Nykaa makes its OTT debut with ‘Nykaa Wali Shaadi’ in partnership with Jio Cinema and Tiger Telly

Produced by Tiger Telly – Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats, Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.…

Nykaa Signs Rasha Thadani as Brand Ambassador

Mumbai, 20 January, 2025: Nykaa, India’s leading beauty and lifestyle destination, is proud to announce Rasha Thadani as the new face of Nykaa Cosmetics, one of the country’s leading color cosmetics brands. As she makes her much-anticipated Bollywood debut in Azaad, Rasha embodies the vibrant, trend-forward ethos of Nykaa Cosmetics. Rasha’s youthful elegance, contemporary charm and genuine authenticity allow her to connect with the pulse…

BEAUTY&YOU India 2024 Finalists Celebrated in Style by Estée Lauder and Nykaa

The twelve finalists represented a cross-section of the Indian beauty industry’s most promising new talent October 9th, 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”), and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer, NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the…