Mutual Fund Trends: Strategic Discipline Amid Uncertainty

By Rishabh Goel, Managing Director, Tailwind Financial Services

March 2025 marked a period of significant flux in India’s mutual fund industry, shaped by shifting investor sentiment, global economic uncertainty, and market volatility. Amid falling inflows and rising stoppage rates, the underlying story remains one of resilience, long-term opportunity, and the importance of smart investing.

A Dip in Equity Inflows, But Retail Interest Holds Strong

Net inflows into equity mutual funds dropped to an 11-month low of Rs 25,082 crore in March, continuing a three-month downward trend. This 40% decline compared to October 2024 may be attributed to global trade tensions, rising interest rates, and fears of a broader economic slowdown. However, a notable counter-trend emerged: the number of equity folios grew by 14.5 lakh, suggesting strong retail investor interest. Equity-oriented funds now account for nearly 70% of all mutual fund folios.

Risk-On Behavior: Small and Mid-Cap Preference

Despite increased volatility, investors continue to favor mid and small-cap funds, with March inflows of Rs 3,439 crore and Rs 4,092 crore, respectively. While these categories offer the potential for higher returns, they come with higher risk—a tradeoff not all investors are equipped to manage.

Sectoral Funds See Sharp Pullback

Contrasting the enthusiasm for mid and small caps, sectoral and thematic fund inflows collapsed from Rs 5,712 crore in February to just Rs 170 crore in March. This suggests a pullback from high-risk, concentrated investment themes.

Large Cap Funds: An Underappreciated Safe Haven

In a surprising twist, large cap funds received relatively muted inflows of Rs 2,479 crore. Given their historical stability and ability to weather downturns, investors may be missing an opportunity to balance their risk exposure.

SIP Stoppage Ratio Rises Sharply

A critical indicator of investor sentiment, the SIP stoppage ratio jumped to 128.27% in March, up from 122.76% in February. Over 51 lakh SIPs were closed or matured, compared to just 40 lakh new registrations. This suggests investors are becoming more cautious or reevaluating their investment choices. For FY 2024-25, the stoppage ratio stood at 75.63%, up from 52.41% the year before.

Marginal Dip in SIP Inflows, but AUM Continues to Grow

SIP inflows dipped slightly to Rs 25,926 crore in March from Rs 25,999 crore in February, reflecting marginal caution. Yet, overall Assets Under Management (AUM) for equity mutual funds grew 7.5% to Rs 29.5 lakh crore, supported by a market rally that saw the BSE Sensex gain 5.8%.

Total AUM for the mutual fund industry reached Rs 65.74 lakh crore in March, a 23% year-over-year increase, reflecting overall industry resilience.

What Should Investors Do?

Given the current environment, here are some thoughtful strategies for investors:

  1. Don’t Chase Past Returns: Avoid investing in funds solely based on recent performance, especially small cap, mid cap, and thematic funds. Past returns do not predict future outcomes.
  2. Understand Risk-Return Tradeoffs: Recognize the risk profile of each fund category. Higher returns typically come with higher risk. Align your choices with your personal risk appetite.
  3. Evaluate Fund Fundamentals: Look beyond returns. Assess risk ratios, fund manager credentials, the consistency of performance, expense ratios, and the fund house’s investment process.
  4. Be Selective with NFOs: Not every New Fund Offer is worth your money. Only consider NFOs with a strong investment rationale and robust management pedigree.
  5. Personalize Your Portfolio: There is no one-size-fits-all approach. Choose schemes based on your age, financial goals, investment horizon, and risk tolerance. Avoid herd behavior.
  6. Use Volatility to Your Advantage: Use market corrections to make staggered lump-sum investments. Volatility can be an opportunity when approached with discipline.
  7. Stay Committed to SIPs: Avoid stopping SIPs mid-way. Doing so can interrupt compounding and derail your financial goals. SIPs are designed to thrive through market cycles.

Final Thoughts

While the mutual fund industry is navigating a phase of increased caution and realignment, the long-term outlook remains strong. Investors who stay focused on fundamentals, follow a disciplined approach, and align their investments with personal goals will be better positioned to benefit from market recovery.

