India’s luxury pre-owned market set to grow at rapid pace: Tata CLiQ

Mumbai, August 29: India’s luxury pre-owned market is set to grow at a rapid pace, said Almona Bhatia, Chief Business Development Officer, Tata CLiQ & Tata CLiQ Luxury, which had earlier this year launched this category across key brands of watches and handbags. Luxury pre-owned market in India is worth USD 618 million in 2023 […]

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Galaxy Surfactants to Highlight Innovations at Chennai Cosmetics Ingredients Expo

Chennai, 29 August 2024: Galaxy Surfactants, one of the leading manufacturers of performance surfactants and specialty care ingredients used in the Home and Personal Care industry, is excited to announce its participation in the Cosmetics Ingredients Expo, South India’s first trade show dedicated to cosmetics ingredients, raw materials, formulations for the home care, cosmetics, and […]

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Birla Estates Launches ‘Real Advise’ Campaign with Vicky Kaushal

Mumbai, 29th August, 2024 – Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches “Real Advice,” a ground-breaking campaign that marks one of India’s first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The “Real […]

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Ohmium Wins MNRE SIGHT Incentive Award, Boosting Green Hydrogen Electrolyzer Leadership

National, 29th August, 2024– Ohmium International (“Ohmium”), a leading green hydrogen company that designs, manufactures and deploys advanced Proton Exchange Membrane (PEM) electrolyzers, has been selected a second time as a SIGHT Incentive Program award winner by the Ministry of New and Renewable Energy (MNRE). Ohmium was awarded support for up to 137 MW of […]

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MAI Labs Unveils KALP Studio: Complete Infrastructure for Blockchain Development

New Delhi, 29th August 2024: MAI Labs is proud to announce the launch of KALP Studio, a revolutionary platform designed to democratize Blockchain and Web 3.0 development for developers of all experience levels. With the ability to build products on KALP DLT or even create entirely new chains, KALP Studio offers an unprecedented ecosystem As […]

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Reasons Why You Should Have a Customer Loyalty Program for Your Retail Store

The saying “customer is king” holds a deep truth in the world of business, emphasizing the essential role customers play in achieving business goals and ensuring long-term profitability. Given the diversity among customers, businesses must recognize and reward their most loyal and dependable patrons. Studies show that even a modest 5% increase in customer retention can lead to a significant boost in profitability—up to 50%. This underscores the importance of customer loyalty programs in retail.

Here are six compelling reasons, highlighted by QueueBuster POS, why every retail store should embrace a customer loyalty program:

1. Enhanced Customer Engagement
A well-designed loyalty program, supported by CRM software, allows businesses to offer loyalty memberships and personalized discounts. This not only enhances customer engagement but also strengthens brand presence. Loyal customers are particularly valuable; apart from giving repeat sales, they are also more likely to engage with your brand on social media and actively promote your products. Investing in customer loyalty therefore yields significant dividends.

2. Improved Customer Segmentation
Loyalty programs provide valuable insights into customer buying behavior. By leveraging advanced tools like a Customer Reward Management System, businesses can effectively segment their customer base according to various criteria. This refined segmentation enables more targeted marketing efforts, allowing you to cater to the specific needs and preferences of different customer groups.

3. Positive Revenue Growth
Implementing a robust loyalty program can significantly enhance your profits. When loyal customers see the benefits of their loyalty, they are more likely to make repeat purchases and follow product recommendations. Offering incentives further encourages them to return, ensuring a steady and reliable stream of revenue for your business.

4. Increased Customer Retention
Customer retention is critical to maintaining a successful business. By utilizing tools like coupon management software, businesses can offer personalized coupons that encourage repeat purchases. Building long-term relationships with customers not only ensures their return but also allows you to develop new products and offers that align with their preferences, keeping your business thriving.

5. Organic Brand Ambassadors and Influencers
Satisfied customers, nurtured through loyalty programs, naturally become advocates for your brand. Their positive experiences become the foundation of word-of-mouth marketing, contributing to organic and authentic brand promotion. In today’s influencer-driven market, loyalty management software can help identify and leverage the right brand ambassadors, further enhancing your brand’s visibility and reputation.

6. Strengthened Brand Trust
Loyalty programs are instrumental in building and maintaining brand trust. When customers feel emotionally connected to a brand, they are more likely to recommend it to others, leave positive reviews, and even create user-generated content. With the support of customer rewards management software, establishing and nurturing this trust becomes effortless, leading to long-lasting relationships with your customers.

7. Reduced Marketing Costs
Last but not least, customer management programs help in reducing marketing costs. With more and more repeat customers, you save on customer acquisition costs (CAC). A loyalty program helps you maximize the value of your current customer base.

