Mahindra Percussion Festival Honors Ustad Zakir Hussain’s Legacy

Indiawide Release, 10th February 2025: Mahindra Group has been at the forefront of the movement to preserve ancient traditions of Indian musical heritage through their cultural initiative, the Mahindra Percussion Festival. After the resounding success of its first two editions, the festival is back for its third edition. This year, the festival will be a homage to the enduring legacy of Padma Vibhushan, the late Ustad Zakir Hussain, through a myriad group of celebrated homegrown talents on March 1st and 2nd, 2025, at the Prestige Centre of Performing Arts, Bengaluru.

Ustad Zakir Hussain was the tour de force behind evoking the transcendental nature of music, which is not merely limited to geographical boundaries and gharanas. Through his innovative and mesmerising musical endeavours, he helped Indian classical music gain global status, and the third edition will celebrate this novel outlook of his towards music as a universal entity.

The Mahindra Percussion Festival, for the last two editions, witnessed some of the most celebrated artists from the country, as well as the globe, perform a musical symphony, uniting diverse sounds and rhythms in an amphitheatre. The latest edition will combine the spirit of traditional as well as modern sensibilities of percussion through renowned ensembles and soloists.

On the first day, the audience will revel in the magic of globally renowned virtuoso percussionist Trilok Gurtu. Known as a ‘serial collaborator’ in the world of music, Trilok Gurtu is a disciple of the nontraditional principle of classical music tradition: freedom just within a discipline. Having collaborated with legends like L. Shankar, John McLaughlin, Ustad Zakir Hussain, and others, the artist will bring a world-class set of different rhythms from around the world.

Another remarkable set of the evening will be Aruna Sairam’s Thrillana Project. Aruna Sairam is an important name in the Carnatic world, and during the third edition, she, along with a bunch of diverse talents, will weave an aural tapestry. The project includes artists like Sangeet Haldipur, BC Manjunath, Jyotsana Srikanth, Arun Kumar, Giridhar Udupa, and Shalini Mohan. The artists will bring a chapter from mythology to life through sonic storytelling.

Son of noted tabla player late Pt. Prabhakar Chary and tutelage of maestro Ustad Shahid Parvez Khan, Ravi Chary will also enthral the attendees with his solo project ‘Crossing.’ The album was launched by Zakir Hussain himself and featured some of the previous performers at the festival, like Ranjit Barot, Taufiq Qureshi, and others.

The second day will present the new sound of Indian percussion, with composer Ranjit Barot and theatre director Roysten Abel staging their musical production, BeatRoute. This musical ode bridges the past and present, the masculine and feminine, and the everyday with the divine, amalgamating folk rhythms with modern electronic music and Barot’s drumming.

SNAX, a musical duo from Chennai, will fuse the energy of rock, metal, and jazz by Ramkumar Kanakarajan to the soothing aura of mridangam by Sumesh Narayanan, at the culmination of ancient and contemporary music.

Jay Shah, Vice President -Cultural Outreach at Mahindra Group, said, “The Mahindra Percussion Festival aims to put Percussion on centre-stage. It explores the multitude of percussive instruments and styles – some are known but many of which remain relatively unknown. In line with all of our Cultural Outreach programs, this festival, too, discovers, inspires and celebrates artists and artforms”

VG Jairam, Founder of Hyperlink Brand Solutions, said, “Mahindra Percussion is more than a festival; it’s a journey into the soul of rhythm. Through masterful curation with stalwarts such as Trilok Gurtu, Aruna Sairam, Ranjit Barrot, Ravi Chary, Sumesh Narayan, and Roystel Abel, we bridge tradition and innovation, inviting fans to discover the universal language of beats, where every pulse tells a story and every rhythm sparks a connection.”

Mahindra Percussion Festival strives to curate a set of artists who bring a unique energy, rooted in the diverse culture of music and percussion. Through collaborations, bringing together the new and old, the festival contributes uniquely to the world of music, creating new harmonies. The coming together of varied sensibilities is the perfect tribute to the legacy of Ustad Zakir Hussain who envisioned a world that creates a dialogue through music, transcending the geographical boundaries. The two-day musical gala will unite the symphonies from the heartland and the West, giving an immersive aural experience to fans and aficionados alike.

