FUJIFILM India launches its new brand film showcasing a true story of courage and technology in remote healthcare
New Delhi, November 13 2025: FUJIFILM India, a diversified conglomerate whose focus stretches from imaging to healthcare, electronics and business innovation, has launched its latest brand film “Healthcare Technology that Transcends” under its ongoing “Stories of MORE SMILES” series in India. Set against the breathtaking backdrop of Spiti Valley in Himachal Pradesh, the film captures how care, courage, and innovation come together to bring quality healthcare and genuine smiles to the one of the highest and farthest regions of the country.
Conceptualized by FUJIFILM India’s Corporate Communications and CSR team, with CTA Communications as the creative agency, the film was directed by Kshiteej Dua and produced by BAD Studio Productions LLP. Shot over three days at Key Monastery and Langza Village, the film unfolds through the eyes of Rohini, a healthcare worker who along with her team, travels through snow-capped mountains and winding passes to take quality medical care to people living miles away from the nearest health centre.
At the heart of the story is the Apollo Telemedicine Networking Foundation team, the real heroes behind the mobile healthcare camps in Spiti Valley. Through these camps which were a part of the “Care on Wheels” sustainability activity of FUJIFILM India, the team has reached over 15,000 people in Himachal Pradesh, and continues to travel every single day, offering essential screenings and blood chemistry tests. Their warmth and dedication echo through every frame, in the smiles they bring, the relief they provide, and the hope they ignite.
Expressing his thoughts on the film, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving our world more smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our belief that innovation in technology can be a bridge of hope and as a leading healthcare company we want to ensure that we put our technology to best use for the society”
Mr. Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR, FUJIFILM India, added, “The brand film is an ode to the resilience of our healthcare technology as well as the staff of Apollo Telemedicine Networking Foundation who were delivering the service. The film was conceptualized after the launch of “Care on Wheels” CSR activity of ours which was supposed to serve Mandi and adjoining districts that needed help and care. My extensive travel made me realize that the work that our product and the healthcare workers were doing should be transformed into a beautiful film because these are real examples which can give new inspiration to people in the healthcare community and explore our technology. The shoot was done where air was thin, and temperatures were sub-zero on all the three days but the team of CTA Communications & Bad Studios were equally excited to support the noble cause with the storytelling.”
Shot on FUJIFILM Fujinon Premista Cine Lenses, “Healthcare Technology that Transcends” is a cinematic effort, capturing how innovation and human intent come together to take healthcare beyond barriers. The film is not only a tribute to the tireless efforts of healthcare professionals serving remote regions but also a reminder of what defines the brand’s journey and purpose, with impact.
Staying true to its group purpose of ‘Giving our world more smiles,’ the brand continues to combine technology with empathy to make healthcare accessible for all. Through initiatives like these, the company reaffirms its belief that even in the most distant corners, every act of care can inspire change and bring the promise of better health closer to everyone.
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