Niva Bupa Launches ‘Rise’ for India’s Missing Middle

Bengaluru 24th March 2025 : Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading standalone health insurers has unveiled ‘Rise’—a health insurance plan designed to make quality healthcare more accessible for India’s “Missing Middle.” With several industry-first features that deliver value and flexibility, ‘Rise’ is set to redefine affordability and accessibility in health insurance.…