The road ahead requires clarity, patience, and prudence. But with the right strategy, mutual funds continue to offer a powerful pathway to long-term wealth creation.

World Heritage Day: Heritage Properties Shine as Prime Wedding Destinations

New Delhi, India – April 18, 2025 – As the world celebrates World Heritage Day on April 18th, a fascinating trend is emerging within India’s vibrant tourism sector; the increasing popularity of heritage properties as wedding venues. This coincides with a significant rise in cross-cultural marriages, further fueling the growth of the tourism market and adding a unique dimension to the preservation and appreciation of India’s rich heritage.

Once stately homes, palaces, and forts are now witnessing the blossoming of marital unions, drawn by their majestic architecture, historical significance, and the promise of a unique and memorable celebration. This trend is particularly appealing to couples opting for cross-section marriages, where the blend of diverse cultural backgrounds finds a harmonious backdrop in the timeless elegance of heritage locations.

The convergence of these trends is creating a significant boost for the tourism industry. Heritage properties, often located in historically rich but sometimes less-visited areas, are experiencing a revitalization. This influx of wedding-related tourism supports local economies, generates employment opportunities, and encourages the upkeep and preservation of these invaluable architectural treasures.

“World Heritage Day serves as a crucial reminder of the importance of safeguarding our cultural legacy,” says Jyoti Mayal, Chairperson of Tourism and Hospitality Skill Council (THSC).”The increasing trend of hosting weddings in heritage properties, especially cross-cultural unions, not only provides stunning backdrops for these significant life events but also contributes to the economic viability and conservation of these sites. It’s a beautiful synergy where celebration meets preservation” she further added.

To further amplify this growth, there is a pressing need to introduce single-window clearances for visas and event permits, which would ease the process for both international and domestic guests. Simpler methods for registering marriages—especially those involving foreign nationals or different faiths—can enhance the overall experience. Additionally, maintaining cleanliness and improving the accessibility of heritage properties can significantly enhance their appeal. Investing in skill development, especially in the area of hospitality, will ensure that visitors experience the warmth, professionalism, and cultural richness that India is known for..

This World Heritage Day, let’s celebrate the changing role of our historical sites. They are not just reminders of the past, but also bridges for cultural exchange and sources of economic growth through new and exciting tourism trends. By preserving them with care and embracing these changes wisely, we can keep India’s rich heritage alive for future generations.

HDFC Life Delivers: Strong APE and VNB Growth, Market Share Up 70 bps

Mumbai, 18th Apr, 2025: The Board of Directors of HDFC Life approved and adopted the audited standalone and consolidated financial results for the year ended March 31, 2025. The Company grew faster than the sector, whilst delivering healthy performance across all key metrics.

Performance Highlights: 

  • Topline Growth: Delivered strong individual APE growth of 18%, supported by increase in both number of policies sold and ticket size and a balanced product mix
  • Market Share: Overall market share (individual WRP) increased by 70 bps to 11.1% for the period 11MFY25. Private sector market share stood at 15.7%, an increase of 30 bps
  • Value of New Business (VNB) grew by 13% to ₹ 3,962 crore, reflecting robust growth in profitable business
  • Assets under Management (AUM): AUM stood at ₹ 3,36,282 lakh crore as on 31st March 2025, an increase of 15% YoY
  • Persistency: Our persistency for the 13th and 61st months stood at a strong 87% and 63%, Notably, our 61st-month persistency saw a significant improvement of 1000 basis points, demonstrating the company’s deep customer engagement and effective retention initiatives
  • Embedded Value (EV) grew by 17% and stood at ₹ 55,423 crore, with 7% operating return on EV, showcasing sustained long-term value creation for shareholders
  • Profit After Tax (PAT) of ₹ 1,802 crore was achieved in 12M FY25, clocking a steady growth of 15% year-on-year, helped by an 18% increase in profit emergence from our back book. The Board has recommended a final dividend of ₹ 2.1 per share, in line with our dividend payout policy, aggregating to a payout of about ₹ 452 crore.
  • Solvency Ratio stood at 194%, comfortably above the regulatory threshold of 150%
  • Employee Focus: certified as Great Place to Work in 2025, highlighting commitment to employee well-being. Also recognized amongst the top 50 organisations for building a culture of innovation by Great Place to Work. HDFC Life was recognised for its inclusivity and employee-friendly policies, being awarded the Best Companies for Women in India 2024 in the BFSI sector and Exemplar of Inclusion (Most Inclusive Companies India 2024) by Avtar & Seramount

