Arkade Group- One of Mumbai’s most premium developers with a strong track record
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Arkade Group- One of Mumbai’s most premium developers with a strong track record

Mumbai, 29th August 2024: Arkade Group, a leading real estate developer with over 38 years of legacy in the MMR region, announces the receipt of the Occupational Certificate (OC) for two of their prestigious residential projects, Arkade Aspire received the OC in 27 months in July 2024 and Arkade Crown received the OC in 25 months in June 2024 respectively. Arkade Aspire is 3.8 lakh sq. ft construction area and Arkade Crown is 4.05 lakh sq. ft construction area.

arkade

Arkade Aspire and Arkade Crown stands out as two of the most luxurious projects by Arkade Group in Western suburban Mumbai. Designed with low density in mind, these developments offer expansive living spaces for residents.

Arkade Aspire, located in Goregaon, spans 1.4 acre with two towers featuring 229 units (206 Residential and 23 Commercial) of 2 and 3 BHK residences with vehicular free eco deck. Meanwhile, Arkade Crown in Borivali covers 1.4 acres with three towers featuring 236 units of various configurations including 2 and 3BHK residences with 27000 sqft vehicular free eco-deck and 100% surface parking. Project amenities include Swimming pool, Kids play areas, Jogging tracks, Gym, STP, Organic Waste Converter, Bird Housing Colonies, Miyawaki landscaping, Solar Panels for common area lighting among others.

Mr Amit Jain, Chairman and Managing Director (CMD), Arkade Developers, commented on the achievement, “Adhering to our ‘Family First’ philosophy, Arkade Group remains dedicated to our core values of Trust, Transparency, Commitment, and Happiness. We are thrilled to announce that Arkade Crown and Arkade Aspire have received their Occupational Certificates ahead of schedule, thanks to our customers for their unwavering support and trust as always. We eagerly anticipate welcoming our clients to their new homes and remain committed to delivering on our promise of creating luxurious spaces that Arkade Crown – IndexTapenhance our residents’ lifestyles.”

Arkade Aspire and Arkade Crown offer modern living spaces with top-notch amenities, promising strong resale and rental potential. Both projects offer the REST advantage which includes Rejuvenation through thoughtfully-planned recreation and amenity spaces, Eco-friendliness through embracing nature by creating eco-friendly communities, Sustainability through solar panels, rainwater harvesting, energy-efficient lighting, and Technology through advanced construction techniques, superior quality of materials. The projects also have an IGBC Platinum precertification. The Group is poised for expansion and plans to launch additional residential developments in Mumbai within this financial year.

AI disrupting retail with intuitive search, engagement tools Two-day India D2C Summit decodes disruption in retail on Day 1
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AI disrupting retail with intuitive search, engagement tools Two-day India D2C Summit decodes disruption in retail on Day 1

Mumbai, August 29, 2024: Artificial Intelligence (AI) is redefining the consumption space by reducing time and cost for retailers and customers through their search engine tools of conversation and engagement aided by rising active internet users, according to a cross-section of industry experts at the India D2C Summit 2024.

Indian jewellery chain Tanishq reduced CAC (customer acquisition cost) by 38% with Google’s AI powered omni-channel solutions, said Bhaskar Ramesh, Director – Omnichannel Businesses, Google India delivering his keynote address on Day 1 of the two-day summit here in Mumbai.

Similarly, Tira Beauty, an omnichannel beauty retail platform, owned by Reliance Retail, revolutionized product discoverability by leveraging Google’s GenAI capabilities that led to 50% increase in organic click, conversational value improvement by 27% and increase in online ROAS (return on ad spend) by 47%, said Bhaskar Ramesh.

Generative AI capabilities will transform the retail industry by driving hyper personalization, improve visual experience as part of customer experience; boost market ROI (return on investment) with profitable growth and reduce creative cost with improved operational efficiency, Ramesh said.

