OPPO F25 Pro 5G Unveils their Coral Purple Variant
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OPPO F25 Pro 5G Unveils their Coral Purple Variant

New Delhi, March 28, 2024: OPPO India is delighted to unveil the newest addition to its F25 Pro 5G smartphone lineup: the stunning Coral Purple variant. Inspired by the purple corals found in the depths of the ocean, this variant features a captivating lilac hue, achieved through OPPO’s innovative Glow Finish technology. The result is a soft visual experience, characterized by elegant and gentle tones.

OPPO F25 pro

This sleek smartphone showcases a dual-layer design, crafted with the cutting-edge Magnetic Particle process. The first layer captures the essence of coral reefs, with subtle hints of mist and clouds, creating a gentle and mysterious ambiance. The second layer employs UV DTF (Direct-to-Film) technology to introduce a shattered diamond texture, adding depth and intrigue to the design. Finally, a high-gloss panel seals the deal with its glistening and translucent quality.

The F25 Pro 5G Coral Purple variant offers the same powerful features as its counterparts. Its advanced 64MP triple-camera system pioneers 4K video recording on both its front and rear cameras, a segment-first innovation. The phone retains its sleek design, featuring a 7.54mm ultra-slim profile and a durable build quality with an IP65 dust and water resistance rating. This makes it capable of withstanding water jets from all directions, making it perfect for poolside use or rainy days. Additionally, the phone leverages the power of AI to enhance your photography experience. AI Smart Image Matting enables effortless background removal for creative photo editing, while AI beautification features ensure natural-looking enhancements in portraits. AI noise reduction delivers clear and crisp photos even in low-light conditions.

To sweeten the deal, customers can avail the following offers:

– Enjoy cashback with leading banks.

– Avail of a no-cost EMI option for up to 6 months on all leading bank cards.

– Benefit from zero down payment schemes from partners i.e. Bajaj Finance, TVS Credit, IDFC First Bank, HDB Financial, and Home Credit.

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Upstox launches ‘Cut the Kit Kit’ campaign; to help users invest wisely
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Upstox launches ‘Cut the Kit Kit’ campaign; to help users invest wisely

Mumbai | 28th March 2024: Upstox, India’s fastest-growing and highest-rated trading and investment platform, unveiled its innovative brand campaign, ‘Cut the Kit Kit, Get in the Market’. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.

Kavita

Through its research, Upstox has recognized that the journey to investment success is often cluttered with challenges – mis-spelling financial products, misleading advice, information overload, and complex jargon. This can often lead to decisions that may not align with an individual’s financial goals.

For example, users often prioritize returns over essential risk and expense metrics when investing in mutual funds. Similarly, they might opt for a Rs. 1 crore term insurance plan without proper assessment, succumbing to a one-size-fits-all approach. Such practices result in poorly informed decisions, leading to underconfidence among investors. Recognizing these challenges, Upstox has taken the initiative to handle the heavy lifting and complexities for its users. The company wants to “Cut the Kit-Kit” (noise) of the market and encourage users to start creating wealth by investing in what’s right for them.

To effectively communicate its message to investors, Upstox has launched a campaign film encapsulating the theme “Cut the Kit Kit, Get in the Market.” The film takes place in a theatre setting, where an individual expresses interest in mutual fund investing. This query triggers a cacophony of comical “kit kit” responses from others, symbolizing the overwhelming banter and noise prevalent in the market. This noise serves as a metaphor for the confusion caused by the deluge of information available to investors. The plot progresses until the protagonist, initially bewildered by the array of advice, is introduced to the Upstox Mutual Fund interface. This moment marks a turning point, offering the protagonist—and, by extension, the viewer—clarity and simplicity in the investing process. Similarly, the second ad film features a salon situation, and the third film features a waiting area at a hospital.

The company is also planning to launch two more campaign videos over the next few weeks. The films will depict how people often struggle with the right information when it comes to investing, but with Upstox; users can cut to the chase and get the guidance that lets them Invest Right.

Speaking on the launch of the campaign, Kavitha Subramanian, Co-Founder of Upstox, said, “India has traditionally been a nation of savers rather than investors. A significant barrier has been the lack of clear, accessible information, leading to poor investment decisions. Upstox’s mission is to empower every Indian with the right knowledge and tools to invest wisely across all asset classes, avoiding common pitfalls.”

