7th March 2023, New Delhi, India: Adding to its vast digiverse of creativity & innovation, DLF Malls introduced a new approach to engage with and entertain its patrons by launching, Beyond The Brand, an interactive video web-series with Ms. Pushpa Bector, Executive Director, DLF Retail, as the host. The first season went on Friday, 3rd March, packaged as a four-part series, with episodes all set to release fortnightly with a focus on Curated Indian Brands.
Aimed at disrupting the digital space, ‘DLF Malls Beyond The Brand’ is focused on bringing unique and inspirational brand journeys and the people behind them, to the forefront. With this, the concept will also engage with them on softer nuances about bumps on the road, behind the scenes, lesser-known facts and much more!
Appending below the teaser links:
1) DLF Malls Beyond The Brand Concept Teaser: https://www.youtube.com/watch?v=Ecy2NStl5FU
2) DLF Malls Beyond The Brand Season 1 Curated Indian Brands Teaser: https://www.youtube.com/watch?v=aav0jDbJVPk
Stay tuned for more!
Speaking about DLF Malls’ digiverse, Ms. Pushpa Bector, Executive Director, DLF Retail, said, “DLF Malls caters to an audience that has always supported our efforts and attempts to explore, adapt to, and adopt newer concepts as we push the envelope for creativity. Our customer-centric approach helps in being vanguards of innovation, enabling us to surpass previously set benchmarks and provide unique offerings to our patrons. With ‘DLF Malls Beyond The Brand’, we are delighted to give our patrons a sneak peek behind the curtains of what goes on in the world of retail, and also, a fresh take that enlightens you with fun insights on retail! The idea is to provide a glimpse of what goes into building a loved brand, along with a take on the fun side throughout this journey.”
The format of the series brings together elements of business and entertainment for the intrigued audiences that will be pre-recorded and streamed on DLF Malls’ digital platforms, primarily on their YouTube channel. The core objective is to showcase thought-leadership vis-à-vis anecdotes and some learnings from the guest’s journey with the brand, reinforce brand affinity and forge a connection with industry peers and customers on the digital media.
The first season of this web series features some of the most prestigious names including industry stalwarts, such as – Shantanu & Nikhil Mehra (Co-Founders, Shantnu & Nikhil), Laksheeta Govil (Founder & CEO, Fizzy Goblet), Raul Rai (Co-Founder, Nicobar), and Harsh Modi (Chief Executive Officer, Mulmul).
Commenting about their association with DLF Malls Beyond The Brand, Shantanu & Nikhil Mehra, Co-Founders, Shantanu & Nikhil, said “Beyond The Brand, like the name suggests is a great initiative which encourages an open conversation about the journey of creators and their brand, without any layers. It gives us the platform to candidly talk about our purpose, vision and intent directly with the audience, as if we are in a conversation with them”.
Raul Rai, Co-Founder, Nicobar, also commented on his appearance on the series and said “My perception of the ‘best’ brands is that they express core values of the founding team. These values shape the consumer experience and in-house culture, and so knowing the motives and the backstory of the founding team is the best way to understand the brand. That’s what Pushpa did really well! The setup was candid and she deliberately spent time discussing my values and my perspectives — in that sense it really went – Beyond The Brand”.
Laksheeta Govil, Founder & Chief Executive Officer, Fizzy Goblet, also commented on her experience on the series and said “If it takes a village to raise a child, then it takes an army to raise a brand! I’m thankful every day for my Fizzy Army and I hope that through this show you get a glimpse at what it takes to build our brand! It was a delight to interact with Pushpa Ma’am who with her insightful questions managed to extract so many memories and stories.”
Harsh Modi, Chief Executive Officer, Mulmul, also commented on his participation and said, “I am very thankful for this opportunity to be a part of “DLF Malls Beyond The Brand”. We as brand owners can learn so much from each other’s journey. Every business goes through a similar life cycle yet is unique in its own way, has a story to tell and lessons to learn. I wish through this initiative we are able to do both. Big thank you to Ms. Bector!”
About DLF Malls
DLF has always been a frontrunner of the retail revolution in the country. The company’s multi-faceted retail addresses comprise shopping centres, premium malls which have been delighting visitors with versatility, variety, and premium quality. DLF’s unmatched presence in the real estate business has reiterated its position as the market leader in the Indian retail real estate industry boasting of high retail trading density and occupancy rates. DLF manages a unique retail portfolio by the seamless integration of design, construction, leasing, operations, asset management and strategic marketing. DLF’s project teams collaborate with world-class architectural firms to create unique spaces.
DLF Malls, comprises 6 premium properties and 2 luxury properties across Delhi-NCR and Chandigarh. The premium portfolio includes DLF Mall of India – India’s first & largest mall that has delectable dining options, energizing entertainment arenas and home to 400 brands and 65 kiosks, making it a delightful, holistic experience for all; DLF Promenade – The fashion-forward mall of Delhi-NCR catering to thousands of discerning shoppers with a unique mix of leading international and Indian fashion, entertainment and dining options; DLF Avenue, Saket, is the latest landmark with great shopping and cultural happenings, coupled with a one-of-its-kind curated F&B hub known as COMMONS; and DLF CyberHub is the ultimate Social Hangout & epicenter of more than 75 food, retail & entertainment brands in India, along with a jam-packed calendar of events throughout the year.
DLF’s Luxury Retail portfolio includes its two premier destinations, DLF Emporio – The first and finest luxury destination in the country designed as a name synonymous with luxury offering a unique shopping experience where the accent is on exclusivity, space and aesthetics, where Indian fashion designers and International Luxury Brands are showcased under one elegant roof; and the award-winning “The Chanakya” – India’s most uniquely curated luxury destination providing discerning luxury-enthusiasts options across international and homegrown brands offering fashion, lifestyle, gourmet dining and entertainment.
Introducing retail in office spaces, Horizon Plaza, DLF5, is a world of finest cuisines, retail therapy & unmatched ambience with a host of F&B outlets & lifestyle retail stores.
DLF City Centre, Chandigarh, is a culturally vibrant mall that caters to the consumers of the Tri-City – Chandigarh, Panchkula & Mohali.
In addition to this, DLF Malls also announced 6 new properties as part of their robust expansion plans, including 3 premium neighborhood plazas, namely – DLF Summit Plaza in DLF 5, Gurugram; DLF Midtown Plaza in Moti Nagar, Delhi; and Galleria 91 in Sector 91, Gurugram. Furthermore, 2 new office retail spaces were also introduced in the form of The Hub in Chennai and DLF Cyber Park in Gurugram. DLF will also be entering the Goa market with DLF Avenue, Goa; a 0.3 million square feet premium offering at one of the most prime localities in the city.