The redefining retail space by the new age shoppers is significantly seen driven more by visuals these days than keywords or filters as visuals and voice search can increase digital commerce revenue by 30%, according to Gartner and 72% prefer product info in native language according to Harvard Business Review.

However, retailers are also exploring artificial intelligence tools beyond the well-known legacy search engines at one-tenth the cost, said Shridhar Marri, CEO & Founder, Flyfish, that offers multimodal AI search for e-commerce entities.

“If there is one investment that a new age e-commerce retailer can make, it is multimodal search that includes image, voice and is multilingual,” Marri said, adding that AI catalogue curator could aid image search, forecast demand and recommend products for the user.

Experts also attributed the entire euphoria about AI tools to the increased internet penetration and tech start-ups.

Speaking at the summit, Sanket Deodhar, Vice President, SAP India said, “India will have over 900 million active internet users by 2025, of which 56% of all new internet users will be rural areas and 65% will be female.”

“The perfect search engine should understand exactly what you mean and give you back exactly what you need,” Ramesh said, quoting Larry Page – an American businessman and computer scientist best known for co-founding Google with Sergey Brin.

The Indian tech space will continue to be disrupted with the country having 1.8 lakh tech start-ups by 2030 compared to 68,000 in 2023, Deodhar said.

Lg Electronics Announces Life’s Good Scholarship Program
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Lg Electronics Announces Life’s Good Scholarship Program

New Delhi, August 29, 2024 – LG Electronics, India’s leading consumer durable brand, has announced its flagship CSR initiative, the Life’s Good Scholarship Program. This initiative aims to support students across India in their academic journey by providing financial assistance to pursue higher education, including focus on promoting girl child education.

LG Life's Good Scholarship Program

LG Electronics India today successfully hosted the first edition of its flagship scholarship program at its Corporate Office Noida. At the event MD – LG Electronics India felicitated scholars from 3 institutes- Galgotias University, Jaipuria Institute of Management & Lloyd Law College.

The Life’s Good Scholarship Program is open to students from any academic year of higher education, provided they meet the minimum eligibility criteria of securing at least 60% in their previous class. The scholarships will be awarded based on two key criteria: need-based and merit-based selection.

Under the need-based category, 25% of the scholarships will be reserved for students coming from a humble background. The merit-based scholarships, on the other hand, will be awarded to students who have achieved a minimum of 75% marks in their 12th-grade exams or a 7 GPA in subsequent academic years. Importantly, 25% of the scholarship will be allocated to meritorious female students, in line with the program’s objective of promoting girl child education.

The financial assistance will be 50% of tuition fees or up to INR 1 lakh for undergraduate students and up to INR 2 lakh for postgraduate students, whichever is lesser.

Commenting on the same, Mr. Hong Ju Jeon, MD, LG Electronics India said, “At LG Electronics India, our commitment extends beyond delivering innovative products and services; we strive to make a tangible difference in people’s lives through meaningful initiatives. Health & Nutrition, Education & Skilling are core areas where we focus our CSR efforts. With the Life’s Good Scholarship Program, we aim to inspire and support young minds in pursuing higher education and achieving their dreams. We believe that education is fundamental to societal progress and economic empowerment.”

Mr. Ashutosh Burnwal, Founder & CEO, Buddy4Study said, “We greatly appreciate LG Electronics India for their commitment to supporting education through the Life’s Good Scholarship Program. At Buddy4Study, we are proud to collaborate on this initiative, which empowers deserving students, especially from underprivileged backgrounds, to pursue their academic dreams. This program is a crucial step in ensuring that financial barriers do not stand in the way of talented youth across India.”

The Life’s Good Scholarship is a collaborative effort with the NGO Buddy4Study Foundation, which will help identify and support talented youth, ensuring equal access to education for both meritorious and underprivileged students. Through this initiative, LG Electronics aims to make a meaningful impact by reducing financial barriers to education and fostering the growth of future leaders.

