Build India Infra Awards 2025 Secures Spotlight on Excellence in Infrastructure & Development

Mumbai, February 28, 2025: The Second Edition of the Build India Infra Awards 2025 honored India’s most outstanding infrastructure projects, recognizing impact, innovation, and sustainability across key sectors. With significant participation, the awards highlighted engineering marvels that are shaping India’s journey toward world-class infrastructure. Primus Partners, India’s largest home-grown consulting services firm, served as the […]

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Mohey Launches Interactive AR Print Ad Featuring Wedding Wear Lookbook

India, 28th February 2025 – Mohey, India’s leading wedding wear brand, has unveiled a first-of-its-kind interactive print advertisement, integrating an AR/MR technology redefining how consumers engage with fashion print ads. This first of its kind initiative transforms a traditional print ad into a seamless digital shopping experience, bridging the offline-to-online gap like never before.

By simply scanning the QR code, users can access a 3D interactive catalogue, allowing them to browse through the collection, pinch and zoom to explore intricate embroidery and fabric details. The experience is further enhanced by Mohey’s AI-driven WhatsApp chatbot, which provides personalised outfit recommendations and purchase options via offering the option to visit their nearest store or purchase online. With seamless CRM integration, the ad ensures a hyper-personalised shopping journey, enabling future engagement and retargeting.

Speaking on this Print Innovation, Vedant Modi, Chief Revenue Officer at Vedant Fashions stated, “At Mohey, we believe not only in product innovation but also enriching customer experiences through new age tech. This AR-powered print ad offers consumers a seamless and immersive way to explore our exquisite collections across Lehengas, sarees, Suits and Indo-westerns. By integrating Augmented Reality, AI-driven chatbots, and conversational commerce, we are redefining how modern consumers engage with ethnic fashion.”

Conceptualised and executed in partnership with McCann Content Studio India, part of McCann Worldgroup, this industry-first campaign reflects Mohey’s innovative marketing approach. By seamlessly blending technology with creative storytelling, the collaboration sets a new benchmark for innovative brand engagement in the fashion industry.

Scan the QR code in Mohey’s latest print ad to unlock an immersive, tech-driven shopping experience, where every interaction offers personalised recommendations and seamless access to Mohey’s digital ecosystem.

Cellecor and Rockingdeals Strengthen Retail Presence Across India

New Delhi, 28th Feb 2025 – Cellecor Gadgets Limited, a leading name in the consumer electronics industry, is excited to announce its collaboration with Rockingdeals Circular Economy Limited, India’s pioneering B2B recommerce and retail chain company, to expand its offline presence through Rocking Deals’ extensive retail network.

Established in 2002, Rockingdeals Circular Economy Limited has revolutionized the recommerce and retail industry in India, offering a diverse product portfolio across home appliances, electronics & accessories, fashion & footwear, and personal & lifestyle products. With 20+ exclusive and non-exclusive franchise stores, Rockingdeals has built a strong presence in the retail space, catering to evolving consumer needs with affordability, reliability, and quality assurance.

Through this partnership, Cellecor’s latest range of consumer electronics—including smart TVs, air conditioner, refrigerators, washing machines and kitchen appliances—will now be available at Rocking Deals Stores. This move aligns with Cellecor’s commitment to making advanced technology more accessible to Indian consumers and strengthening its retail distribution network. Rocking Deals’ trusted retail ecosystem will provide an ideal platform for Cellecor’s products, enabling consumers to experience, compare, and purchase innovative gadgets and home solutions at competitive prices.

This partnership also underscores both companies’ commitment to the ‘Make in India’ initiative, supporting locally manufactured products and boosting domestic production. With Cellecor’s strong product innovation capabilities combined with Rocking Deals’ expertise in recommerce and retail distribution, the collaboration is set to create a win-win ecosystem for consumers, retailers, and the broader electronics industry.

As Cellecor continues its journey to becoming a household name in consumer electronics, this partnership marks a key milestone in expanding its brick-and-mortar presence alongside its growing e-commerce footprint. Customers can now explore and purchase Cellecor products at Rocking Deals Stores, ensuring wider accessibility and a superior shopping experience.

JACK&JONES JUNIOR and VERO MODA GIRL Launch Artventure with WIZKIDS

Mumbai, 2025 – JACK & JONES JUNIOR and VERO MODA GIRL announce their collaboration with WIZKIDS, a leading student outreach program, to launch Artventure—an exciting art competition designed to nurture young creativity. Open to children aged 4-14 years across Mumbai, Pune, and Bangalore, this initiative provides budding artists a platform to showcase their talent while bringing fashion and creativity together.

