar that promises to completely transform your audio experience. The SBW100 Pro+ is the greatest choice for home entertainment enthusiasts due to its superior sound and unparalleled features, which include cutting-edge technology wrapped in an elegant design and expertly constructed craftsmanship.
The SBW100 PRO+ from Blaupunkt is an ideal soundbar for true movie fans, audiophiles, and tech heads, even in a crowded market teeming with premium offerings. Here is what makes the soundbar a real game-changer:
Magnificent sound with perfection.
The SBW100 Pro+ enhances the acoustic experience with two high-definition premium drivers and a powerful woofer that form perfectly balanced sound of 100 watts. From sharp dialogues and subtle musical hues to more powerful special effects, this soundbar can give every detail unmatched clarity of sound.
Sound modes designed for diverse listening
With a built-in equaliser that has three different sound modes, the SBW100 Pro+ very creatively suits all your audio preferences:

• Movies Mode improves special effects and speech to create a more immersive movie experience.
• Music Mode offers rich tones and powerful bass.
• News Mode provides crystal-clear clarity for spoken content.
A timeless and incredibly refined design
Blaupunkt has a design philosophy that emphasises sophistication and a timeless nature. With an edgeless shape, a high-grade grill, and a classic appearance, the SBW100 Pro+ complements any décor. This soundbar was developed using experience as well as audience input. It is designed to make an impression on all.

Varied connectivity options

Whether it’s HDMI-ARC for superior audio-visuals, Bluetooth for wireless streaming, or additional devices connected using USB and AUX ports, the SBW100 Pro+ soundbar has great compatibility with all your devices. This versatility enables your TV, phone, tablet, or any audio device to connect effortlessly with the SBW100 Pro+ soundbar.

User-Centred Mechanisms

A full-function remote control provides complete control from any location in the room. The side control panel has a high-end feel that guarantees smooth navigation. It reflects German precision in a detailed way. Like most devices, it uses a full-function remote to offer “captain’s chair controls,” which means that all features will be controllable at any point in the room. For hands-on users, the intuitively designed side panel ensures effortless operation. Even the button feedback on this unit is first-rate, proof of how a well-thought-out design can truly enhance the experience.
The SBW100 Pro+ is now available for purchase at leading retail outlets and online platforms. Experience the Blaupunkt difference today.

Team news

Canara Bank Partners with Akshaya Patra Foundation to Open New Advanced Kitchen for Nutrition and Education Support

26th December, Bengaluru – In an aim to enhance educational outcomes through nutritional support, The Akshaya Patra Foundation, recognized as the world’s largest NGO-run school meal program and a distinguished partner of the PM POSHAN initiative, celebrated the inauguration of its 76th kitchen in Cheemasandra Village, Avalahalli Panchayat, Bidarahalli, Bangalore, supported by Canara Bank as the anchor patron donor, represents a significant extension of Akshaya Patra’s efforts to improve educational results by providing nutritional support to students. This new facility marks the organization’s sixth location in Bengaluru.

avnahali

The event was inaugurated by chief guests, Smt. Manjula Aravind Limbavali, Member of Legislative Assembly, Mahadevapura Assembly Constituency, Bengaluru, and Shri Aravind Limbavali, Former Minister, Government of Karnataka. Smt. Lathakumari IAS, CEO of Bengaluru Urban District Zilla Panchayat, graced the occasion. On-behalf of the foundation Shri Chanchalpathi Dasa, Co-Founder & Vice-Chairman, and Shri Gunakara Rama Dasa, Regional President – Bengaluru Cluster, of The Akshaya Patra Foundation were present. The event saw Shri Satyanarayana Raju K, Managing Director & Chief Executive Officer, Canara Bank, as the anchor patron donor.

Smt. Manjula Aravind Limbavali, Member of Legislative Assembly, Mahadevapura Assembly Constituency, Bengaluru, said, “I am delighted to be part of the inauguration of Akshaya Patra’s 76th kitchen, the newly launched kitchen is a testament to their dedication to serving nutritious meals to children and communities. This initiative reflects the spirit of service and development, bringing hope and nourishment to many and strengthening the future of Karnataka.”

