Tanishq and De Beers Forge Strategic Collaboration to Boost India’s Natural Diamond Jewellery Market

De Beers Group, the world’s leading diamond company, and Tanishq, India’s largest jewellery retail brand from the Tata group, today announced a long-term strategic collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market. With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand…