Tech Firm announces WFH amid deteriorating air quality in Delhi-NCR

New Delhi, Dec 1: Considering severe air pollution and deteriorating AQI levels in Delhi NCR, and following the Government advisory, Noida-based deep-tech firm, BUSINESSNEXT, has announced a work-from-home policy to protect the health and well-being of its employees.

Under this temporary work arrangement, employees have been advised 2 days Work-from-home with immediate effect for its Noida office employees.

The announcement came under the Graded Response Action Plan level 3 or GRAP-3 which is determined by the Commission for Air Quality Management

According to an internal health pulse-check conducted over the past week, nearly one-third of employees have reported cough and throat-related issues for the past few days, while about 25% have complained of skin and eye irritation, including a burning sensation in the eyes. Additionally, within just a week, around 10% of employees applied for sick leave. Gen Z employees formed the majority of leave requests, citing poor residential air quality

“We are witnessing a visible spike in pollution-related health issues,” said Lipika Mohanty, Head of People and Development at BUSINESSNEXT.

“Most of the recent leave applications mention air quality as the root cause. In line with our people-first culture, this flexible work arrangement will ensure employees can take care of their health while staying productive”, She added.

Additionally, several working mothers have requested flexible work hours to better manage their kid’s health and work responsibilities as air pollution levels remain hazardous across the region.

MyFitness by BRND.ME Launches Fun Campaign Making Peanut Butter a Family Favourite

Bengaluru, Dec 01: MyFitness, India’s leading peanut butter brand by BRND.ME, has launched its newest integrated campaign, ‘Bas Taste Hi Kiya Tha’, a lively and humorous film that marks a shift from a fitness-only positioning to a wholesome family favourite. With the refreshed line “Har Family ki Health ka Tasty Partner”, the brand is expanding its appeal to millions of Indian households.

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The campaign captures a warm and familiar Indian family environment, showcasing the universal truth that every home has a secret snacker who later insists they “just tasted it.” Set inside a relatable home, the film opens with the everyday bustle of family life before each member secretly samples MyFitness Peanut Butter in their own way. The mother enjoys a spoonful, the father discovers its protein-rich taste, the sister pairs it with her chips and the grandmother spreads it quietly on her roti. When the child returns and finds the jar empty, the family freezes before confessing together, “Bas taste hi kiya tha.” This playful moment becomes the emotional hook of the campaign and is crafted for wide social media recreation.

Company spokesperson  said, “Indian families have always bonded over food, and this campaign celebrates that truth with honesty and humour. MyFitness Peanut Butter may have started as a fitness favourite, but our consumers were already showing us that it had become a family staple. ‘Bas Taste Hi Kiya Tha’ brings that reality alive and places the brand where it truly belongs, in every Indian home, enjoyed by everyone.”

The campaign marks a key evolution for MyFitness by BRND.ME. Having built early affinity among fitness enthusiasts, the brand now extends its voice to reflect the everyday lives of Indian families. The use of simple Hindi, expressive performances and authentic home environments ensures that the film resonates across metros as well as Tier 2 and Tier 3 audiences who seek snacks that deliver both taste and health.

The launch rolled out with curiosity-building teasers, followed by the main film and creator-led content. Brand face Sahil Khan stirred pre-launch buzz with a playful breakup tease that captured attention across social platforms. The upcoming BasTasteHiKiyaTha Challenge on Instagram and Josh invites users to recreate their own “caught red-handed” moments and is projected to reach over 80 million viewers through leading creators and regional influencers.

This campaign supports MyFitness by BRND.ME’s larger ambition to establish peanut butter as a mainstream household essential and expand its presence beyond fitness-first consumers. By grounding the story in everyday family behaviourhumour, and relatable emotion, the brand strengthens its cultural relevance and leadership in the growing peanut butter category.

Pedaling with Purpose: Madhuri Gold Joins Hands with Miss Universe AP Chandana Jayaram for 600 KM Ride

Srikalahasti, Dec 01 2025: Madhuri Gold, one of India’s most admired jewellery brands, takes a bold new step by blending the worlds of glamour and grit. In a first-of-its-kind initiative, the brand partners with Miss Universe Andhra Pradesh 2024–2025, Chandana Jayaram, for a 600 KM cycling expedition from Srikalahasti to Hyderabad. This landmark collaboration marks the first time a jewellery brand in India has associated with a major endurance sports event, highlighting a new narrative — where beauty, strength, and determination shine equally bright.

Madhuri Gold

“It is a proud moment for us as Bojjala Venkata Sudhir Reddy garu, MLA of Srikalahasti and a dynamic leader of the Telugu Desam Party, flags off our bikers from the sacred land of Srikalahasti. His victory in the 2024 Assembly Elections stands as an inspiration of dedication and public service. Under his leadership and with the support of TDP, BJP, and Jana Sena, we are honoured to begin this journey that symbolizes strength, unity, and purpose.”

Miss Universe Andhra Pradesh Chandana Jayaram, a fashion model, content creator, and cyclist, embodies the very spirit of resilience and transformation. Coming from a small village, her journey is nothing short of inspiring.

“I’ve always been drawn to fitness and movement. In 2020, I decided to take charge of my health, losing 20 kilograms in 10 months through discipline and consistency. That transformation built my confidence, self-reliance, and mental strength, showing me how fitness can reshape both the body and the mindset,” said Chandana.

