By:- Mr. Vikas Bhasin, Managing Director, Saya Group
Artificial Intelligence is making a significant impact across industries, and the real estate sector is no exception. From the design and planning stage to construction, sales, customer relationship management, and even post-occupancy services, AI is transforming the way projects are conceptualised and executed.
One of the most important areas where AI is adding value is in the design phase of real estate projects—whether residential or commercial. Earlier, project planning and modifications were time-consuming and often led to delays and cost escalations. Today, AI-powered tools enable faster design iterations, precise planning, predictive analysis, and real-time visualization. Developers can now simulate layouts, assess structural efficiencies, optimise space utilisation, and virtually visualise the finished product long before construction begins. This not only reduces errors but also improves decision-making and cost control.
AI is also significantly strengthening sales and marketing functions. Through data analytics, targeted digital campaigns, virtual walkthroughs, and AI-driven customer insights, developers can better understand buyer preferences and tailor their offerings accordingly. Prospective homebuyers and investors get a clearer, more immersive understanding of what they are purchasing, which enhances transparency and builds confidence.
Beyond project launch and sales, AI continues to play a crucial role in customer engagement. Chatbots, automated service platforms, predictive maintenance tools, and smart building systems improve communication, responsiveness, and overall customer experience—even after possession and during occupancy.
Overall, AI has become integrated into every stage of the real estate lifecycle. As technology continues to evolve, it is expected to further enhance efficiency, transparency, sustainability, and long-term value creation in the sector.
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