New Delhi, 31, July 2025 — Swiss Beauty, one of India’s fastest-growing makeup brands, proudly marks its 12th anniversary, celebrating over a decade of delivering high-quality, trend-led beauty solutions for the Indian consumer. With a strong foundation built on its brand promise ‘Beauty for Every You’, Swiss Beauty continues to evolve while remaining committed to inclusivity, innovation, and value.
What began as a bootstrapped venture has grown into a nationwide brand, present in over 550 cities and 25,000 retail touchpoints. Swiss Beauty also has a growing network of exclusive brand outlets (EBOs) across 12 key cities, including Chandigarh, Udaipur, Lucknow, Pune, Kolkata, Surat, Bengaluru, Bhopal, and Amritsar, strengthening its direct engagement with consumers in high-potential markets.
With a growing portfolio of 1,500 SKUs and strong traction across both offline and online channels, Swiss Beauty is now focused on the next phase of growth, with a clear target of achieving ₹700 crore in revenue by FY26.
Mohit Goyal, Co-founder and Director, Swiss Beauty, said, “Reaching the 12-year milestone is a proud moment for us, and we see it as a springboard for the ambitious goals ahead. Our ₹700 crore revenue target is rooted in our strategy to deepen category presence, expand modern retail partnerships, and scale our omnichannel distribution. We are focused on building a sustainable and innovation-led beauty brand for the future.”
Swiss Beauty’s product strategy has been shaped by a deep understanding of Indian consumers, their skin tones, regional preferences, and evolving beauty aspirations. The brand continues to cater to a diverse audience across metros and emerging markets by offering accessible yet aspirational products across core categories such as face, eyes, and lips. Ranges like Swiss Beauty Select and Swiss Beauty Craze reflect the brand’s ongoing focus on innovation and segmentation, addressing the needs of both mass-premium users and Gen Z consumers through high-performance, trend-relevant formulations.
Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, said, “Swiss Beauty has always stood for democratising beauty. With ‘Beauty for Every You’ at the heart of our brand, we’re creating products that speak to a wide range of skin tones and personal styles. This anniversary is more than a celebration, it’s a reaffirmation of our commitment to stay relevant, inclusive, and consumer-first.”
Looking ahead, the brand will continue to invest in product innovation, while growing its presence in modern trade formats and expanding kiosk operations in Tier I and Tier II cities. Swiss Beauty also plans to increase the number of beauty-assisted stores to 200 for strengthening its experiential retail.
As Swiss Beauty enters its 13th year, the brand remains firmly focused on scaling its presence and building for the next generation of consumers. It is also working steadily towards its vision of becoming a ₹700 crore brand, while staying true to its core ethos, ‘beauty that is made for every you’.