Upstox has partnered with Lowe Lintas for the conceptualization of the campaign. The campaign spotlights Upstox’s robust platform offerings, including:
● Curated Top Funds: A selection of mutual funds in popular categories, balancing returns and risk.
● Goal-Based Investing: Personalised investment solutions tailored to individual life goals.
● Informed Stock Choices: Features like Analyst Ratings and stock smartlists guide users in making confident stock investments.
● Diverse Investment Options: From Mutual Fund Baskets to Gold investments and Fixed Income opportunities, Upstox offers a wide range of investing avenues.
● Simplified Investing with SIPs: Systematic Investment Plans in Stocks, ETFs, and Mutual Funds for disciplined investing.
● Comprehensive Wealth Tracking: The Wealth Tracker feature enables users to consolidate their financial portfolio by synchronizing bank accounts, external stocks, and mutual funds, allowing for a unified view of all savings and investments on a single app.

With its platform, Upstox wants to help users cut through the market noise and make wise investing decisions and aims to transform into a holistic wealth creation platform with everything one needs to save, invest, trade, and build their wealth.

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THOMSON launches an exclusive range of air coolers featuring innovative designs powered by BLDC technology
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THOMSON launches an exclusive range of air coolers featuring innovative designs powered by BLDC technology

Hyderabad, Thursday, 22nd March 2024: European consumer electronics brand THOMSON brings an all-new range of Air Coolers this summer to provide relief from the hot months ahead. Sticking true to its ‘Make in India’ motto the brand is all geared up to start 2024 with a big bang by offering a large range of models. SPPL which is the exclusive brand licensee of THOMSON in India has invested towards the new manufacturing unit in Noida. THOMSON currently has a market share of 10% in air coolers in the online space. The new Cool Pro & Heavy Duty series of Air Coolers will be available on Flipkart from 23rd March, 2024.

COOLERS

SPPL also has patented designs for this new series of air coolers.

Thomson is set to give a tough competition to the home appliances market this summer. The brand offers an all-new range of Air Coolers in the Personal & Desert categories available from 28 to 150 litres.

Packed with world-class features and smart technology the new Thomson Air coolers will offer the following specs –

Personal 28 litres

  • 2600 RPM Powerful Motor
  • 5-fin blade for powerful cooling and air throw
  • Wheel leg set for easy manoeuvrability and portable
  • 25ft Air throw distance
  • Water level indicator
  • Inverter compatible
  • Motorised vertical louvre movement
  • 3D honeycomb cooling media
  • Noiseless
  • Sleek design
  • 4-way air deflection
  • Space efficient
  • Auto Swing & Auto pump

Desert (105, 115, 150 litres)

  • India’s one of the first coolers with BLDC motor
  • Wheel leg set for easy manoeuvrability
  • 4-fin alloy metal blade for powerful cooling and air throw
  • 45ft Air throw distance in 105 litres
  • 50ft Air throw distance in 115 litres
  • 90ft Air throw distance in 150 litres
  • Auto Swing and Auto pump
  • Compatible with most Inverters
  • 3D Honeycomb Media
  • Sleek Design
  • Compact & Space efficient

The Indian manufacturing sector is growing at a high rate and THOMSON plans to capture a large pie of the market. Indian consumers’ rising income, improved standard of living and expectancy to become the world’s third largest energy consumer by 2030 are all attributing and converging marketer’s efforts to up their game.

Elated with the new launch Avneet Singh Marwah, CEO of SPPL, an Exclusive Brand Licensee of THOMSON in India, says “We are delighted to introduce our newest line-up of products to the Indian consumer, promising an exceptional experience in 2024 and beyond. Our commitment remains unwavering as we strive to provide cutting-edge technology crafted right here in India. We extend our heartfelt gratitude to our loyal customers, whose constant support has propelled our brand to unprecedented heights. Thomson’s innovative range of energy-efficient air coolers comes with features such as inbuilt auto swing technology, BLDC motor, and turbo air throw setting a new standard for savvy online shoppers. Embracing the forefront of e-commerce and the D2C market. Thomson has solidified its position as a leader in the smart TV category, consistently ranking among the top three best-selling brands online for over six years.”

