Sambalpur, 1st Sept 2025: To preserve and promote Sambalpuri language, literature, culture, traditions, folklore, heritage, and identity, the Western Odisha branch of ‘Ao Next’ organized a special event, ‘Ao Next Juhar Bhetghat’, in Sambalpur. During the event, Padma Shri Jitendra Haripal launched the ‘Ao Next’ OTT platform.
The ceremony, held at Hotel Grand Shiba, was attended by several distinguished guests, including Shyamananda Tali, Chief Manager of the State Bank of India, and key figures from Ao Next such as CEO and Founder Kaushik Das, Creative Head of Ao Next Western Odisha Jayaprakash Kuar, and Founder of Ao Next OTT Platform Ram Pattnaik. Also present were notable personalities like Kamalesh Chakraborty, actor Ratan Pujari, comedian Yogesh Jojo, and others, who were honored for their contributions to the arts and entertainment sector.
The event marked the official launch of the Ao Next platform, which aims to bring a revolutionary change to Odisha’s digital media landscape. Speakers expressed that Ao Next would play a crucial role in showcasing Sambalpuri culture and identity while decentralizing the creative process in Western Odisha.
The platform is dedicated to producing high-quality films and music, and it will feature works from local artists, poets, writers, directors, and other creatives from the region. On August 28, the event also included the launch of the Sambalpuri Web Series trailer, posters of Sambalpuri Cinema Sapna, and Meriar, and the inauguration of short films like Raemati and Peten.
In addition, a musical video was also launched as part of the event, further cementing Ao Next’s commitment to promoting the rich cultural heritage of Western Odisha through modern digital platforms.
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