From Dalal Street to Wall Street: A Brief Overview
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From Dalal Street to Wall Street: A Brief Overview

“From Dalal Street to Wall Street” examines the transformation of Indian financial markets and their expanding global integration. Over recent decades, India has modernized its financial system through key reforms, such as the establishment of the National Stock Exchange and the adoption of electronic trading. This evolution has attracted significant foreign investment and enhanced market efficiency, positioning Indian markets as increasingly interconnected with global financial systems.

 The report highlights both the opportunities and challenges arising from this integration. While global capital inflows and market connectivity offer growth prospects, they also expose Indian markets to international economic fluctuations and geopolitical risks. To address these challenges, Indian regulators have implemented reforms to maintain market stability and align with global best practices. The future outlook remains positive, with continued growth anticipated despite the need to navigate potential risks.

Yogesh Kansal, Co-Founder, Appreciate, a fintech platform for savings & investments

 By- Yogesh Kansal, Cofounder & CMO, Appreciate

 Now is a great time to invest in the US markets. The inflation trajectory is on a downhill, and everybody is counting on the possibility of a rate cut in September. Meanwhile, the market correction of August 5 gave a much-needed breather to the markets, and since then, the US indices have been vaulting upwards.

 Our new report ‘From Dalal Street to Wall Street’ aims to help Indian investors looking to diversify, and find strong pools of value in the US markets. The technology, semiconductors, financials and pharmaceutical segments have been delivering stellar returns, and if the September rate cuts come through — as is largely anticipated — then the US party will likely be longer and louder.

 A glance at the gains delivered by US ETFs last year shows that they have outperformed many of the Indian mutual funds. Take, for instance, the Nasdaq 100 Technology Sector index which gave close to 70% returns last year. The VanEck Semiconductors ETF managed to top that by delivering around 75% returns. Investors who are accommodating of more risk can opt for alternative asset ETFs like the First Trust SkyBridge Digital Economy ETF, which delivered stunning 193% gains last year, albeit with higher volatility.

 In any case, the performance of players like Nvidia (169% returns in 1 year), Super Micro Computer (138%) KKR & Co (100%) or Spotify (157%) or Meta (84.38%) speaks for itself. Several US stocks have delivered such outsized returns, and Indian investors can amp up their gains, by spreading their investments to the US shores. Further, domestic investors also benefit from the consistent trend of USD appreciation, which adds 3-5% to the total annual returns in addition to portfolio gains.

 Besides profiting from large cap stocks, new market movements indicate that a fund rotation is afoot, and profits booked by institutional players are finding their way to the small-cap segment. The small-cap space is still under-valued, and discerning Indian retail investors can build wealth by zeroing in on quality small-cap stocks.

HDFC Bank launches Edtech platform for students planning to study abroad at Global Fintech Fest in Mumbai
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HDFC Bank launches Edtech platform for students planning to study abroad at Global Fintech Fest in Mumbai

Mumbai, August 29, 2024: HDFC Bank, India’s leading private sector bank, today announced the launch of its Edtech platform at the Global Fintech Fest 2024 in Mumbai. which will serve as a payment gateway for students pursuing education overseas. This will assist in digitizing overseas Education remittance payments flow from existing offline modes of funding overseas transfers.

HDFC Bank will partner with educational consultants/aggregators, to enable students to send money abroad to universities. The solution will assist in smoothly enabling these partners/consultants offer the convenience of digital payments and ensure compliance with extant RBI guidelines via the HDFC Bank Edtech platform connection, thereby providing convenience to students and reduce payment drop-offs.

As per an estimate by the Ministry of External Affairs, over 13 lakh Indian students are expected to go abroad for educational purposes. Together all the Indian Banks handle transactions worth about $ 3.5 billion which is 11 per cent of total Liberalised Remittance Services. This segment of Education consultants and aggregators holds immense growth potential as they offer a complete suite of services and handhold a large number of students seeking to study overseas.

