New Delhi / Mumbai, May 02: As rising customer acquisition costs and AI-led shifts in discovery continue to challenge traditional marketing models, a group of industry veterans has come together to launch Wibe Algo, a company focused on designing unified growth systems for businesses.
Founded by Rajasree Chatterjee, a seasoned brand and growth strategist with over two decades of experience working with leading agencies, where she has led and managed global brands such as ITC, Hershey’s, Dream11, Philips, Tata, and ICICI, among others, and Saptak Banerjee, brings over 12 years of experience in growth strategy and technology-led business building, with expertise across market expansion, product development, and revenue management. He has held roles across organisations such as Dun & Bradstreet, AFS, and SCL, and has worked with brands including HCL Infosystems, Ethio Telecom, Ooredoo Group, and NCR Corporation.
Despite increasing investments in marketing, many businesses continue to struggle to link activity with revenue, as growth remains fragmented across channels, tools, and teams. Wibe Algo’s approach is centred on what it calls growth architecture, a systems-led model that replaces fragmented execution with unified design, integrating strategy, technology, intelligence, and execution into a single framework.
This approach is underpinned by an AI-first intelligence layer designed to decode how modern discovery works across fragmented platforms, enabling businesses to move from guesswork to informed, system-led growth and convert visibility into measurable outcomes.
“We are seeing a clear shift in how growth needs to be approached,” said Rajasree Chatterjee, CEO & Co-Founder, Wibe Algo. “The focus is moving from running campaigns to building systems that are structured, measurable, and directly aligned to revenue. That requires a fundamentally different way of thinking about marketing, technology, and execution.”
Co-founder & Chief Operating Officer, Saptak Banerjee added, “The challenge today is not access to tools or platforms, but the lack of integration. Businesses are optimising parts of the journey, but not the system as a whole. Our focus is on designing growth systems that are scalable, adaptive, and capable of delivering predictable outcomes.”
The company’s leadership team brings together cross-functional expertise across strategy, creative, media, and performance:
Manoj Motiani, Chief Creative Officer & Partner at Wibe Algo, and former Creative Director at Ogilvy, with over 27 years of experience across brands such as Cadbury, Castrol, and ICICI Bank. “Creativity today has to do more than communicate, it has to contribute to business outcomes. The role of ideas is evolving, and that shift needs to be reflected in how brands build and scale,” he said.
Rajeev Sharma, Chief Strategy & Growth Officer at Wibe Algo, with over three decades of experience across JWT, Ogilvy, and TBWA, including serving as India P&L Head for JWT Digital. “We are entering a phase where growth will be defined by how effectively businesses can connect data, decision-making, and storytelling. That requires a more integrated and disciplined approach to strategy,” he said.
Sanchit Deshmukh, Director Performance Marketing & Media at Wibe Algo, added, “Efficiency is becoming central to growth, whether it is customer acquisition cost, retention, or user quality. These outcomes can only be achieved when systems are connected end-to-end.”
Wibe Algo has already demonstrated early execution across sectors including health and wellness, fintech, and emerging technology categories, working with clients in areas such as cybersecurity and biohacking. The team has supported multi-market campaigns across India, the US, GCC, and Singapore, delivering measurable improvements in acquisition efficiency, conversion outcomes, and customer acquisition costs, achieving up to 10X growth in select campaign metrics through integrated, system-led interventions.
As businesses navigate increasing complexity in consumer behaviour and media fragmentation, Wibe Algo is positioning itself as a partner focused on clarity, integration, and revenue accountability.
“The next phase of growth will not come from doing more,” Chatterjee added. “It will come from building better systems.”
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