CEO’s Statement:

Vibha Padalkar, Managing Director and CEO of HDFC Life, commented: “FY25 was a year where we deepened our reach, continued sharpening our value propositions and demonstrated the resilience of our business model. We are happy to report an 18% growth in Individual APE for FY25, in line with our stated growth aspirations for the year. Our overall industry market share expanded by 70 bps to 11.1% and by 30 bps to 15.7% within the private sector.

Retail protection continued to show strong momentum with APE growth of 25%. All channels registered double-digit growth. We continue to enhance customer experience through intuitive digital platforms, with over 90% of service requests now handled via self-service.

As we enter our 25th year of existence, our aspiration remains, against a backdrop of a stable regulatory regime, to consistently outpace sector topline growth, deliver VNB growth in line with APE growth and double key metrics every 4 to 4.5 years.”

Key Financial Summary

₹ Crore 12M FY25 12M FY24 YoY
Key Financial and Actuarial Metrics
Individual APE 13,619 11,509 18%
Total APE 15,479 13,291 16%
New Business Premium (Indl + Group) 33,365 29,631 13%
Renewal Premium (Indl + Group) 37,680 33,445 13%
Total Premium 71,045 63,076 13%
Assets Under Management 3,36,282 2,92,220 15%
Profit After Tax 1,802 1,569 15%
Indian Embedded Value 55,423 47,468 17%
Value of new business 3,962 3,501 13%
12M FY25 12M FY24
Key Financial Ratios
New Business Margins 25.6% 26.3%
Operating Return on EV 16.7% 17.5%
Total Expenses / Total Premium 19.8% 19.4%
Solvency Ratio 194% 187%
13M / 61M Persistency 87%/63% 87%/53%
Individual WRP market share (Overall)1 11.1% 10.4%
Product mix by Indl APE (UL / Non par savings

/Annuity/ Protection / Par)

39/32/5/5/19 35/30/6/5/23
Distribution mix by Indl APE (Corp Agents/ Agency/ Broker/ Direct) 65/18/7/10 65/18/6/11

Note: 1. For the period ending 11M

Percentages may not add up due to rounding off effect

Definitions and abbreviations

  • Annualized Premium Equivalent (APE) – The sum of annualized first year regular premiums and 10% weighted single premiums and single premium top-ups
  • Assets under Management (AUM) – The total value of Shareholders’ & Policyholders’ investments

managed by the insurance company

  • Embedded Value Operating Profit (EVOP) – Embedded Value Operating Profit (“EVOP”) is a measure of the increase in the EV during any given period, excluding the impact on EV due to external factors like changes in economic variables and shareholder-related actions like capital injection or dividend pay-outs
  • First year premium – Premiums due in the first policy year of regular premiums received during the financial year. For example, for a monthly mode policy sold in March 2025, the first monthly instalment received would be reflected as First year premiums for 2024-25 and the remaining 11 instalments due in the first policy year would be reflected as first year premiums in 2025-26, when received
  • New business received premium – The sum of first year premium and single premium, reflecting the total premiums received from the new business written
  • Operating expense – It includes all expenses that are incurred for the purposes of sourcing new business and expenses incurred for policy servicing (which are known as maintenance costs) including shareholders’ expenses. It does not include commission
  • Operating expense ratio – Ratio of operating expense (including shareholders’ expenses) to total premium
  • Operating return on EV – Operating Return on EV is the ratio of EVOP (Embedded Value Operating Profit) for any given period to the EV at the beginning of that period
  • Persistency – The proportion of business renewed from the business underwritten. The ratio is measured in terms of number of policies and premiums underwritten
  • Premium less benefits payouts – The difference between total premium received and benefits paid (gross of reinsurance)
  • Renewal premium – Regular recurring premiums received after the first policy year
  • Solvency ratio – Ratio of available solvency margin to required solvency margin
  • Total premium – Total received premiums during the year including first year, single and renewal premiums for individual and group business
  • Weighted received premium (WRP) – The sum of first year premium received during the year and 10% of single premiums including top-up premiums
Wardwizard Cuts Prices on Joy e-bikes to Boost EV Adoption in India