Shri Chanchalpathi Dasa, Co-Founder & Vice-Chairman, The Akshaya Patra Foundation, said, “We are immensely grateful for the support of the Government of Karnataka and Canara Bank, whose unwavering commitment has been instrumental in the inauguration of our 76th kitchen in Cheemasandra, Bengaluru. This new facility is not just a kitchen; it’s promising enhanced educational outcomes through nutritional support to over 7,500 students. The strategic location and advanced capabilities of this kitchen enable us to extend our reach and efficacy, reflecting our dedication to nurturing young minds and empowering them through education.”

He also added, “Our heartfelt thanks to Canara Bank for their pivotal role as our anchor patron donor, and to the Government of Karnataka and The Government of India for their continuous partnership. Together, we are forging a future where no child’s educational opportunities are limited by their nutritional status.”

The kitchen, sprawling over 5,000 square feet, is strategically located to cater to over 7,500 students across 60 government and government-aided schools in the Bidarahalli and Cheemasandra areas. It aims to provide hot, nutritious mid-day meals within a strict 4-hour cook-to-consumption timeline, emphasizing the foundation’s dedication to quality and efficiency. This effort not only aims to nourish young minds but also boosts local employment and procurement, & the facility is semi-solar powered, with future plans to incorporate more electric vehicles into its delivery fleet, reflecting its commitment to sustainable practices.

Shri Satyanarayana Raju K, Managing Director & Chief Executive Officer, Canara Bank said, “Our bank takes immense pride in supporting cultural and spiritual celebrations across the country, reflecting our commitment to community engagement. As we grow and prosper, we remain dedicated to contributing to the well-being of our nation, especially in Karnataka. It is a privilege to be part of the inauguration of Akshaya Patra’s 76th kitchen, a remarkable initiative that serves and uplifts the community.”

Shri Shridhar Venkat, CEO, The Akshaya Patra Foundation said, “The transformative power of a daily meal cannot be overstated—it shapes futures, builds dreams, and nurtures the young beneficiaries. The Akshaya Patra Foundation’s success is a testament to the strength of public-private partnerships, with unwavering support from the Government of India, state governments, and generous donors. As we march towards the milestone of our 100th kitchen, I extend my heartfelt gratitude to everyone who has been part of this incredible journey. Together, we are creating a legacy of nourishment, hope, and empowerment.”

Akshaya Patra’s mid-day meal offerings in Bengaluru are customized to appeal to the local palate, ensuring that they are not only nutritious but also palatable. The menu features a variety of dishes including vegetable pulav, bisibele bath, and moong dal payasam, catering to diverse tastes while promoting healthy eating habits among students. This initiative is further enhanced by The Akshaya Patra Foundation’s role as an implementing partner of the visionary ‘Ksheera Bhagya’ program by the Chief Minister of Karnataka, aimed at providing milk to schoolchildren, ensuring that their educational pursuits are not hindered by nutritional deficits.

Following the ribbon-cutting ceremony, the guests toured the facility and served meals to children, visibly impressed by the foundation’s dedication to quality and community impact. The Akshaya Patra Foundation currently serves over 1.8 lakh children across 1200+ schools in Bangalore and 4.4 lakh children across 3400+ schools in Karnataka.

This project is more than just a facility; it reflects The Akshaya Patra Foundation’s enduring dedication to nurturing young minds and fostering community participation. It also underscores the organization’s drive towards promoting healthy eating habits and advancing sustainable practices.

With the continuous support of the Government of Karnataka and the commitment of all stakeholders, The Akshaya Patra Foundation is set to continue its mission of ensuring that ‘No child is deprived of education because of hunger.’

Team business

LifeCell Enhances Customer Journey with Kapture CX, Marking a New Era in Service Excellence

Bangalore, December 2024: LifeCell International, founded in 2004 in Chennai, is India’s premier healthcare services provider, leveraging advanced technologies such as stem cells & genomics towards addressing the country’s current & future health needs. LifeCell’s Community Banking Program offers the world’s largest repository of ready-to-use access to over 70,000+ matching stem cell units for Indian origin patients seeking a transplant. Moreover, LifeCell intends to make its products and services accessible and affordable to as many people as possible so that the benefit of such technologies isn’t restricted to a select few. Committed to improving health outcomes by providing preventive & definitive diagnoses, LifeCell is working relentlessly to help every child & family live their healthiest lives.

