Stalwarts to Explore How Marketing is Embracing Technology to Shape the Landscape
Praveen technology
Stalwarts to Explore How Marketing is Embracing Technology to Shape the Landscape

Mumbai, November 18, 2023: The Marketing Conclave (Marcon), one of India’s largest marketing conferences, organized annually by the Internet and Mobile Association of India (IAMAI), is all set to return with its 19th edition on November 22, 2023, at the Taj Lands End in Mumbai. This year Marcon will explore, through a plethora of sessions, the dynamic relationship between marketing and technology. The conference is being co-powered by Whistle Feed.

 This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging in discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertising and marketing professionals, assisting them in aligning their goals with the ever-evolving and technology-driven landscape of marketing.

Marcon 2023 has a lineup of distinguished speakers, who will discuss and deliberate on the Marcon theme. Shri Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting, Government of India, will be the Guest of Honour at the conference. He will deliver a keynote address on ‘Empowering Digital Advertising and Marketing: Regulatory Insights and Industry Collaboration for Sustainable Growth’.

 Among other speakers at Marcon, 2023 will be industry captains from renowned companies such as Amazon Pay, Mondelez, Adobe, Physics Wallah, DBS India, Inshorts, Airtel Payments Bank, Tata Cliq, PhonePe, Federal Bank, and Hotstar. These key speakers, representing diverse sectors, will share their expertise and insights, contributing to the rich discussions on the latest marketing trends and the evolving landscape of technology in the field. Attendees can look forward to gaining valuable perspectives from these accomplished professionals at the event.

 Marcon 2023 is being supported by key industry players, including Route Mobile, Rocketship Films (A Jagran New Media Initiative), Haptik, Indus App Store, True Balance, Hexawebony, and ValueFirst, among others.

 Also, part of this conference is an award ceremony – Digital Native Brand Awards, which celebrates and honors businesses and brands that have harnessed the power of digital technology, epitomized the spirit of digital entrepreneurship, and leveraged technology as a core driver of their success.

Transformative Women Entrepreneurs Shaping India’s Startup Landscape
Praveen business
Transformative Women Entrepreneurs Shaping India’s Startup Landscape

As we celebrate Women’s Entrepreneurship Day, it’s crucial to recognize and applaud the indomitable spirit of women who are not just breaking glass ceilings but reshaping entire industries with their vision, tenacity, and innovation. From the thriving landscapes of wellness and agriculture to the dynamic realms of blogging and sustainable development, these women are making waves and inspiring change. Let’s delve into the incredible journeys of Shreedha Singh, Dhanashree Mandhani, Richa Sharma, and Pihu Jain, who exemplify the limitless possibilities for women in India’s entrepreneurial space.

Shreedha Singh, Co-founder, T.A.C – The Ayurveda Co.: Originating from the village of Karanda near Varanasi, Shreedha Singh’s journey—from earning ₹80 per day at McDonald’s at 14 to becoming an angel investor on Mukesh Ambani’s ‘Indian Angels’—is truly inspirational. Shreedha, the vibrant force behind T.A.C. – The Ayurveda Company and Khadi Essentials, is taking the wellness industry by storm. As a seasoned entrepreneur and a passionate proponent of holistic well-being, she is dedicated to bringing the benefits of the ancient science of Ayurveda to a broader audience. Shreedha’s success story encapsulates the limitless possibilities for women in India’s entrepreneurial space.

Dhanashree Mandhani, Founder & CEO, Salam Kisan: Dhanashree Mandhani is a 21 y/o entrepreneur who has rapidly emerged as a driving force in the Ag-tech industry. With a degree in Finance and Marketing from the esteemed Gies College of Business at UIUC, Dhanashree possesses a solid foundation in business strategy and entrepreneurship. At just 19 years old, Dhanashree founded PRYM Solutions in 2021, where she currently serves as the Founder and CEO of Salam Kisan, an end-to-end Ag-tech platform for farmers. Salam Kisan has garnered attention for its innovative approach to addressing critical challenges faced by farmers. Through the platform, farmers gain access to real-time information, gain market linkage, and optimize their farming practices with precision agriculture, ultimately increasing their productivity and profitability.

Richa Sharma CEO and Co-Founder at happinetz: Growing up in Lucknow, Richa was exposed to a rich culture of literature and writing which was further accelerated by her early adoption of the internet in the city. This led her towards a life of blogging and social media, helping her become one of the most popular bloggers in the country. Wanting to further this movement, she went on to create Blogchatter, India’s most active community of bloggers. As both a parent and a blogger, Richa acknowledges the internet’s polarizing nature, with the potential for both positive and negative impacts. She firmly believes that parents hold the responsibility to shape their children’s digital experiences using appropriate tools and technology. Happiness is a Safe Internet Playground that emphasizes on guidance rather than surveillance and helps parents trail-blaze the challenges of the digital age for children and themselves.

Pihu Jain, Head, Girnar Foundation, CSR arm of CarDekho Group: Pihu Jain is the Head of the Girnar Foundation, the Corporate Social Responsibility (CSR) arm of the CarDekho Group. Under her guidance, the Girnar Foundation has positively impacted over 10,000 lives through eco-friendly practices, sustainable urban planning, and green infrastructure initiatives. Pihu has pursued a BA from Maharani College, University of Rajasthan. During her academic journey, Psychology emerged as a captivating area of interest for her. With a passion for making a difference, Pihu Jain envisions the foundation’s continued positive impact over the next three years. Her focus is on Sustainable Development Goals (SDGs) 3, 4, 5, 11, and 13, covering gender equality, climate action, sustainable cities, community well-being, and quality education. She also aims to address all 17 SDGs in the near future, recognizing the interconnectedness of global challenges and opportunities.