Gunupur Rural residents are increasingly adopting urban lifestyles, with many preferring online shopping over traditional markets. This shift has directly affected rural weekly markets, as fewer people are visiting them, leading even large traders to reduce their participation.
In the Gunupur subdivision, businesses at weekly markets have declined by 50% over the past five years, according to traders. Gradually, the slowdown in commerce is becoming evident. Earlier, people relied on these markets for livestock trading (cows, buffaloes, goats) and essential household purchases, especially during weddings and religious ceremonies. These markets offered items that were unavailable in urban stores, making them a vital part of rural life.
However, the demand for these markets is shrinking due to urban influence. Some weekly markets have shut down, while those still operating are struggling. Among the major markets in Gunupur, Muniguda, Chatikana, Bhaleri, Dukum, and Kenduguda are still active. However, markets in Munikhal, Dahikhal, and Padmapur have closed due to declining business.
Currently, Muniguda and Chatikana markets remain the most active. Previously, these weekly markets saw transactions worth around ₹50 lakh per day, especially during festivals like Christmas, Nuakhai, and Pongal. However, the rise of e-commerce has reduced footfall, as people now prefer to order goods online from home.
The impact on revenue has been significant. The Controlled Market Committee of Gunupur, which oversees these markets, reported a revenue collection of ₹39.52 lakh in 2018-19. This dropped drastically to ₹14.63 lakh in 2019-20 due to the COVID-19 pandemic. Though revenue rebounded to ₹19.44 lakh in 2020-21 and ₹30.03 lakh in 2021-22, it again fell to ₹21.72 lakh in 2022-23. Over the past five years, market revenue has declined by 50%, reflecting the downturn in business.
Traders are struggling to sustain their businesses, and the situation has directly impacted their livelihoods. Dalapati Karji, Secretary of the Controlled Market Committee, stated that discussions with the government will be held to explore ways to revitalize rural markets and support traders.
