Indriya Celebrates Love with Immersive Gul Posh Loveboards Installation

14th February, 2025: This Valentine’s season, Indriya, Aditya Birla Jewellery, is celebrating the enduring love women have for their jewellery with “Gul Posh,” an innovative and interactive installation. Developed in partnership with Ogilvy India, Gul Posh uses sound activation, love for jewellery and the social behaviour of serenading the love of your life with love songs to create an immersive experience. Measuring 10X10 ft, the…