Samsung Semiconductor India Honors Young Innovators with Hackathon in ‘Samsung Innovation Campus’ Programme

India, August 29, 2024: Samsung Semiconductor India Research (SSIR) conducted a hackathon followed by an award ceremony for the students graduating under Samsung Innovation Campus, the flagship CSR programme of the brand. Conducted in Bengaluru, the initiative empowered over 1100 undergraduate engineering students with theoretical and project training in cutting-edge technologies like AI and IOT. Certifications in these courses will make them job-ready, and also provide a platform that enables them to showcase their capabilities and present their innovative ideas as entrepreneurs.

samsung

Samsung Innovation Campus (SIC), the flagship CSR programme, empowered students from over 30 Visvesvaraya Technological University (VTU) affiliated colleges in future-tech domains. This initiative strengthens Samsung’s commitment towards the Government’s Skill India initiative as part of the company’s vision of #PoweringDigitalIndia.

“Samsung has been committed to creating a generation of young innovators through exchange of knowledge, and collaboration under the guidance of its leaders as mentors. We are excited to handhold these young minds through a platform of skill-based learning as they prepare to shape the future of our country with their passion and potential”, said Balajee Sowrirajan, Corporate Executive Vice President & Managing Director at Samsung Semiconductor India Research.

The SIC Hackathon journey began with a rigorous ideation phase, where students submitted over 500 capstone projects. A competitive selection process led to 50 teams participating in a mentorship program under the guidance of experts from SSIR, and training partners, CoCreate and Skyrim Innovation. The grand finale showcased the qualifying teams’ ground-breaking solutions to a distinguished panel of judges comprising SSIR leadership, VTU dignitaries, and industry experts. The event was a culmination of months of hard work, dedication, exceptional talent, and ingenuity of the participating students. Notably, standout ideas with potential for deep tech products were awarded, highlighting the initiative’s role in fostering entrepreneurship among tomorrow’s innovators.

“The partnership with Samsung Semiconductor India Research has been instrumental in unlocking the full potential of our students. The SIC Hackathon is a shining example of the innovation and ingenuity that thrives within our campus. We are excited and optimistic that the program will enable the nation’s youth for future-tech domains,” said Dr. S Vidyashankar, Vice Chancellor, Visvesvaraya Technological University.

Winners of the SIC Hackathon 2024 from VTU:

  1. First Prize (INR 3 Lakh scholarship): Arihant Patil and Aenessa Vaz from KLS Gogte Institute of Technology, Belagavi for their innovative solution- Electro Relief from Primary Dysmenorrhea
  2. Second Prize (INR 2 Lakh scholarship): Kshiti Gaddigoudar, Omkar Pote, Pratham Jadhav, Chandan Parasharam Kangralkar and Narayan Sabale from Jain College of Engineering, Belagavi, for their innovative solution- Design and Development of Soft Robotics Glove for Patients with Multiple Sclerosis
  3. Third Prize (INR 1 Lakh scholarship): Vishal M Koti, Siddhartha Mahesha Pundit and Srivathsa Nadig from Jyothy Institute of Technology, Bengaluru for their innovative solution- Bark up the Right Tree: Treatment of Used Books to remove ink
  4. Appreciation Award 1 (INR 50,000 scholarship): Prarthana Nandi and Ankush Shreeshailappa Nagathan from Dayananda Sagar College of Engineering, Bengaluru, for their commendable efforts- Workflow Augmentation and Virtual Assistance
  5. Appreciation Award 2 (INR 50,000 scholarship): Kiran Bastwad, Suchit Malalikar, Sushant Kadam and Ajinkya Jadhav from Jain College of Engineering, Belagavi, for their commendable efforts- Wireless Multi-Functional Data Transfer and Charging Dock

All qualifying teams were recognised with certificates acknowledging their efforts in the SIC program. The SIC Hackathon has not only provided students with valuable technical skills but has also fostered an entrepreneurial mind-set, encouraging them to turn their innovative ideas into viable start-ups.

Trident Realty Registers 165 Units for Trident Embassy, Greater Noida (West)

Noida, August 29, 2024: Trident Realty completed the registration process for 165 premium residential units of its project – Trident Embassy, Greater Noida (West) in a single day at its project premises located in Sector-1 of Greater Noida (West). This significant milestone is set to benefit homebuyers in Noida, providing them with the opportunity to […]

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Akamai Named a Microsegmentation Leader

Bangalore, India | August 29, 2024 – Akamai Technologies, Inc., the cloud company that powers and protects life online, today announced it was named a Leader in The Forrester Wave™: Microsegmentation Solutions, Q3 2024 report. Forrester evaluated 11 total vendors in the microsegmentation space based on 23 criteria grouped by current offering, strategy, and market presence. Akamai received the highest scores possible in flow and asset discovery, policy management, ZTNA integration, incident response, pricing flexibility and transparency, supporting services and offerings, revenue, and number of customers criteria.

