New Delhi: The Central Health Ministry has issued a directive prohibiting the advertisement of alcohol and tobacco during the 2025 edition of the Indian Premier League (IPL), which is organized under the supervision of the Board of Control for Cricket in India (BCCI).
In a letter addressed to IPL Chairman Arun Dhumal, Atul Goel, the Director General of Health Services (DGHS), emphasized that Indian cricketers serve as role models for the youth. Therefore, it is inappropriate for them to be directly or indirectly associated with alcohol and tobacco promotions. The directive mandates a ban on such advertisements both inside stadiums and during live television broadcasts of IPL matches. The IPL authorities are required to enforce these restrictions strictly.
Concerns and Justification for the Ban
IPL is one of the most-watched sporting events in India, with millions of viewers tuning in to television broadcasts.
The tournament has become a powerful platform for companies to advertise their products, including alcohol and tobacco brands.
The consumption of alcohol and tobacco is linked to severe health issues such as heart diseases, lung disorders, cancer, diabetes, and high blood pressure.
Statistics indicate that these products contribute to 1.4 million deaths annually in India.
Government’s Social and Moral Responsibility
Atul Goel stated that banning alcohol and tobacco advertisements in a highly popular tournament like IPL is part of the government’s social and ethical responsibility. Additionally, he emphasized that cricketers have a moral duty to encourage the public to adopt a healthy lifestyle instead of promoting harmful products.