HCLTech & Microsoft Partner with Cricket Australia to Transform Fan Experience

SYDNEY and NOIDA, India, Jan 31, 2025 — Leading global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance the way fans experience live matches via the Cricket Australia Live app. The app’s new AI Insights matchday companion feature provides fans with a regular feed of text-based updates as matches progress. The feature uses AI rooted…