LifeCell has recently integrated with Kapture CX, a leading provider of customer experience solutions to enhance its customer support operations across all channels and optimize its omnichannel ticketing management system.

LifeCell has also launched skincare brand ‘AreoVeda’ which is especially crafted for pregnant women, new moms, and newborns, that shatters existing norms through its uncompromising standards of purity, potency, and safety. It also provides special health investigations for patients seeking discreet self-service offerings from the comfort of their homes through mail-order test kits. The multitude of business units and the customers thereof creates a strong need to integrate Kapture CX to support Lifecell in managing customer interactions across key channels including calls, social media, email, website forms, and more.

As part of the integration, Kapture CX aims to provide a single, unified platform for all customer tickets, eliminating the need to toggle between multiple systems. Kapture integrates with their order management systems and logistics providers to ensure seamless access to critical customer data for faster, more accurate resolutions.

Delighted with the partnership, Mr Pawan, CTO at LifeCell said, “Integrating Kapture CX into our customer support system will significantly contribute to LifeCell’s journey in providing seamless, efficient, and proactive service. We look forward to centralizing our customer data and improved agent productivity whilst emphasising consumers’ responsiveness and the high-quality care they deserve. We look forward to its positive impact on both our customer relationships and business growth.”

Elated with the implementation, Gaurav Juneja, CRO of Kapture CX said, “We are thrilled to partner with LifeCell. This collaboration exemplifies how our tech-first approach and AI-driven systems can transform customer engagement, ensuring that LifeCell continues to lead the way in innovation while enhancing overall customer satisfaction.”

As part of the partnership, the Kapture CX enables proactive customer support, such as addressing abandoned carts to improve revenue generation and lead conversions. Additionally, it includes outbound call support to empower agents to initiate conversations when necessary, enhancing customer outreach and engagement.

Since the integration, LifeCell has been enhancing its visibility into critical customer inquiries through a centralized platform. Moreover, it improves agent efficiency by consolidating workflows into one streamlined system.

Kapture CX has a proven track record in implementing proactive customer support strategies. Their long-term expertise in the healthcare vertical combined with LifeCell’s dedication to better customer experiences will help in fostering loyalty and contributing to the company’s overall revenue growth.

The integration aligns with LifeCell’s growing business needs and expanding global presence. The platform’s adaptability ensures that the company continues to grow while its customer service capabilities remain agile and capable of meeting the evolving needs of its diverse customer base.

Team business

Honoring Modern Women: Tanishq Diamonds Unveils New Campaign Focused on Brilliance and Sparkle

26 December 2024: Tanishq, India’s largest jewellery retail brand from the house of Tata, has launched its latest diamond-themed TVC titled ‘Tanishq Diamonds Celebrates Your Sparkle.’ Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of Tanishq’s natural diamonds, designed to inspire women to embrace their inner radiance with confidence and grace.

The campaign delves into the relationship between a woman and her jewellery, portraying diamonds as more than just adornments. Each Tanishq diamond is a meticulously crafted masterpiece, celebrated for its sparkle and best light performance, making every piece a symbol of prestige and timeless beauty. The film echoes Tanishq’s commitment to offering diamond jewellery that perfectly blends craftsmanship and artistic brilliance, ensuring that Tanishq’s diamonds celebrate her sparkle. Whether marking milestones or adding a touch of glamour to everyday moments, Tanishq diamonds are crafted to make women feel truly extraordinary.

quickly

The film opens with the protagonist Sapna Pabbi getting decked in unique Tanishq diamond jewels. As she steps out for an evening soiree, her diamond jewellery becomes her closest ally dazzling in a captivating play of light that enhances her charm in every frame. As she goes through the night, exuding self-assurance and radiance, the Tanishq diamonds act as a magnet for admiration and curiosity, symbolizing her individuality, strength, and journey. The film reinstates that diamonds add sparkle to the wearer’s personality—a marker of her taste, accomplishments, and self-expression. Adding to the surprise element, the film is also set against the Iconic Bollywood song – “Aaj Main Upar”, which originally featured the celebrated actress Manisha Koirala, who graces this film with her timeless elegance. In a heartfelt moment, she sings a line to the protagonist, passing on inspiration, confidence, and self-assuredness to today’s women. This beautifully crafted exchange celebrates the rarity of women embracing their unique sparkle, with Tanishq’s diamonds honouring their prestige, individuality, and influence, alongside the enduring grace and brilliance of Manisha Koirala, an icon of admiration and resilience.

Speaking on the launch of the film, Pelki Tshering, Chief Marketing Officer, Tanishq, shared, “Our latest film for natural diamonds is an extension of one of our core beliefs at Tanishq that diamonds are rare and forever. Our natural diamonds symbolize the strength, grace, and aspirations that define women. Through this campaign, we celebrate their journeys, helping them to shine brighter and embrace their inner radiance. “Celebrates your sparkle” is not a tagline; it’s an emotion. Like always, Tanishq diamonds are at the forefront, lighting up any room and the woman who adorns it. The film beautifully captures how women are not shying away from the spotlight and roping in the iconic Manisha Koirala encapsulates this essence of feminine grace and individuality seamlessly.”

Speaking about the campaign, Arpan Bhattacharyya, Head of Creative, Lowe Lintas, added, “We wanted to capture what it feels like when someone’s presence brightens up the world around them. Because that’s exactly what the Tanishq woman has always done. And it’s also what the most beautiful diamond jewellery does for the people it adorns. A breath-taking product, an effervescent personality that evokes joy, an evergreen song that lifts spirits, and a delightful cameo from an icon – it seemed like a marriage made in heaven and just the perfect way in which to celebrate the sparkle of Tanishq Diamonds.

Team business

Real Estate: India’s Second-Largest Employer, Contributing 18% to the Workforce – A Look Ahead to 2025

New Delhi, 26 Dec. 24

India’s real estate sector is evolving rapidly, poised to cement its position as a trillion-dollar market by 2030. Riding on the wave of robust government policies, market innovations, and sustainability-driven trends, the sector has transformed into a key pillar of the nation’s economic framework. The past few years have witnessed remarkable strides in residential, commercial, and infrastructural development, setting the stage for a landmark 2025. The real estate sector is the second largest employer in India, after agriculture, employing 18% of the country’s workforce. contribution to India’s GDP is expected to increase from 7.3% to 13% by 2025 and 15.5% by 2047.

“The past year has been pivotal for real estate,” says Vivek Sinha, Director of Sales and Marketing, KDMG Group. “Advancements in technology, sustainability, and housing affordability have redefined the sector, while hybrid work models are revolutionizing commercial spaces. Programs like Pradhan Mantri Awas Yojana (PMAY) have democratized housing, making it accessible to a broader demographic.”

Urban Giants and Emerging Hotspots

Urban centres such as Mumbai, Pune, Hyderabad, Delhi NCR—including Noida, Gurugram, Ghaziabad, and Faridabad—continue to lead real estate demand. These cities blend economic vibrancy with infrastructural growth, making them prime zones for both residential and commercial development. Emerging areas like Manesar, currently under discussion to be declared a district, and regions like New Gurugram and Dwarka Expressway, are rapidly transforming into real estate hotspots.

“Urban infrastructure improvements in these regions have significantly enhanced connectivity, making them magnets for investment,” highlights Vikas Aggarwal, COO of Worldwide Realty. “The real estate values here are set to rise sharply as these areas integrate into the broader metropolitan framework.”

Technology and Sustainability -The Twin Drivers

The real estate sector is increasingly embracing smart technologies and sustainable practices. Smart homes with AI-driven features and eco-conscious construction are becoming industry benchmarks. Simultaneously, the rise of co-working spaces and flexible office models reflects the sector’s adaptability to evolving work trends.

“The future of real estate lies in blending sustainability with technology,” adds Aggarwal. “This dual focus ensures resilience and aligns the sector with global standards while meeting domestic demands.”

The Rise of Tier 2 and 3 Cities

As urbanization accelerates, Tier 2 and 3 cities are emerging as the next growth hubs for real estate. Government initiatives like the Smart Cities Mission, AMRUT, and PMAY have funneled investments into infrastructure, including roads, public transport, and regional airports. These enhancements improve connectivity, making these cities more accessible and appealing to residents and investors alike.

“Urban infrastructure is a key trend driving real estate in Tier 2 and 3 cities,” notes Mohit Mittal, CEO of MORES. “These regions offer relatively affordable property prices, ongoing value appreciation, and long-term capital gains, making them lucrative for both homebuyers and investors.”