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Cusbuzz launches India’s First AI-enabled Customs Duties App to revolutionize the EXIM Industry
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Cusbuzz launches India’s First AI-enabled Customs Duties App to revolutionize the EXIM Industry

India, 21st March 2024: Cusbuzz has launched India’s first AI-enabled customs duties app, which promises to revolutionize the way EXIM businesses, logistics firms, and customs house agents access and leverage customs information. In the dynamic and ever-evolving landscape of international trade, staying up-to-date with customs duties, regulations, and tariffs is paramount for businesses operating in the export-import (EXIM) sector. Navigating the intricate web of customs rules, exemptions, and preferential duties can be a daunting task, often leading to delays, miscalculations, and potential revenue losses.

Developed by Tech-based Business Solutions provider Futec Global, Cusbuzz is a comprehensive, real-time, and mobile-friendly platform that empowers industry players with valuable insights and accurate customs duty calculations at their fingertips. The app is currently available on the web and Android platforms, with an iOS version slated for release next month, ensuring seamless accessibility across various devices and operating systems.

At the core of Cusbuzz’s game-changing capabilities lies its ability to provide real-time access to the latest customs duties, cess, exemption notifications, and IGST rates. This eliminates the need for EXIM professionals to navigate through outdated and cumbersome resources, such as bulky books and infrequently updated websites, which often lead to inefficiencies and uninformed decision-making.

Mr Anil Jain, Head of Marketing at Cusbuzz adds, “By consolidating and presenting this critical information in a user-friendly, mobile-friendly interface, Cusbuzz streamlines processes, enhances operational efficiency, and empowers businesses to make informed trade decisions swiftly. This real-time access to Customs tariff is particularly valuable in the dynamic EXIM environment, where tariffs, regulations, and preferential trade agreements are subject to frequent changes”.

However, Cusbuzz’s true game-changing prowess lies in its AI-based intelligent algorithms, which offer strategic suggestions for minimizing customs duties and optimizing cost savings. This standout feature sets Cusbuzz apart from traditional customs information resources, providing EXIM businesses and logistics players with a powerful competitive edge.

The app’s intuitive design ensures ease of use, while users can set alerts on their specific HSN codes for real-time tracking of changes in the custom duties & introduction of new HSN codes.

Through its advanced capabilities, Cusbuzz analyzes a myriad of factors, including general exemptions, preferential duties, alternate HSN codes (Harmonized System codes used for classifying goods), alternative supplier countries, and even alternate landing ports. By leveraging this comprehensive data analysis, the app provides actionable insights and recommendations that can potentially translate into significant cost savings for businesses.

For instance, Cusbuzz may suggest sourcing goods from a country with preferential trade agreements, leading to lower customs duties. Alternatively, it may recommend exploring alternate HS codes or relevant exemptions, which could result in substantial cost reductions. These strategic suggestions empower EXIM businesses to optimize their supply chains, streamline operations, and enhance their bottom line, ultimately boosting their competitiveness in the global market.

Moreover, Cusbuzz’s user-friendly interface and comprehensive feature set make it an invaluable tool for businesses of all sizes, from small-scale EXIM operators to large-scale logistics firms and customs house agents.

In a rapidly globalizing world, where cross-border trade is paramount for economic growth and prosperity, Cusbuzz emerges as a game-changer, revolutionizing the way businesses access and leverage customs information. By harnessing the power of AI and real-time data, Cusbuzz empowers EXIM professionals to make informed decisions, optimize costs, and stay ahead of the curve in the ever-evolving landscape of international trade regulations.

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Title: CentOS Servers: The Backbone of Enterprise Computing
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Title: CentOS Servers: The Backbone of Enterprise Computing

In the realm of enterprise computing, CentOS servers emerge as a cornerstone, providing a stable, powerful, and free platform based on Red Hat Enterprise Linux (RHEL). With its unparalleled stability and security, CentOS is the server of choice for businesses looking for a robust infrastructure without the overhead costs of licensed operating systems.

