Bengaluru, April 24, 2023: Myntra has onboarded NEXT, one of the most popular British fashion & lifestyle brands for the past 30 years, further enhancing the platform’s trendy and expansive catalogue of leading international fashion brands. NEXT will be offering 500+ SKUs of high-end fashion from the men’s and women’s casual wear segment.
Founded in 1981, NEXT is globally acclaimed for its mastery over classic contemporary styles in tandem with its outstanding design, unmatched quality, and signature shades and patterns. . With over 650 stores spread across the globe, NEXT has scaled to be Europe’s biggest fashion retailer. Additionally, NEXT is also at the forefront of home-shopping as well, leading the category with classic fashion staples for decades. Flowy dresses, casual T-shirts, linen shirts, formal wear, accessories and shoes for both men and women make for a large part of NEXT’s collection on Myntra. The brand will cater to a metro-urban audience, at an attractive ASP of ₹2200
Speaking on bolstering Myntra’s international brands portfolio, Jayanti Ganguly, Business Head – International Brands, Myntra, said, “ The international brands portfolio on Myntra has been scaling rapidly with an uptick in demand for high-quality and classic wardrobe staples. NEXT’s unique, effortless and stylish collections are a perfect fit for our platform’s large base of diverse and discerning fashion-forward customers. We are excited to join forces with NEXT, one of the UK’s legacy fashion brands and enable their pursuit in augmenting their reach in India.”
As a part of its marketing initiatives for the launch of the brand on Myntra, NEXT will have extended on app and social media visibility on the Myntra app and its social handles. NEXT will additionally also have a dedicated Online Brand Store (OBS) helping shoppers discover the brand’s fabulous offerings with greater convenience.