The film aims to forge a strong emotional connection with first-time investors, emphasizing that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it.
“We, as a society, believe that starting something early is very important and a prerequisite for success. It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India.