CentOS: A Synopsis of Excellence

CentOS, short for Community Enterprise Operating System, mirrors the commitment to reliability and performance expected in enterprise environments. It stands out for its long-term support, extensive software compatibility, and active community, making it a preferred choice for hosting, applications, and databases in demanding operational contexts.

Key Advantages of CentOS Servers

  1. Stability and Reliability: CentOS prioritizes stability, making it ideal for critical applications where consistent performance is crucial. Its compatibility with RHEL ensures that CentOS inherits the rigorous testing and quality assurance of its parent, offering peace of mind for system administrators.
  2. Security: With security being paramount in today’s digital ecosystem, CentOS responds with robust built-in security features. SELinux (Security-Enhanced Linux) integration provides stringent access controls, enhancing the defense against unauthorized access and breaches.
  3. Cost-Effectiveness: CentOS’s open-source nature translates to significant cost savings. Organizations can deploy CentOS cloud servers across multiple servers without worrying about licensing fees, reducing the total cost of ownership.
  4. Community Support: The vibrant CentOS community is a reservoir of knowledge, offering extensive documentation, forums, and mailing lists. This collective wisdom is invaluable for troubleshooting and optimizing server deployments.

CentOS in Action: Diverse Applications

CentOS servers flexibly cater to a wide array of applications, from web hosting to enterprise-grade databases, showcasing their adaptability:

  • Web Hosting: CentOS, with its LAMP stack compatibility (Linux, Apache, MySQL/MariaDB, PHP/Python/Perl), provides a reliable environment for hosting dynamic websites and applications.
  • Database Servers: The operating system’s stability and compatibility with leading database software make it a solid foundation for deploying relational databases like MySQL and PostgreSQL, ensuring data integrity and performance.
  • Enterprise Applications: CentOS is conducive to running enterprise-level applications, providing the necessary performance and stability for ERP and CRM systems, thereby facilitating business operations.
  • Development and Testing: Its compatibility with a wide range of development tools and environments makes CentOS a preferred choice for development and testing, enabling a seamless transition from development to production.

The Future Path of CentOS

With the shift in focus towards CentOS servers Stream, the landscape is evolving. CentOS Stream offers a rolling preview of what’s next in RHEL, providing a unique platform for developers, system administrators, and enthusiasts to contribute to and test cutting-edge features before they are incorporated into RHEL.

Conclusion

CentOS servers stand as a testament to the power of open-source in driving enterprise computing forward. With their unmatched stability, security, and cost-effectiveness, coupled with strong community support, CentOS servers are well-positioned to support the backbone of modern business infrastructure. As CentOS evolves, its commitment to providing a reliable, scalable, and secure platform remains unwavering, ensuring that it continues to be a pivotal player in the server OS domain.

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Snapchat’s Debut Event in Bengaluru Spotlights Snap’s Unique Appeal for Youth to Connect With Friends and Family
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Snapchat’s Debut Event in Bengaluru Spotlights Snap’s Unique Appeal for Youth to Connect With Friends and Family

Today Snap Inc. hosted its debut event in Bengaluru, underscoring the city’s significance as a key growth region and unveiling the platform’s unique appeal to the local youth. During the event, Snap leadership delved into the platform’s growth trajectory, distinctive features, leadership in Augmented Reality (AR), and the compelling reasons why brands are increasingly choosing Snapchat to connect with an exclusive and diverse audience. The attendees also got to experience Augmented Reality try-on booths that offered attendees an opportunity to experience this innovative technology firsthand, providing various try-on experiences, including fashion and beauty.

snapchat

In India, Snapchat boasts of a 200 million strong user base1. A recent YouGov survey found that in Bengaluru, 85% of Snapchatters use the app daily. The study also revealed that 78% of Indians in Bengaluru appreciate Snapchat’s ability to facilitate fun connections with friends and family, while 66% commend its role in relieving the pressure of posting content for likes and shares – reaffirming its status as the go-to platform for genuine interaction among youth nationwide2.

