Mumbai, May 10th, 2025: Pepperfry, India’s leading e-commerce furniture and home decor company, has rolled out its latest campaign ‘Trying to Get It Right’ on the occasion of Mother’s Day. This Mother’s Day, Pepperfry celebrates the chaos behind every well-meaning plan to make Mom feel special.
The campaign spotlights a familiar scene in Indian households: kids and Dad trying (and sort of succeeding) to make Mother’s Day perfect. With a blend of humour and heart, the film follows a young boy as he confidently lays out “the plan” for the day—breakfast in bed (served with care on a stylish Pepperfry breakfast table), a strict no-mess afternoon, and a veggie-loaded dinner with zero drama. Between his little sister’s excitement and Dad’s forgetful tendencies, it’s a warm portrayal of the lovable imperfection in every family’s effort.
The ad subtly weaves in Pepperfry’s products—from elegant crockery to plush silk pillow covers—highlighting how thoughtful home pieces can elevate small moments into meaningful gestures. More than a gifting campaign, Pepperfry’s Mother’s Day story captures the relatable chaos, funny hiccups, and genuine love that make such days truly memorable. It’s not about getting it perfect—it’s about showing you care, beautifully.