A recent report by PropEquity revealed an 11% rise in housing sales across the top 30 Tier 2 cities, with nearly 2.08 lakh units sold in FY 2023-24. Consumer preferences are also shifting towards luxury living, with premium amenities increasingly in demand.

A Landmark 2025

Looking ahead, India’s real estate sector is set to focus on enhancing urban infrastructure, leveraging digital innovations, and scaling sustainable practices. With urbanization expected to reach 50% by 2050, Tier 2 and 3 cities will become the focal point of growth. The sector’s GDP contribution, projected to rise from 7.3% to 13% by 2025, underscores its critical role in India’s economic trajectory.

As India’s skylines transform, so does its real estate narrative—one of resilience, adaptability, and promise. The coming years herald an exciting era for the sector, ensuring it remains the cornerstone of the nation’s progress.

Team business

SMFG Invests Rs 3,000 Crore in SMFG India Credit Through Major Rights Issue

Mumbai, Dec 26, 2024: Sumitomo Mitsui Financial Group, Inc. (SMFG) has reinforced its commitment to the Indian market with another ?3,000 crore equity infusion in SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.) (SMICC) via a rights issue. This investment also includes ?300 crore directed towards its wholly-owned subsidiary, SMFG India Home Finance Co. Ltd. (Formerly Fullerton India Home Finance Co. Ltd.) (SMFG Grihashakti).

As of September 30, 2024, SMICC’s Asset Under Management (AUM) stood at ?49,800 crore, showcasing a year-on-year growth of 25.1%. SMFG in April 2024 had infused ?1,300 crore in SMICC via rights issue and with this latest capital infusion of ?3,000 crore, SMICC has received the highest-ever fund infusion of ?4,300 crore for any financial year since inception. This strategic investment reflects SMFG’s unwavering focus on supporting SMICC’s growth trajectory and enhancing financial inclusion across the Nation.

Post this infusion, SMICC’s Capital Adequacy Ratio (CAR) is expected to strengthen further, reinforcing the company’s robust financial foundation.

On this landmark infusion, Mr. Pankaj Malik, Chief Financial Officer, SMFG India Credit said, “This fund infusion demonstrates the confidence that SMFG places in the growth potential of the Indian market and SMFG India Credit’s vision. The enhanced capital base not only allows us to scale our business operations but also solidifies our ability to serve a diverse customer base with innovative financial solutions. As we continue to expand, our focus remains steadfast on driving financial inclusion and empowering underserved communities across the country.”

Team business

Swiggy Instamart’s 2024 Success Story: How It Changed the Game for Indian Shopping

India’s love for convenience and quick deliveries soared in 2024, with consumers expanding their orders beyond groceries to include everything from makeup and toys to vacuum cleaners. As the year winds down, join us for a quick look at what India wants delivered in 10 minutes — from everyday essentials to last-minute needs and festive trends that had consumers hitting “add to cart” in 2024.

In its fourth edition, How India Swiggy’d 2024—Quick Commerce Edition dives into the evolving preferences for products delivered in 10 minutes on Swiggy Instamart.

Here are the top trends on Swiggy Instamart:

Opening with the biggest purchases of 2024:

The big spenders hailed from Delhi and Dehradun, splurging over ₹20 lakhs each on Swiggy Instamart this year! So,
what’s filling up their carts? Atta, milk, and oil – looks like they were gearing up for a full-on kitchen takeover.
Across the country, the top 5 must-haves were—milk, curd, dosa batter, chips, and soft drinks. Want some fun stats?
Here’s a milky fact: 1 in every 15 orders had a packet of milk.
1 in every 5 orders had either a fruit or a vegetable.
A pet’s best friend: meanwhile, a pet-lover from Mumbai spent over ₹15,00,000 this year on pet supplies, primarily dog and cat food.
Techno-crat alert! A Chennai user splurged ₹1,25,454 on electronics, electricals and home appliances this year, picking up nearly 85 items. The top choices? gaming earphones, smartwatches, an induction cooker, a sandwich maker, a hair straightener, a table fan and a toaster among other things.
Not an aam aadmi: we all love mangos but someone from Hyderabad led the mango frenzy by spending ₹35,000 on mangoes in May.