With a reach of 10,000+ kids, Artventure is a unique opportunity for young artists to unleash their creativity, with the winning designs earning a coveted spot in fashion history. These standout creations will be transformed into real fashion, proudly retailed at JACK & JONES JUNIOR and VERO MODA GIRL stores and online, with young artists’ names showcased alongside their designs. Through this initiative, both brands are taking a meaningful step toward building a deeper connection with their young audience, fostering a sense of creativity and self-expression from an early age. By engaging with the next generation now, JACK & JONES JUNIOR and VERO MODA GIRL aim to nurture future brand loyalists who grow with the brand.

The competition runs from February 16th to May 30th, 2025, and is divided into three exciting phases:

Stage 1 – Registration & Initial Submission
Participants can register via an online and receive theme guidelines. Younger kids (4-7 years) will colour a pre-drawn artwork, while older kids (8-14 years) will create original designs based on a summer theme. Submissions can be uploaded online or submitted in-store.

Stage 2 – Shortlist & DIY Kit Challenge
From the initial entries, 200 participants will be shortlisted and will receive a T-shirt DIY kit from the brand stores. Older kids will get a cotton canvas board with oil paints/watercolours, while younger participants will receive thick art paper with crayons. The completed artwork must be submitted in-store for final judging.

Stage 3 – Winners & Retail Launch
Three winners per brand will be selected, and their designs will be transformed into exclusive fashion pieces, featuring their names, and retailed at JACK&JONES JUNIOR and VERO MODA GIRL stores and online. The winners will also be featured in a special social media campaign, celebrating their journey from young artists to fashion creators.

 

‘Independent Together’: Hungama Artist Aloud and Exhicon Celebrate Indie Talent

28th February 2025: Get ready for an extraordinary celebration of independent music and talent as Hungama Artist Aloud and Exhicon present Independent Together, scheduled to take place on March 2nd, 2025, at Phoenix Market City, Kurla (Mumbai), 4pm onwards. Returning for its 2nd edition post-pandemic and 4th edition overall, this highly anticipated event will bring together dynamic artists from a wide range of creative domains, including music, comedy, poetry, storytelling, shayari, and dance, under one roof to celebrate creativity in all its glory.

Adding to the excitement, Independent Together will welcome the renowned Lifafa, bringing his signature sound and artistic prowess to the event. The evening will also feature a thrilling lineup of performances, showcasing established and emerging talent through diverse artistic showcases. As an evolving IP, this edition will further expand its footprint by integrating a multi-artist, multi-genre, and multi-language format, solidifying its position as a hub for artistic expression.

Key Event Highlights Include:

  • Headlining Act – Lifafa: Known for his captivating stage presence, and genre-blending sound, Lifafa is set to deliver an unforgettable performance.
  • Diverse performances: Independent artists will take the stage across music, comedy, poetry, storytelling, shayari, and dance, with engaging 5–7-minute sets.
  • College Competition: 10 selected musicians/ bands will battle for a global distribution and marketing deal through Hungama Artist Aloud.
  • Featured Performances: A selection of well-known and emerging talent will perform 15–25-minute sets in music and poetry.
  • Market Experience by Urban Market: Attendees can explore interactive stalls and creative activities curated by Urban Market.

This year’s lineup features an incredible mix of independent artists across various creative fields. Music enthusiasts can look forward to performances by Ritvik Munjal, winner of multiple awards at The Indian Music Awards 2024, Shaurya Mehta, who has a great social following, and Harman Kalsi, an emerging Punjabi music artist known for his heartfelt lyrics and catchy beats. Hip-hop lovers will witness a high-energy act by Ace aka Mumbai’s Finest, a pioneer of rap in India. Poetry lovers can experience Aalok Shrivastav’s acclaimed poetic journey, Aaloknama, as he weaves words with depth and emotion. Adding to the excitement, Mihir Joshi, host of The MJ Show Podcast and WWE Hindi Commentator, will bring his signature blend of music and engaging conversation. The dynamic vocal trio Queendom who believes in woman empowerment and celebration will further elevate the festival with their unique harmonies and outspoken lyrical style.

Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud, stated, “At Hungama Artist Aloud, we are deeply committed to empowering independent artists by offering them a platform to showcase their talent. ‘Independent Together’ embodies this vision perfectly uniting diverse artistic voices in a true celebration of creative expression. I look forward to an evening that not only celebrates the richness of art but also inspires and paves the way for the next generations of artists.”

Asab Mehdi, Chief Experience Office of Exhicon, shared, “Exhicon is proud to partner with Hungama Artist Aloud for Independent Together, an event that perfectly aligns with our goal of creating impactful platforms that celebrate creativity and artistic expression with our expertise in Production. ‘Independent Together’ offers a unique opportunity to showcase talented independent artists, and we are excited to present an event that unites musicians, poets, performers, and creatives in a shared celebration of art, culture, and innovation.”

