Mumbai, April 21: Infidigit, a leading AI-driven digital growth partner, has announced the appointment of Rettwij Hastu as Senior Vice President – Revenue Growth, marking a strategic step in its transition from a traditional SEO agency to a revenue-focused growth partner in the AI-driven discovery era.
The appointment reinforces Infidigit’s focus on building scalable, outcome-driven growth systems that connect marketing investments directly to measurable business revenue.
Driving Revenue-Centric Growth Strategy
In his new role, Rettwij Hastu will lead the company’s revenue growth function with a mandate to develop a predictable commercial engine aligned with business outcomes.
His key responsibilities will include:
- Driving pipeline growth and revenue acceleration
- Strengthening new business development and strategic partnerships
- Expanding Infidigit’s presence across Southeast Asia, including Singapore, Malaysia, and Indonesia
- Aligning marketing, sales, and partnerships to measurable revenue impact
With over 15 years of experience across marketing and business leadership roles, Rettwij has previously held key positions at HARBOR365, RHAD, EMotorad, and WATConsult, where he helped scale marketing into a revenue-generating function across global markets.
Leadership Perspective
Speaking on the appointment, Kaushal Thakkar, CEO of Infidigit, said:
“Marketing today is no longer just about visibility; it must be accountable for revenue. As AI reshapes how customers discover brands, businesses need systems that connect discovery to measurable outcomes. Rettwij brings strong commercial expertise that strengthens our evolution into a true revenue growth partner.”
Perspective from the New SVP
Commenting on his appointment, Rettwij Hastu, SVP – Revenue Growth, Infidigit, said:
“As discovery becomes increasingly AI-driven across search engines and digital ecosystems, brands must rethink growth. I am excited to help build a scalable revenue engine that delivers measurable business impact in this evolving landscape.”
Focus on AI-Driven Discovery Transformation
Infidigit’s growth strategy is centered around helping brands adapt to evolving digital discovery models, including:
- AI-generated search responses and recommendations
- Zero-click search experiences
- Product-led and ecosystem-based discovery journeys
This shift is driving the rise of Generative Engine Optimization (GEO)—a new discipline focused on improving brand visibility within AI-powered platforms.
Strengthening AI-Led Growth Capabilities
With this appointment, Infidigit strengthens its position as a revenue-first digital growth partner, enabling brands to convert AI visibility into tangible business outcomes in an increasingly AI-native search environment.
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