Commenting on the Young India opportunity and Snapchat’s vision for growth in India, Pulkit Trivedi, Managing Director, India, Snap Inc., said, “India is home to 20% of Gen Z worldwide, presenting an unmatched opportunity for brands and businesses to tap into the priorities and technological engagements of this influential demographic. Snapchat offers a unique platform for engaging these young audiences in creative ways, standing out as a vibrant hub for dynamic users who are not readily accessible on other platforms. Our commitment is to deepen our connection with Young India, making Snapchat their go-to platform for authentic self-expression, real connections, and innovative brand interactions.”

At the heart of Snapchat is a vibrant visual experience with a camera-first approach, fostering creativity and connection. This visual foundation has not only deepened its resonance among young users but also underscored its dominance in augmented reality (AR). In Bengaluru, the survey revealed that 82% recognize Snapchat’s excellence in providing the best lenses, with 80% using Snapchat lenses to share greetings or celebrate festivals with their family and friends – signaling the app’s popularity among tech-savvy users in India’s Silicon Valley2. Snapchat is set to revolutionize visual commerce, offering brands a dynamic platform to launch compelling campaigns allowing them to drive brand preference or purchase intent for their product.

Snapchat stands out as a holistic ad platform catering to every advertiser’s goal across the funnel, from acquiring new customers to driving repeat purchases. Beyond direct-response offerings designed for optimal ROAS, platforms AR capabilities offer a unique edge especially appealing to Bengaluru’s Snapchatters who see its potential in transforming online shopping experiences. As per the YouGov survey, 81% of Snapchatters from Bengaluru believe that digitally trying clothes on Snapchat before making an online purchase could significantly reduce the likelihood of returns2. Yet, AR is just one facet of our diverse toolkit that includes video ads and advanced measurement tools, reinforcing Snapchat’s role not merely as an AR platform but as a comprehensive solution for modern advertising challenges.

Snapchat’s commitment to user safety, as demonstrated in its safety-by-design architecture, resonated with the sentiments expressed in the responses from Snapchatters in Bengaluru. According to findings from the YouGov survey, over two-thirds of Snapchatters from Bengaluru confirmed feeling a strong sense of safety and security when sharing stories or images on the app2.

From the beginning, Snapchat was built as an alternative to social media, to communicate with friends and family in the most authentic way and this differentiation has made it a platform for the youth.

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ZOWIE Introduces All-New Gaming Monitor XL2546X with Fast-TN and New DyAc™ 2 Technology
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ZOWIE Introduces All-New Gaming Monitor XL2546X with Fast-TN and New DyAc™ 2 Technology

New Delhi, India, 20th March: ZOWIE is pleased to announce the XL2546X gaming monitor featuring Fast-TN panel and exclusive DyAc™ 2 technology with new dual backlight design for clear motion and precise FPS gaming. The all-new design for the 240Hz XL2546X also provides a higher level of comfortable ergonomic adjustability, and the updated XL Setting to Share enables convenient automatic in-game color mode selection.

Continuing the mission to develop professional esports equipment and enhance the gaming experience for FPS players to perform at their best, ZOWIE pays close attention to gamer feedback. Since the introduction of XL Series monitors in 2010, ZOWIE has continuously upgraded their technology for clearer visuals, improved software control for convenient setting optimization, and enhanced the user experience. The brand has also been the monitor of choice for global esports tournaments such as VCT Ascension 2023 and BLAST.tv Paris Major 2023. ZOWIE’s goal is to deliver features and designs that directly benefits players in competitive gaming, avoiding unnecessarily flashy designs that do not contribute to competitiveness.

Responsiveness is one of the most important characteristics for esports displays. The all-new XL2546X monitors use Fast-TN panel technology, which is well-known for faster response times than IPS panels, to provide clearer and sharper outlines of moving objects. The new XL2546X effectively reduces overshoot which is caused by aggressive liquid crystal overdrive under certain circumstances on conventional panels.

XL2546X also come with new DyAc™ 2 technology, ZOWIE’s dynamic accuracy mechanism for best-in-class motion clarity and superior overall visual experiences. DyAc™ 2 is a significant upgrade to DyAc™/ DyAc+™, now utilizing dual backlights with greater precision control to achieve a higher level of motion blur reduction and ghosting minimization together with softened light output to facilitate eye adaptation.