Indriya, Aditya Birla Jewellery Expands with Fifth Store in Delhi

Delhi, 10th February 2025: Indriya, the jewellery brand from the Aditya Birla Group, has opened its fifth store in Delhi. Situated in Pitampura, one of Delhi’s prominent residential and commercial areas, the store blends heritage craftsmanship with contemporary design, offering an immersive and personalized jewellery shopping experience. It features an exclusive kaarigari room and a […]

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XS.com Becomes Official Sponsor of Smart Vision Summit (SVS) in Oman

10th February 2025:  XS.com, the award-winning global multi-asset fintech and financial services provider, is proud to announce its participation as the Official Global Sponsor of the prestigious Smart Vision Summit (SVS) 2025 in Oman. The event will take place on February 12–13, 2025, at the luxurious JW Marriott Muscat in Oman, bringing together industry leaders, […]

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DKMS Foundation India Inaugurates 10-Bed BMT Unit in Ahmedabad

Mumbai/Ahmedabad, February 10, 2025: With a vision to strengthen treatment solutions for Thalassemia patients in Gujarat region, DKMS Foundation India inaugurated a new Bone Marrow Transplant (BMT) Unit in Ahmedabad, today. Designed to meet the growing demand for stem cell transplantations in the region, the new center includes 10 specialised pediatric BMT beds, alongside essential […]

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GoMechanic to Invest INR 100 Crore in Two Wheeler Servicing Launch

(New Delhi) 10th February, 2025GoMechanic, an India-based technology-driven automotive service and repair company recently acquired by Servizzy, is redefining the two-wheeler servicing landscape with a game-changing ₹100 crore investment in the next two years. With two-wheelers comprising over 75% of India’s total vehicle sales, this strategic expansion aims to bring affordable, high-quality, and standardized servicing to millions of riders nationwide.

GoMechanic’s two-wheeler service rollout will be executed in two phases, already executed with metropolitan hubs like Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Thane, and Pune, followed by expansion into Bangalore, Hyderabad, Chandigarh, Ahmedabad, and other cities. By leveraging its established expertise in automotive servicing, GoMechanic aims to address long-standing industry challenges—fragmentation, inconsistent service quality, and lack of transparency—through a tech-driven, scalable service ecosystem.

“Two-wheelers are the backbone of Indian mobility, yet servicing remains unorganized. With 2Wheels by GoMechanic, we bring structure, efficiency, and trust to the market. Our goal is to make bike servicing as seamless as booking a cab—affordable, reliable, and just a few clicks away. This is a game-changer for millions of riders, and we are thrilled to lead this transformation,” said

Himanshu Arora – CEO and Co Founder of GoMechanic.

GoMechanic’s two-wheeler servicing will include a full spectrum of maintenance and repair solutions, ensuring superior care for every rider. From routine servicing, oil changes, and brake pad replacements to advanced diagnostics, engine overhauls, and performance tuning, the company offers a one-stop solution for all two-wheeler needs. With exceptional service, genuine spare parts, and highly trained technicians, GoMechanic guarantees quality, convenience, and affordability, redefining the way India maintains its two-wheelers.

The two-wheeler servicing industry in India has long struggled with inconsistent service quality, a fragmented service network, and affordability concerns. The majority of servicing is handled by local garages with varying skill levels, unverified spare parts, and non-standardized pricing, making it difficult for riders to find reliable, cost-effective solutions. Organized service centers are limited, often expensive, and primarily cater to high-end models, leaving a major gap in the market for everyday commuters.

GoMechanic is tackling these challenges by introducing structured, tech-driven solutions that standardize servicing across the board. By leveraging trained professionals, genuine spare parts, AI-driven diagnostics, and a digital-first approach, GoMechanic ensures high-quality, transparent, and affordable maintenance for all two-wheeler owners. The company offers cost-effective service packages, doorstep convenience, and an expansive network of workshops, creating a scalable model that modernizes and transforms India’s two-wheeler servicing industry.

With this expansion, GoMechanic aims to onboard millions of two-wheeler owners in the first year while expanding to over 100 cities. By prioritizing quality, convenience, and affordability, the company is set to redefine two-wheeler servicing in India. “At GoMechanic, we have always been at the forefront of automotive service innovation. With “2Wheels” expanding into the two-wheeler market is a natural step in our mission to provide standardized, high-quality, and affordable servicing to every Indian rider. With our ₹100 crore investment in two years, we are setting new benchmarks, ensuring that two-wheeler owners receive the same reliability and transparency that car owners have come to expect from us,” said Muskan Kakkar, COO & Co-Founder, GoMechanic.

Elixia Inc. Transforms Cold Chain Logistics with Innovative On-Demand Temperature-Controlled Vehicle Solutions

Mumbai, 10th Feb: Elixia Inc., a pioneering Logistics Tech SaaS AI Platform, has launched its groundbreaking cold chain logistics marketplace, transforming the way temperature-sensitive goods are transported across India. After the success of its dry cargo marketplace, Elixia is now redefining cold chain logistics by offering on-demand, temperature-controlled vehicle placement, ensuring efficiency, reliability, and real-time visibility for businesses.

