New Delhi, 29 September 2025: In a strategic move to strengthen its footprint in the UPSC preparation landscape, Drishti IAS has appointed Sanu Siddharth (also known as Siddharth Sharma) to spearhead its growth initiatives. The appointment signals the institute’s renewed focus on innovation, digital expansion, and deeper engagement with aspirants across India.
Siddharth brings over a decade of experience in digital marketing, brand strategy, and growth leadership, having previously led marketing at Rau’s IAS and contributed significantly to the success of top ed-tech platforms like Unacademy. Known for his expertise in scaling user acquisition and executing data-driven strategies, he is expected to play a pivotal role in enhancing Drishti IAS’s outreach and impact.
“Joining Drishti IAS is both an exciting and meaningful step,” said Siddharth. “My focus will be on driving not just scale, but also delivering impactful, learner-focused solutions that empower UPSC aspirants in a more effective and personalized way.”
With a legacy of guiding lakhs of civil service aspirants, Drishti IAS remains one of India’s most respected UPSC prep platforms. The institute believes Siddharth’s leadership will infuse fresh strategic direction and renewed energy, enabling it to better meet the evolving needs of today’s aspirants.