Mumbai, 18th April, 2025: Wardwizard Innovations & Mobility Limited, one of India’s leading electric vehicle manufacturers under the brand Joy e-bike and Joy e-rik, has announced a significant price reduction across a range of its electric two-wheeler models. This strategic move aims to make electric mobility more accessible and accelerate EV adoption across the country.

The company has slashed prices by up to ₹13,000/- on selected models to strengthen its market presence and attract a broader base of EV consumers. The revised pricing applies to models including WOLF 31AH, GEN NEXT 31AH, GEN NEXT NANU PLUS, WOLF PLUS, GEN NEXT NANU ECO and WOLF ECO.

With a growing portfolio of electric mobility solutions and a customer-first approach, Wardwizard Innovations & Mobility Limited continues to strengthen its position in the EV industry. These customer-focused decision reflects the brand’s ongoing dedication to delivering value, innovation, and responsible transportation options.

Powering 154,000+ Livelihoods: UNLEASH Showcases Transformative Impact Across India

18th April 2025: UNLEASH Capital Partners, a Japanese venture capital firm focused on early-stage fintech and financial services in India, today spotlighted its catalytic role in accelerating inclusive economic growth through its portfolio companies—Ayekart Fintech, CredRight, and LetzRyd. These ventures, spanning agritech, financial services, and mobility, collectively represent a new wave of job creation and […]

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A Grand Success: FIDE-Ranked Chess Blitz Tournament at KORUM Mall Attracts Top Talent

Thane, April 18th, 2025: The Chess Blitz Ranking Tournament held at Thane’s premier shopping destination, KORUM Mall, concluded today with resounding success making Korum Mall the first ever mall to host a FIDE Ranking chess Blitz in India! Organized in collaboration with the Thane District Chess Association (TDCA), the tournament delivered an exhilarating day of […]

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India-Ethiopia SME Business Forum & Expo Inaugurated at PHD House, New Delhi

India-Ethiopia SME Business Forum & Expo, a 3 day event from Apr 15-17,2025 was inaugurated by H.E. Mr. Fesseha Shawel Gebre, Ambassador of Ethiopia to India on 15th April 2025 at PHD House, New Delhi. H.E. Mr. Fesseha Shawel Gebre, Ambassador of Ethiopia to India was pleased to see the gathering , he underscored the […]

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India’s GCC Tech Talent Report 2024: Demand Isn’t Disappearing, It’s Evolving

Bengaluru, 18th April 2025: Quess IT Staffing, India’s largest technology staffing firm, today launched the India’s GCC Tech Talent Landscape 2024 Report, offering a strategic view into the evolving dynamics of Global Capability Centres (GCCs). Analysing over 300,000 aggregated data-points in the last year, this report explores India’s rise from a delivery destination to a […]

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Fuse Partners with Check Point to Launch First Advanced Blockchain Firewall for Real-Time Threat Prevention

India, 18th April 2025: Layer 2 payments blockchain Fuse has announced that it has partnered with Check Point Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, to develop and deploy a real-time threat prevention security layer protecting its entire blockchain .. Fuse’s commitment to integrate a best-in-class web3 security […]

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BGIS 2025 Raises the Bar with ₹3.2 Cr Prize Pool and Star-Studded Final 16

Bangalore, India April 18th, 2025: KRAFTON India has officially raised the bar for Indian Esports with the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) 2025 by announcing a record-smashing ₹3.2 crore prize pool, marking a 60% increase from last year. As the tournament heads into its final leg, KRAFTON has also unveiled the Top 16 finalists, featuring […]

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