Backed by a vast network of shippers and transporters, Elixia is uniquely positioned to address some of the most pressing challenges in the industry. The platform optimizes cold chain operations using best-in-class AI-driven technology amalgamated with deep-seated industry expertise, significantly reducing wastage and improving supply chain efficiency, offering unparalleled value for all stakeholders.

A Revolutionary Leap for Cold Chain Logistics

Elixia’s cold chain marketplace – Elixia Connect – promises to streamline operations for more than 2,000 shippers and hundreds of transporters dealing with temperature-sensitive goods. By addressing the growing demand for reliable and efficient logistics solutions for products such as pharmaceuticals, fresh produce, confectionary, chocolates, dairy and other cold chain products, Elixia aims to set a new standard for cold chain logistics.

Mr. Sanket Sheth, Founder & President of Elixia Inc. on this advancement said, “This is a game-changer for India’s cold chain logistics. For too long, the industry has struggled with fragmented networks, unpredictable pricing, and limited vehicle availability. Our new marketplace directly addresses these challenges by providing a seamless, transparent, and cost-effective solution. By keeping the platform free for transporters and ensuring shippers only pay when they receive value, we are making cold chain logistics more efficient, accessible, and future-ready.”

Key Benefits for Stakeholders

Elixia Connect offers multiple advantages for shippers and transporters alike. The platform provides improved price discovery, enabling shippers to secure cost-effective transport options. Additionally, the marketplace ensures easy and reliable availability of vehicles equipped to handle temperature-sensitive goods, reducing delays, and minimizing risks. Transporters gain access to a steady pipeline of loads, helping them avoid empty trips and maximize their asset utilization. By connecting with verified shippers, genuine transporters can ensure consistent business and improved profitability.

Sanket Sheth further emphasized, “Our goal is to empower the logistics community with a platform that ensures reliability, transparency, and efficiency. By leveraging our proven expertise in logistics technology and tapping into our extensive network, we are confident in driving positive change in the cold chain logistics ecosystem. Elixia aims to see a 4x jump in revenue coming in from the cold chain marketplace in a year’s time with thousands of transactions happening in the first quarter of the launch itself”

Leveraging Technology and Network for Success

Elixia’s highly flexible logistics technology stack is a key enabler of this marketplace, with advanced features such as real-time tracking, automated temperature monitoring, and predictive analytics to optimize routes and minimize wastage. Having successfully operated a marketplace for dry cargo, Elixia has demonstrated its ability to deliver value to stakeholders through technology-driven innovation. This latest foray into the cold chain segment reaffirms the company’s commitment to addressing industry challenges and driving growth in critical logistics verticals.

Repo Rate Cut Set to Boost Growth in Real Estate Sector

Delhi NCR, 10th February 2025: The real estate industry has welcomed the decision of the Reserve Bank of India (RBI) to cut the repo rate by 25 basis points. This decision is being considered a positive sign for the entire economy including the real estate sector. Experts believe that this cut will make home loans […]

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Toyota Kirloskar Motor Concludes Batch 2 of Annual Safety Education Programme in Bangalore

Bangalore, 10th February 2025: Staying true to its unwavering commitment to road safety, Toyota Kirloskar Motor (TKM) successfully concluded the second annual edition of its flagship Toyota Safety Education Programme (TSEP) in Bangalore. The program, aptly titled “Road Safety – My Right, My Responsibility,” continues to empower future road users with the knowledge and responsibility […]

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IIM Kashipur Hosts Samanvaya 2025, Nurturing Future Business Leaders

Kashipur, India 10th February 2025: IIM Kashipur successfully hosted Samanvaya 2025 | Chapter 2, its prestigious annual HR conclave, themed “MBA Next: Shaping Tomorrow’s Business Leaders.” The event brought together eminent HR leaders to deliberate on the evolving dynamics of workforce management, leadership development, and the impact of globalization on talent strategy. The conclave was […]

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Western Carriers Secures Rs. 1,089 Crore Order from Vedanta Limited

Kolkata, February 10th, 2025: Western Carriers (India) Ltd (WCIL), one of India’s leading private, multi-modal, rail-focused, 4PL asset-light logistics companies, has secured a landmark Rs. 1,089 crore order from Vedanta Limited. This makes it one of the largest orders in the Indian multi-modal logistics industry, reinforcing WCIL’s position as a trusted partner for large-scale, multi-modal […]

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