Speaking on the occasion, Mr. Jatinder Gupta, Business Head and EVP – Retail Trade and Forex, HDFC Bank said, “We are excited to launch our new Edtech platform – a payments solution for students aspiring to pursue their education dreams abroad. This will help make the journey quicker and smoother. The offering from HDFC Bank is a part of our focus on customer centricity and our commitment to evolve alongside changing customer expectations”.

Ryan Edunation Appoints Vinod Sharma as COO
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Ryan Edunation Appoints Vinod Sharma as COO

Bangalore, 29 August 2024: Ryan Edunation, a leading operator of K-12 institutions across India, has announced the appointment of Vinod Sharma as the Chief Operating Officer (COO) of the organization. Sharma previously served as the Chief Marketing Officer, Senior Vice President, and Business Head at Ryan Edunation. With over a decade of experience in the education sector, Sharma brings a wealth of knowledge and expertise to this pivotal role.

Vinod

In his new position as COO, Vinod Sharma will be responsible for overseeing the day-to-day operations of Ryan Edunation’s schools, implementing strategic plans to enhance educational outcomes, and ensuring that the institutions continue to provide the highest quality education to students. He will work closely with the Central Management and the leadership team to drive the organization’s mission forward and uphold its core values.

Ryan Pinto, CEO of Ryan Group of Institutions, expressed his enthusiasm about Sharma’s appointment, stating, “Vinod has a proven track record of leadership and innovation within the education sector. His extensive experience in managing school operations and driving marketing initiatives will be instrumental in furthering our mission to nurture future-ready global citizens. We are confident that under his leadership, Ryan Edunation will continue to set high standards for delivering quality education and creating impactful learning experiences for our students.”

With over 26 years of experience in marketing and sales across FMCG, Life insurance and education sectors, Sharma has developed and executed effective strategies to drive revenue, profitability, customer retention, and brand visibility for the organization. He holds an MBA in marketing from Siva Sivani Institute of Management, Andhra Pradesh and completed the Executive Education Programme in Digital Marketing from Indian Institute of Management, Bangalore.

Vinod Sharma, COO of Ryan Edunation stated, “I am honored to take on this new role and excited about the opportunities ahead. Together with our dedicated team, I look forward to driving innovative educational practices that empower our students and prepare them for the challenges of tomorrow.”

Ryan Edunation operates schools in six cities across India, including Bangalore, Hyderabad, Pune, Mumbai, Jaipur, and Surat. The organization is known for its innovative KASSM (Knowledge, Attitude, Skills, Social and Moral Values) approach, which aims to develop well rounded individuals. Ryan Edunation offers a range of elective courses like coding club, student exchange programme, and much more. This employs innovative curriculum practices to prepare students for the evolving global landscape.

This appointment marks a significant step in the organization’s commitment to excellence in education. This highlights Ryan Edunation’s dedication in nurturing future-ready citizens, as well as staying ahead in the K-12 education space. Under the guidance of Vinod Sharma, the organization has all the reasons to believe it can sustain the pace of growth and excellence in educational services.

ANSR Acquires hrEntries to Elevate Global Talent Management with AI-Powered Solutions
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ANSR Acquires hrEntries to Elevate Global Talent Management with AI-Powered Solutions

India 29th August 2024: ANSR, the market leader in developing strategic Global Capability Centers (GCCs), today announced the acquisition of hrEntries, a premier Human Capital Management system (HCM) platform, in an all-stock deal. This acquisition seamlessly integrates with ANSR’s core business strategy and expands its suite of technology solutions, providing clients with a comprehensive end-to-end platform for global team management.

Vikram Ahuja, Co-founder ANSR, CEO Talent500

hrEntries adds to ANSR’s “GCC SuperApp” stack, a comprehensive technology platform providing Talent, Workspace, HR Ops and Payroll solutions to enable the world’s best businesses in building and managing Global Centers efficiently. This strategic move reinforces ANSR’s commitment to delivering innovative solutions that enable organizations to scale and run a Global Center rapidly and effectively.