Independent Together is supported by Red FM as the Radio Partner, Bright as the Hoarding Partner, Colombian Brew Café as the Gifting Partner, Urban Market as Activity Partner, Induka Movie India as College Talent Partner and Malgudi as the Food Partner.

Ericsson & Jio Secure Unmatched Connectivity for Maha Kumbh 2025 Amid Record Crowds

Ericsson (NASDAQ: ERIC) and Jio Infocomm Ltd (Jio) today announced that the Jio True 5G Standalone (SA) network delivered exceptional customer experience amidst record-breaking participation at Maha Kumbh 2025, the world’s largest spiritual gathering in Prayagraj, Uttar Pradesh. This special spiritual event is being held after 144 years between January 13th to February 26th and […]

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GMLR Secures Growth with a Transformative Vision for Central & Western Suburbs Real Estate

The Goregaon-Mulund Link Road (GMLR) is set to revolutionize Mumbai’s real estate dynamics by significantly enhancing connectivity between the eastern and western suburbs. This ambitious 12.30 km-long project, featuring 6.65 km twin tunnels under the Sanjay Gandhi National Park (SGNP), will reduce travel time between Goregaon and Mulund from over an hour to just 25 […]

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Culinary Art India 2025 Secures Grand Showcase with 600+ Chefs Demonstrating Mastery

New Delhi, 28th February 2025: The Indian Culinary Forum (ICF) proudly announces the 17th Edition of Culinary Art India (CAI) 2025, set to take place alongside the 39th Edition of AAHAR International Fair from 4th to 8th March 2025 at Pragati Maidan, New Delhi. This prestigious event is brought to you by the Indian Culinary […]

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Moglix Secures Sustainable Growth by Powering India’s Clean Energy Future with Biofuels

Mumbai, 28th February 2025: Moglix, one of Asia’s leading B2B e-commerce companies, is introducing biofuels as a new category to accelerate India’s clean energy goals. The fragmented and decentralized market for solid biofuels—including briquettes, pellets, biochar, and bio-coal—has posed challenges for industries in terms of availability, quality, and supply chain efficiency. Moglix aims to address […]

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Moscow Invites You on a Gastronomic Journey

New Delhi, Feb 28, 2025: Moscow is hosting the traditional gastronomic festival Moscow Maslenitsa from February 21 to March 2, marking the beginning of spring. The Russian capital is inviting people from all over the world, including from India, to enjoy a bright, exciting, and unusual cultural fest that cannot be found at any other festival. If you have been dreaming of getting to know Russia and its traditions for a long time, the Moscow Maslenitsa festival is the perfect time!

The theme of this year’s Moscow Maslenitsa festival is instrumental folk because Maslenitsa is more than just pancakes. Moscow will impress all guests with its hospitality and gastronomic delights, will give unforgettable impressions, and will also invite you to participate in unique events, which are free for everyone. For example, the performance of modern hits on balalaikas, psaltery, rattle musical instruments, and other traditional Russian instruments performed by Moscow folk bands.

Moscow Maslenitsa is not just a festival of impressions, but also a gastronomic festival. Therefore, if you have long dreamed of getting acquainted with Russian cuisine, Maslenitsa is the perfect time to visit Moscow. A real gastronomic feast awaits you in different corners of the city, where you can taste more than 50 types of pancakes with more than 200 toppings, as well as try traditional Russian sbiten.

The festival will surprise not only with its gastronomic diversity but also with a large number of entertainment events. While walking around the city, you can be transferred from modern Moscow to the atmosphere of ancient Russia, thanks to the stage performances that will be waiting for you at the festival venues of the city. Masterclasses on cooking, traditional crafts, and arts will be prepared for adults and children. Each visitor will learn how to cook classic Russian pancakes, make their craft in the pottery workshop, or make plate paintings in the decorative painting shop. Everyone will find a masterclass to their taste!

One of the bright and memorable venues of the festival will be the Moskino Film Park in Yurovo. Here, the guests will also be able to get even closer to Russian culture and traditions, thanks to an unusual theme – toys. The venue is dedicated to famous Russian toys: clay, wooden, and straw. Moreover, the venue will offer visitors the unique opportunity to not only savor pancakes from different regions of Russia but also unleash their creativity. A special highlight will be the ‘rostovye’ (life-size) pancakes, adorned with intricate folk ornament paintings, where everyone can participate in the artistic process.

The Moscow Maslenitsa festival will bring guests unforgettable impressions with a bright creative program and gastronomic delights. The festival is one of many events within the framework of the Moscow Seasons project. The mesmerizing seasonal festivals under the Moscow Seasons Project offer the perfect getaway for both families and solo travelers, promising an unforgettable experience for visitors from India.