What do we want in 10 minutes and when? In India, the answer changes with the time of day…

Mornings kick off with a splash of milk, as the nation powers through the day with the holy trinity of milk, veggies, and eggs, fueling everything from early risers to the busiest of bees. From 4 AM to 7 AM, it’s all about getting ready for the day ahead.
But when the clock strikes 10 PM? It’s a whole different vibe—ice cream, cold drinks, and chips make their grand entrance between 10 PM to 4 AM.
Between 8-9 PM, is when India ordered the most sanitary pads. In November, with the changing season, India ordered the most pain relief.

Some of this year’s most memorable purchases came through the festive season:

Sona kitna sona hai… said an Amdavadi, as he set the gold standard on Dhanteras, spending a staggering ₹8,32,032 on gold coins. The rest of India took Diwali ki safai seriously, spending over ₹45,00,000 on brooms the same day.
Meanwhile, Delhi splurged ₹4,60,000 on poker chips this Diwali. All we can say is, well played Delhi!
Swiggy Instamart delivered close to 8,00,000 rakhis on Raksha Bandhan, with a user in Mumbai ordering 31 rakhis in a single order.
The day also saw 2,85,000 deliveries under ‘order for others,’ and 273 chocolates ordered per minute. Love was in the air and in the carts too. At its peak on February 14, 307 roses per minute were ordered, making romance Instamart’s best-selling emotion of the day.

What are Indian cities buying on quick commerce?

In 2024, Bengaluru became the ‘Poo bani Parvati’ of India, leading spends in both puja essentials and party supplies. Alongside Mumbai, the city fiercely vied for the title of party capital, ordering 1.8 times more wine and shot glasses, particularly during Diwali celebrations.
The city also went on a brushing spree this year, snapping up a mind-blowing 2,72,731 toothbrushes—talk about a clean sweep.
Mumbai truly lived up to its “Maximum City” reputation, splurging a staggering ₹8,20,360 on tonic water on a single day.
Not one to be left behind, a single user from Goa spent nearly ₹35,000 on tonic water this year.
Dekho baarish ho rahi hai, or not? August might have been the wettest month of 2024, but October 15 saw the maximum orders for umbrellas on a single day at 83% more than August.
Mumbai ordered the most umbrellas and raincoats in 2024.
India cried the most khushi ke aansoo on December 1 when it ordered 4500 kgs of onions just between 7-8 pm on December
Mumbai staked its claim on the most ‘kandas’ followed by Hyderabad and Delhi.
Dilliwalas have taken their love for instant noodles to a whole new level, spending around ₹60 crores—on the beloved noodle snack.
Not just poker chips, the capital also topped the charts for maximum orders of potato chips and instant noodles showcasing its snack-loving culture.
But when it comes to personal chip obsession, over 43 snack lovers splurged more than ₹75,000 on chips this year! The top chip fanatics are crunching away in Hyderabad, Chennai, Kochi, and Kolkata.
Vizag went big on playtime, with a user spending ₹27,742 on toys this year.
Fun but make it quick:

Under-ki baat: leading the pack, (????) Bengaluru ordered as much underwear as Hyderabad and Mumbai combined.
Proving that it’s always better to plan, 1 in every 140 orders comprises a sexual wellness product. The top spender on condoms for the year hailed from Bengaluru.
Going Incognito: When the clock inches towards midnight, the carts go wild! The peak time for stealthy orders was between 10-11 PM. Stealth items of choice: Masala-flavoured chips, Kurkure, and—wait for it—flavoured condoms! The secret shopping hotspots? Delhi, Hyderabad, and Bengaluru.
Delivery in 89 seconds: The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.
The cheapest order of the year came in at a mere ₹3—a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm. Guess there was no escaping homework that day!
Responsible shoppers: Hyderabad and Bengaluru embraced the “Deliver Without Bag” option, proving that convenience and eco-consciousness can go hand in hand.
International shoppers: Canada had the highest number of international logins to place orders for loved ones in India, followed by the United States, Kuwait, and Singapore. So, what are they ordering? milk, dosa batter, and water to begin with.
These insights are based on data collected from January 1 to December 1, 2024, from Swiggy Instamart, India’s pioneering quick commerce platform. Offering a wide range of products, from electronics and beauty to fashion and home essentials, Swiggy Instamart is operational in 54 cities across India.

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Daily Archives: December 26, 2024