Pune: Soch, India’s most loved evening and occasion wear brand, proudly introduces its 6th store in Pune, conveniently located at Phoenix Mall. The store spread across 1315 sqft area, exemplifies Soch’s dedication to offer discerning fashion enthusiasts in Pune an exquisite selection of celebrated Indian ethnic wear.
The Phoenix Mall store marks the brand’s dedication to provide the best of Indian ethnic wear to the city. This new addition to Soch’s network will undoubtedly be a hotspot for fashion enthusiasts seeking the latest trends in Indian ethnic wear.
Commenting on the opening of the new store, Vinay Chatlani, CEO and Co-founder, Soch Apparels Pvt Ltd, said, “Every new store we open is a testament to our passion for redefining Indian ethnic wear. The Phoenix Mall store is a reflection of our dedication to providing fashion enthusiasts in Pune with a diverse range of choices that resonate with their tastes. We are excited to deepen our reach in Pune, a city known for its love for diverse culture and style”.
As Soch expands its market presence nationwide, the brand remains steadfast in its commitment to enter Tier 2 and 3 markets, while concurrently reinforcing its position in existing markets. With a formidable foothold in the South and West regions of India, Soch is now focused on attaining accelerated growth in the North and East.
Throughout its remarkable 18-year journey, Soch has adeptly established its brand across the country. Presently, Soch operates a network of over 160 exclusive stores spanning 60+ cities, rendering its offerings accessible to a diverse and expansive customer base. Furthermore, the brand has diligently fortified its online footprint, granting customers the utmost convenience of shopping at their fingertips through its website, soch.com. In addition to its standalone stores and online channels, Soch also engages in retail through shop-in-shop formats at select Reliance Centro stores, as well as prominent marketplaces such as Amazon, Myntra, and Ajio.