Her remarkable achievements include completing the Brevet des Randonneurs Mondiaux (BRM) in Trichy — a global endurance cycling challenge that demands extraordinary focus and perseverance. Each milestone stands as a testament to her passion and determination to push boundaries.

Mr. Sunil from Madhuri Gold said, “We are immensely proud to associate with Chandana Jayaram for this inspiring journey. Her courage, elegance, and determination perfectly mirror the values of Madhuri Gold — purity, perseverance, and progress. Through this partnership, we aim to encourage more women to chase their dreams, break barriers, and shine with confidence — just like gold.”

Adding to this, Mr. Vishwas, CMO & four-time National Off-Road Biking Champion, shared, We’ve always believed in finding and supporting grassroots sports talent in India. This initiative reflects our vision — to celebrate endurance, commitment, and the courage to dream big. Also we are proud to stand for more than just sparkle. Through this initiative, we aim to encourage women across India to embrace health, fitness, and self-confidence as part of their lifestyle.

Madhuri Gold Extends a Helping Hand to Flood-Affected Families in Kalathuru

In a heartfelt gesture of compassion and solidarity, the owners and team of Madhuri Gold reached out to support families affected by the recent floods in Kalathuru, Moved by the hardships faced by the local community, the brand stepped forward not just as a business, but as a family that cares deeply for the people around it. The Madhuri Gold owners, emphasizing that true wealth lies in kindness and shared humanity. The team personally distributed essential supplies, food, and relief materials to the affected households, ensuring immediate comfort and hope during this challenging time.

Ramagya School’s Playdate Creates a World of Joy, Learning & Discovery for Young Children

Noida, Dec 1: Ramagya School, a pioneer in holistic education, successfully hosted a grand and power-packed Playdate—a thoughtfully designed experiential event for young children and their parents. The campus transformed into a playful, colourful, and immersive environment where every corner invited exploration, creativity, movement, and joyful learning.

The event drew an overwhelming response, with enthusiastic participation from families who praised Ramagya School’s commitment to early childhood development through experiential, play-based learning.

Highlights of the Playdate Experience

The Playdate featured nine engaging activity stations, each curated to stimulate different developmental skills such as creativity, motor skills, coordination, rhythm, logic, confidence, and teamwork.

Station 1: Creative Corner – Stick & Paste Fun

A vibrant craft station where children enthusiastically decorated colourful pre-cut shapes using cotton, paper bits, pompom balls, and glitter stickers. This activity helped enhance fine motor skills, imagination, and sensory exploration.
Little hands worked with excitement as children proudly carried home their personalised creations as keepsakes of the day.

Station 2: Adventure Trail – A Journey of Fun & Challenge

One of the biggest attractions, the Adventure Trail featured tunnels, balance paths, soft hurdles, hop areas, and crawling sections.
Children embarked on this mini adventure with zeal — hopping, climbing, crawling, and balancing — all while boosting confidence, body coordination, gross motor skills, and determination. Parents cheered as their little ones completed challenges with joy on their faces.

Station 3: Hit the Bottle – Test Your Aim

This fun, interactive game had children throwing soft balls to knock down colourful bottles.
The excitement of aiming, throwing, and winning small surprises made this station a top favourite. It encouraged focus, hand–eye coordination, and sportsmanship in an enjoyable, safe manner.

Station 4: Music Station – Make Your Own Rhythm

Children gathered to explore the world of rhythm using simple, everyday objects. From tapping boxes to shaking bottles and creating beats, children discovered how music is everywhere!
This station sparked creativity, auditory development, and confidence as children expressed themselves through sound.

Station 5: Blow the Ball – Aim with Air

A fun science-meets-play activity where children used air power to guide a light ball toward a target.
The laughter and excitement filled the area as children learned about breath control, cause-and-effect, and focus — all while having delightful fun.Station 6: Let’s Color Together – Friends Wall

A large community colouring wall invited children to doodle, draw, scribble, and express freely.
This collaborative art space fostered creativity, social interaction, and bonding. The wall bloomed with colours, reflecting the imaginations of dozens of young artists working together.

Station 7: Photo Booth – Capture the Smiles

A bright, cheerful corner with fun props and colourful backdrops became the perfect spot to freeze happy memories.
Parents and children clicked vibrant pictures, making the day unforgettable

Station 8: Puzzle Time – The Wooden Wonder Table

A calm and thoughtful station with wooden puzzles focused on shapes, patterns, and spatial learning.
Kids solved puzzles individually and in groups, enhancing logical reasoning, problem-solving skills, and teamwork.

Station 9: Newspaper Walk – Don’t Touch the Ground!

A playful race where children used newspaper sheets as stepping stones to complete the course.
The activity encouraged balance, strategy, teamwork, and physical coordination — with plenty of laughter and cheering all around.

Expressing his delight over the event’s success, Mr. Utkarsh Gupta, Managing Director, Ramagya Group, said: “Seeing children explore, experiment, and enjoy so freely is truly heartwarming. At Ramagya, we believe that real learning happens when children are allowed to play, imagine, and express themselves. The Playdate was designed to provide a multisensory experience that nurtures creativity, confidence, curiosity, and social bonding. We are thrilled to witness the joy it brought to every child and parent who joined us.”

The playdate received an overwhelming response from parents, who appreciated Ramagya School’s commitment to experiential learning and child-centric development.