As it collaborates with an international franchise solutions company, Invision Brands, to enter the Indian market
New Delhi, March 3, 2023: Business Kids, a program for young entrepreneurs in which kids learn to build company ideas and skills via play, seeks to aggressively enter the Indian market through franchising. It currently has 500+ franchises, 100,000+ students, 109 centers, and a presence in 21 countries. It has partnered with Invision Brands, the leading provider of franchising solutions in Asia. Importantly, the company plans to open more than 500 locations in 20–25 significant Tier 1 and Tier 2 cities nationwide over the next five years.
Business Kids is a pioneer of business education specifically designed for children. Through games, group experiences, and other age-appropriate activities, it provides kids with a solid business foundation. Through gamification strategies, it introduces children to the business world. It shapes children into entrepreneurs by teaching them leadership, self-confidence, self-esteem, creativity, invention, sales, marketing, administration, finances, ethics, and values.
Any entrepreneur’s success depends on their level of financial literacy. On this front, BusinessKids gives children the confidence to run sensible businesses and make financial plans for the future.
Additionally, as children build their businesses, they are also honing the leadership qualities necessary to be confident and successful. An essential component for aspiring businesses is social responsibility. Children are thus taught that enterprises are not just a source of income. Businesses are a chance to give back to society and deserving causes when they are created with ethics and principles in mind.
BusinessKids is committed to supporting franchisees at every important step from center setup to staff selection and training, even curriculum and program training and operational manuals. The brand has also devised crucial programs like the Train-the-Trainer Program, etc. It closely monitors advertising and promotion activities and provides consistent marketing support. BusinessKids also assists franchisee owners with student enrollment and center audits and issues important advisories from time to time.
Giving insights on the market and franchise opportunities that Business Kids aim to offer to the Indian market, Ms. Rimjhim Mukherjee, CEO, Invision Brandss, said, ” As modern as they may seem on social media, Indians as parents aren’t too keen on experimenting. Academic curricula at schools are pretty extensive; parents may not want to burden kids with more curriculums. It took sports, mainly cricket, to become an acceptable part of the school ECA. We wish to transfer our conviction in preparing young minds early on for the professional world through our daily discussions, webinars, social media communications, etc. We understand that the world is looking to India for solutions, and we will make them future-ready. This is why India is an important market for us to tap, and Invision Brands will therefore help us in our endeavor.”
She adds, ” BusinessKids is looking at franchisees to team up with it and take the entrepreneurial spirit everywhere and make the public realize that kids’ entrepreneurship is a reality. We will therefore help assist BusinessKids in gaining exposure in the booming Indian market through franchising with the support of Invision Brands’ franchise domain expertise.
Invision Brands is promoted by Franchise Guru, Mr. Gaurav Marya. Invision Brands plays a crucial role in working with various global corporations to enter and expand in India and other topographies favourably and profitably. Invision Brands is a devoted strategist, growth enabler, and implementation adviser to its clients.