Sharad Deshpande, a seasoned technology leader and entrepreneur, founded hrEntries with a wealth of experience in leading and commercializing software products for major global B2B brands across various industries. Driven by a deep passion for creating high-performance, modern products for international markets, Sharad successfully steered hrEntries from its inception to full commercialization. Under his leadership, the company has delivered an exceptional employee experience through a unified platform that simplifies HR operations and eliminates the need for multiple, disparate solutions.

Vikram Ahuja, Co-Founder, ANSR and CEO, Talent500, said: “As Global Capability Centers rapidly emerge as a key strategic priority for global businesses, we are excited to expand our GCC SuperApp stack and focus on delivering exceptional experiences for our customers and GCC employees. The acquisition of hrEntries, now rebranded as Rise, aligns perfectly with our goal to simplify GCC operations and provide transparency, flexibility and control to our customers in how their global centers run and operate.

hrEntries will be rebranded as Rise, joining ANSR’s comprehensive platform of AI-led talent solutions, including Talent500, Leap and Loop. hrEntries/Rise offers unified solution for digital onboarding and offboarding, payroll management, benefits administration, expense tracking and contract management. This integration streamlines HR operations, empowering organizations to manage global teams more effectively and achieve greater success.

Talent500 is a 2.5M+ strong community of GCC professionals while Leap is an AI-powered sourcing, screening and workflow management tool. Loop delivers continuous candidate engagement and employer branding activities, enhancing retention.

AI-Powered Efficiency

At the core of this acquisition is the integration of artificial intelligence into global team management. The AI-driven HCM platform delivers advanced capabilities, including:

  • Intelligent Employee Engagement: Conversational interfaces that enhance communication and support employee interaction.
  • Predictive Analytics: Insights into workforce productivity and integration, essential for the success of global Centers.
  • Automated Compliance Checks: Ensuring adherence to international labor laws through smart compliance tools.
  • Smart Onboarding Processes: Customizable onboarding experiences that adapt to each employee’s role and location.

By leveraging these AI-powered features, ANSR aims to drive efficiency and innovation in global team management, helping organizations navigate the complexities of international operations with ease.”Joining forces with ANSR and becoming part of their comprehensive talent solutions suite is a transformative milestone for us. Our AI-powered solutions are designed to revolutionize the HR experience, enabling companies to seamlessly onboard, manage, and engage their global workforce. This integration is a testament to our unwavering commitment to driving innovation and excellence in HR operations, helping businesses attract and retain the best talent in the industry,” said Sharad Deshpande, Founder of hrEntries.

Pine Labs and Visa announce partnership to boost digital payments adoption across Bharat
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Pine Labs and Visa announce partnership to boost digital payments adoption across Bharat

Mumbai, August 29, 2024 – Leading fintech Pine Labs and Visa, the global leader in global payments have come together to scale digital payments acceptance and further India’s vision of a digital economy by unveiling Pine Labs Mini, a soundbox-enabled device for QR, Near Field Communication (NFC) and card payments.

kush

The partnership aims to significantly upgrade the in-store payment experience of millions of merchants across the country who currently rely on only printed QR codes or low-tech solutions. This development will also provide a valuable choice to the millions of consumers who want to pay digitally at the time of checkout.

Announced on the sidelines of the Global Fintech Fest (GFF) in Mumbai by Pine Labs’ Chief Business Officer Kush Mehra and Visa India and South Asia’s Head of Merchant Sales & Acquiring (MS&A) Rishi Chhabra, Pine Labs Mini is a payment acceptance device built for the masses. This eco-friendly and economical digital payment device – equipped with QR, card, and NFC capabilities – is specifically designed for small and medium-sized merchants. It will enable them to capitalise on the growing consumer adoption of tap-to-pay card (and smartphone) payments and UPI in India.

“Pine Labs Mini unveiled in partnership with Visa today caters to the needs of India’s micropreneurs and small-scale businesses who have so far stayed away from digital payments adoption due to the perceived cost barriers. We believe Mini’s launch will pave the way for others to start building for mass-use, digital-first payment products,” said B Amrish Rau, CEO of Pine Labs.

