New Delhi, 18th February 2025: KRBL Limited, parent to India Gate Basmati Rice—the World’s No.1 Basmati Rice Brand— has launched its latest campaign, ‘India Gate: Only Top Class, No Khulla Class,’ featuring Bollywood legend Amitabh Bachchan. With this campaign, India Gate Basmati Rice nudges consumers to choose packaged basmati over loose (“khulla) basmati. In Hindi-speaking regions, nearly 70% of basmati is still purchased loose (khulla).…