January 22, 2025: Centerfruit, from the house of Perfetti Van Melle, is making waves with its iconic campaign that glorifies taste with an entertaining execution and memorable tagline “Kaisi Jeebh Laplapayee”. Breaking new ground in communication, the campaign focuses on the brand’s core promise – an irresistible taste of fruity flavor that leaves consumers craving […]
The post Centerfruit Goes All-in On Taste With Its New Campaign – Kaisi Jeebh Laplapayee first appeared on Business News Week.