The XL2546X feature all-new height-adjustable designs with industrial-grade ball bearings, allowing gamers to set the ideal position on the fly, gliding without stuttering or over-adjusting. This helps players complete their setup in the esports arena in the shortest time possible, empowering them to quickly enter a focused state for the competition.

The XL2546X features Auto Game Mode by XL Setting to Share™ software, enabling automatic color mode switching based on screen content to eliminate menu adjustments for optimal gaming experiences.

Commenting on the launch, Mr. Rajeev Singh, Managing Director, BenQ India and South Asia said, “At BenQ, we are dedicated to developing professional grade gaming monitors that empower Esports athletes to reach new heights in their gameplay. The XL2546X combines cutting-edge technology with ergonomic design elements to offer esports enthusiasts an unparalleled gaming experience. We believe the new XL-X series from Zowie will revolutionize the way athletes compete in the esports arena.

Key Features Include:

  • 240Hz Refresh Rate; Fast TN Panel
  •  New DyAc™ 2 Technology
  •  Auto Game Mode by XL Setting to Share™
  •  New height adjustment powered by industrial-grade bearing design
  •  Black eQualizer; Color Vibrance; S Switch; Shielding Hood

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Aster MIMS Kozhikode goes live with Qure.ai’s AI-enabled stroke care solution
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Aster MIMS Kozhikode goes live with Qure.ai’s AI-enabled stroke care solution

Mumbai/Kozhikode, 20 March 2024: Qure.ai, a leading artificial intelligence solution provider for medical imaging, has announced its newest deployment in Aster MIMS Hospital, Kozhikode, to enhance stroke care and diagnosis. This collaboration introduces an innovative AI-powered Hub (Aster MIMS) & Spoke (periphery hospitals) model for timely diagnosis and better care coordination for stroke-suspected patients across its spoke sites.

The key innovation at the heart of this hub and spoke model is Qure.ai’s qER suite of solutions, an AI-enabled head CT solution deployed in conjunction with the Qure App care platform. Qure’s qER is capable of processing CT scans in less than three minutes, and the Qure app plays a crucial role in relaying real-time patient information and radiology images to multi-disciplinary teams at the hub site (Aster MIMS). This is especially crucial during suspected stroke cases, expediting life-saving interventions.

The Hub & Spoke model envisions resource-challenged spoke hospitals connected to a central hub hospital, optimizing healthcare infrastructure utilization and facilitating seamless care coordination. As part of this collaboration, Aster MIMS Calicut, the hub hospital, will be connected with 4 spoke hospitals located on the peripheries of Kozhikode. Aster MIMS anticipates treating an annual influx of approximately 1500 stroke patients across the network, including 600 patients from the connected spoke sites.

Dr. Ashraj V V, Sr. consultant and Director at Aster Institute of Neurosciences, said, “Stroke is a major health concern for every individual irrespective of their age. The AI-powered Hub & Spoke model is a promising technology that ensures timely treatment for stroke patients. Qure.ai’s care coordination app facilitates effective collaboration between healthcare professionals across the Hub & Spoke network and helps in optimizing healthcare infrastructure.”

Dr. Abdurehiman KP, Sr. Consultant and Head of Neurology at Aster MIMS Calicut, said, “I’m very happy to be part of this newest deployment in Aster MIMS Hospital, Kozhikode, that advances stroke care and diagnosis. AI has upgraded many aspects of our lives, and healthcare is one of them. Qure.ai’s AI-enabled head CT solution helps in faster stroke diagnosis and their care coordination app significantly reduces the Turnaround Time (TAT) for interventions through real-time case notifications and alerts across the Hub & Spoke network.”

This initiative promises to revolutionize stroke care in resource-constrained settings by leveraging advanced medical imaging technology, enhancing the speed and accuracy of diagnosis, and facilitating effective collaboration between healthcare professionals across the Hub & Spoke network.