Commenting on the partnership Rishi Chhabra, Vice President, Head of Merchant Sales & Acquiring (MS&A) Visa India and South Asia, said, “Visa is delighted to partner with Pine Labs to accelerate digitization among merchants with the launch of the new Pine Labs Mini. We believe this will transform the way small businesses accept transactions, especially contactless payments through cards and smartphones. We continue strengthening our commitment to delivering inclusive, economically viable solutions for merchants of all sizes to accept digital payments in India.”

Earlier this month, Pine Labs subsidiary Setu had announced the launch of UPISetu, a platform for businesses and developers to make the most of the advances happening in the UPI space.

How to choose a right plotted development project?
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How to choose a right plotted development project?

Gaurav K Singh, Founder & Chairman, Womeki Group

Gaurav K Singh, Founder & Chairman, Womeki Group

Choosing the right plotted development project is a critical decision that requires careful consideration and thorough research. Unlike buying a ready-to-move-in property, investing in a plotted development involves several layers of decision-making, from evaluating the location to understanding the legal and financial implications. The process may seem daunting, but with a systematic approach, you can ensure that your investment is both secure and rewarding.

The first and most crucial factor to consider is the location of the plotted development. The location not only determines the immediate livability of the area but also significantly influences the long-term appreciation of your investment. It’s essential to look for plots in areas with good connectivity to major roads, public transportation, and essential amenities like schools, hospitals, and shopping centers. The proximity to workplaces and the overall growth potential of the area are also vital considerations. An emerging locality with ongoing infrastructure developments often presents better investment prospects than a fully developed but saturated area.

Understanding the reputation and track record of the developer is another essential step in choosing the right plotted development project. A reliable developer with a history of delivering quality projects on time provides a level of assurance about the project’s completion and adherence to promised specifications. It’s advisable to research the developer’s past projects, seek out reviews from previous buyers, and, if possible, visit completed developments to assess the quality of work. A reputable developer is also more likely to ensure that the project complies with all regulatory requirements, reducing the risk of legal complications.

Legal due diligence is paramount when investing in plotted developments. Ensure that the land has a clear title, free from any disputes or encumbrances. It’s essential to verify that the developer has obtained all necessary approvals from the relevant authorities, including land conversion approvals, environmental clearances, and permits for utilities like water and electricity. Engaging a legal expert to scrutinize the property documents can save you from potential legal issues in the future. Additionally, understanding the zoning regulations of the area will help you ensure that the land can be used for the intended purpose, whether residential or commercial.

The availability and quality of infrastructure within the plotted development are critical aspects that can significantly impact your living experience and the property’s future value. Look for developments that offer well-planned internal roads, proper drainage systems, and reliable water and electricity supply. The presence of green spaces, parks, and recreational facilities can enhance the quality of life and make the development more attractive to future buyers if you decide to sell. Furthermore, developments that are part of a larger, master-planned community often offer better infrastructure and amenities, contributing to a more cohesive and livable environment.

Another important consideration is the size and layout of the plot itself. Ensure that the plot is of a suitable size for your intended use and that the layout allows for efficient utilization of space. The shape and dimensions of the plot can affect the design of the home you plan to build, so it’s essential to choose a plot that aligns with your vision. It’s also wise to check the orientation of the plot, as this can influence the amount of natural light and ventilation your home will receive, as well as energy efficiency.

The financial aspect of purchasing a plotted development should not be overlooked. Besides the cost of the plot, factor in the expenses for registration, stamp duty, and any other government charges. If you plan to build immediately, estimate the construction costs and arrange for financing if needed. It’s crucial to set a realistic budget and ensure that your investment will not strain your finances. If the project offers payment plans, assess whether the terms are favorable and align with your financial situation.