The report notes, “Today’s solutions can quickly tighten your security posture by blocking risky ports and applying other broad horizontal security policies.”

Forrester writes that “Akamai Guardicore shows off true innovation with ZTNA integration and multifactor.” The report goes on to state that “Akamai Guardicore was a Leader in the previous Forrester Wave on microsegmentation as well. Since then, the vendor has released a steady stream of microsegmentation-related innovations like multifactor segmentation, as well as integrations with the parent company’s ZTNA solution, DNS firewall, and threat intelligence (Akamai Hunt).”

The Akamai Guardicore Platform simply and efficiently enables Zero Trust through a single agent that fully integrates microsegmentation, ZTNA, multi-factor authentication, DNS firewall, and threat hunting. Furthermore, Akamai updated the microsegmentation component with a host of improvements designed to streamline workflows and enhance security postures, including new AI-powered features designed to simplify the user experience. These include multi-factor segmentation that recognizes authentication checks as part of microsegmentation rules, essential policy that enables quick implementation of researched and best practice–based policies, and integration of worksites to allow scoped delegation.

“For us, being recognized as a Leader in the Forrester Wave is a testament to our commitment to our customers and validates the hard work and dedication of our team,” said Pavel Gurvich, Senior Vice President, General Manager, Enterprise Security at Akamai. “We are honored to be acknowledged as a leader in this evaluation and remain committed to keep pushing the boundaries to help our customers achieve their goals.”

The Future of Talent Management in Consulting Firms: Building the X-Factor

[Mumbai, 29th August, 2024] — IndusGuru, a leading online curated business network, has conducted and released its latest findings from the Consulting Talent Management Research Survey 2024, revealing crucial insights into talent management in the consulting sector. The survey was conducted among 14 prominent consulting firms and gathered responses from over 75 participants, including 20 senior partners. It highlighted the industry’s urgent need for reflection and reinvention amid turbulent times characterized by digital disruption, climate change, geopolitical shifts, and evolving career expectations.

deepak

As the consulting sector faces a wave of recent layoffs, the survey identifies significant trends and insights across three key areas:

● Talent Acquisition Practices
● Alternate Talent Engagement Models
● Diversity, Inclusion, and Flexibility

Talent Acquisition Practices

The survey discloses a notable shift in talent acquisition strategies among consulting firms. Historically reliant on top MBA graduates, firms are now recognizing the importance of a diverse skill set that includes expertise in digital technologies, industry-specific knowledge, and functional expertise. Only 47% of respondents indicated that they predominantly hire from MBA schools, while 85% reported hiring from engineering colleges and 50% from design and humanities schools.

Moreover, the traditional model of grooming talent from entry-level to partner positions is evolving. With growing talent gaps, firms are increasingly engaging in lateral hiring from the industry, including recruiting partners, to address these challenges. The survey found that only 58% of respondents aspire to grow within their firms to achieve partner status, prompting firms to explore alternative career paths for non-partners.

Diversity, Inclusion, and Flexibility

In the post-COVID era, flexible working arrangements have become essential for retaining talent and enhancing employee satisfaction. New practices previously unthinkable in blue-chip consulting firms are now being implemented, including three days of in-office work, part-time contracts, and relaxed dress codes for non-client days.

Despite advancements, diversity remains a critical challenge within the industry, particularly at the partner level, where gender diversity lags behind other sectors. The survey indicates that gender diversity at partner levels stands at 10%-15% and 20%-30% for middle management. To address this, firms are adopting structural measures such as achieving 50:50 hiring at analyst levels, utilizing alumni networks, integrating returning mothers, and improving diversity within succession pipelines.

Alternate Talent Engagement Models

The survey highlights the growing trend of alternate talent engagement models, with 80% of respondents indicating their use to some extent. These models include freelance contracts, expert consultations, and fixed-term engagements, allowing firms to quickly build teams and access specialized skills.

Commenting on this trend, Deepak Malkani, Co-Founder of IndusGuru, stated, “Organizations are warming up to gig-hiring of experienced professionals—driven by three factors: access to specialized talent, speed and agility to respond to business needs, and the ability to ‘variabilize’ fixed costs.”

Partners across firms confirmed an anticipated increase in the use of flexi-model talent engagement, with 10-20% of project teams expected to include talent from alternate sources.