Highlighting the significance of the partnership, Prashant Warier, CEO & Co-Founder of Qure.ai, said, “Deploying our solutions at a super-speciality hospital like Aster MIMS, Kozhikode, is a stepping stone to making advanced healthcare accessible for some of India’s most remote locations. This model of deployment is a testament to AI’s potential for bridging the healthcare gap in India. This is a significant step towards battling the stroke care burden in India and a step closer to our vision of making healthcare accessible and affordable to everyone.”

qER, an advanced deep-learning software, screens head CT scans to identify intracranial haemorrhages and infarcts for prioritized clinical review, providing anatomical location identification and quantification, and ASPECTS scoring for stroke severity. qER also facilitates the identification of Large Vessel Occlusion on CT Angiography, aiding patient selection for Mechanical Thrombectomy, which would otherwise be delayed or missed. It offers a priority flag for critical cases, an overlay highlighting abnormal findings, and detailed reports quantifying abnormalities. qER is FDA, CE MDR cleared, with approval from multiple national regulators. The Qure App facilitates critical care coordination with timely alerts.

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NMIMS SAST Hosts Workshop on Good Agricultural Practices for Papaya Farmers
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NMIMS SAST Hosts Workshop on Good Agricultural Practices for Papaya Farmers

20th March 2024: The NMIMS School of Agricultural Sciences and Technology (SAST), Department of Agriculture, Government of Maharashtra, and Jai Swaminarayan Banana Farmers’ Producers Company, Tardi, jointly organized a ‘Farmer-Scientist-Industry Workshop on Good Agricultural Practices for Papaya Cultivation’ on 18th March 2024 at Agricultural College Farm, Tardi, Shirpur, Dhule district.

In Shirpur taluka, farmers grow papaya in about 12000 to 15000 acres annually. As the papaya planting season is going to commence soon, the workshop covered all aspects of papaya cultivation, from selection of the right variety, crop health management, and healthy fruit production for realizing higher productivity of quality fruits and also meeting export market demands. More than 300 farmers from Shirpur, Dhule, and Nandurbar areas attended the event.

Mr. K.M. Tadavi, The Senior District Agricultural Officer, of Dhule district, was the Chief Guest of the event while Dr. Suseelendra Desai, Dean, of SAST, presided over the event. In his address, Mr Tadavi explained to the farmers about various government schemes for the benefit of papaya farmers. In his presidential address, Dr. Desai highlighted the need to identify the problems of the farmers so that the right research is done by scientists leading to developing products useful for farmers. He also highlighted the vision of Shri Amrishbhai Patel for enhanced livelihoods of the farming community and high-quality agricultural education to the students. Dr. Udyansree Prakash Kulkarni, with more than 50 years of agro-industry experience has provided support to draw experts from different parts of the country. Expert lectures were delivered by Mr. Tanaji Naikanwate, Mr. Sanjay Biradar, Mr. Anil Chitnis, Mr. Yashdipsingh Girase, and Mr. Vasant Kumar as they deliberated on balanced nutrient application, use of biologicals, critical stages of water management, pest and disease management including viruses and care to be taken to produce export-quality fruits. A handbook on Papaya Good Agricultural Practices was released.

The farmers brought their irrigation water quality samples which were tested by the students of B.Sc. (Hons.) Agriculture under the faculty guidance. An exhibition of various products was also organized during the workshop for the benefit of the farmers in which more than 10 companies participated.

Mr. Padmakar Patil, President, of Jai Swaminarayan Banana FPC, extended full support in organizing the event while Mr. Ganesh Nazrikar helped in organizing the event. The event was coordinated by faculty and students of the School of Agricultural Sciences and Technology. Many farmers felt that the workshop was very useful and expressed their satisfaction.

The meeting was organized with extensive support from the University administration and MPTP- Shirpur Campus.
Speaking about the unique workshop, Dr. Suseelendra Desai said, “With evolving challenges in agriculture, it has become important to bridge the gap in knowledge transfer systems to benefit needy farmers by identifying and understanding the needs of our farming community, we can develop cost-effective and innovative solutions that enhance farm profitability and ensure sustainable livelihoods. Looking at the success of the event, we are enthused to organize many more such events for focused crop and dairy farmers of banana, cotton millet, etc. In our endeavor to train agricultural graduates, we involve them actively in such outreach activities so that they hone their skills for effective and efficient engagement of the stakeholders. Our collaboration with farmers and industry partners reflects our commitment to high-quality agricultural education and meaningful contributions to the agricultural sector.”

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