Finally, consider the potential for future appreciation and the exit strategy. While you may be purchasing the plot for immediate use, it’s wise to think long-term and evaluate the potential for property value appreciation. Factors like ongoing and planned infrastructure projects, the overall development of the surrounding area, and market trends can influence the future value of your investment. Additionally, assess the ease of selling the property if needed, including market demand and any resale restrictions imposed by the developer.

ZEE Entertainment scales up DP World ILT20 goals, aims to achieve 230 million viewership in Season 3
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ZEE Entertainment scales up DP World ILT20 goals, aims to achieve 230 million viewership in Season 3

Mumbai, 29th August 2024: ZEE Entertainment Enterprises Limited, India’s content and entertainment powerhouse and the official broadcasting partner of the global cricket league, DP World International League T20 (ILT20), has unveiled its plans for an exciting third season, set to take place from 11 January 2025. The 34-match tournament will run for a month and culminate on 9 February 2025. The plans include creating a memorable month-long cricket carnival experience for cricket lovers, especially from India, expanding its viewership base by including South Indian channels and targeting 230 million viewership in the upcoming league. Cricket fans and sports enthusiasts in India and around the world can exclusively watch the LIVE action on ZEE Entertainment’s 15 linear channels as well as stream it for free on its OTT platform ZEE5, every evening.

david white

As the third season approaches, ZEE Entertainment promises to deliver captivating action in an engaging and dynamic fashion across its linear channels and OTT platform, ZEE5. Commenting upon this announcement, Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue – Zee Entertainment Enterprise Limited, said, “We aim to offer our cricket lovers a sporting carnival experience that combines high-class cricket at a comfortable, luxurious venue. This month-long event will offer an innovative and immersive experience for cricket fans across the globe. We are particularly focused on inviting Indian travelers visiting Dubai, offering them a chance to enjoy cricket in the UAE. This event also serves as an opportunity for advertisers to connect with their premium customers and promote their premium brands.”

Talking about the tournament known to be second-most popular league outside of Indian Premier League (IPL), Mr David White, CEO – DP World ILT20 said, “Firstly, the uniqueness of the DP World ILT20 lies in the fact that we can have nine international players vis-à-vis the standard four. What also sets ILT20 apart from other leagues is that it does not have a home-and-away format. With three venues – Sharjah, Dubai and Abu Dhabi every team feels at home. We need to now cultivate a strong team loyalty. The UAE as a destination boasts of fantastic stadiums, ideal weather in the early part of the year and a comfortable environment for players. The Emirati people are renowned for their warm hospitality, welcoming visitors from around the world. The presence of top players from international teams, lends an international flavour to the event. We are working closely with ZEE to establish Dubai as a premier sporting destination and are open to considering an alternative window to make sure that there is no clash in the future.”

DP World ILT20, in its second season, drew an impressive 200,000 attendees across over 30 games. The league is the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world, including a staggering 221 million viewers from India. This success was fueled by ZEE Network’s broadcasting strategy, which leveraged a combination of ZEE’s 10 Linear TV Channels and its OTT Platform ZEE5. With a notable 46% share of female viewership and 55% share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.

The tournament is aiming for an even larger audience in its third season, targeting 230-million viewers. The strategies being employed to increase its footprints are multifaceted, focusing on the Indian market, which includes cricket lovers, advertisers, and the addition of South Indian channels.

The matches generated a massive response last season from markets like Uttar Pradesh, Madhya Pradesh, Punjab, Gujarat and Maharashtra. In fact, this year the tournament’s on-air promotion will take place across 40 channels. DP World ILT20 Season 3 will also focus on South Indian channels as part of its strategy to expand viewership.

The league plans to announce new signings next month on 15th September. The existing roster continues to be strong with the presence of players like Sunil Narine, Andre Russell, David Warner, Jack Fraser McGurk and Shimron Hetmyer, among others. The league, on the whole, boasts of 60,000 registered cricketers.

The franchise-style tournament DP World IPL T20, comprises six teams and 34 matches that are played across the UAE. The league’s six franchise teams features Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).