Mumbai: August 12, 2025 – 2.Oh!, a science-first hair products company whose products are crafted in Italy and created for India, has been chosen as the official gifting partner for Grehlakshmi Mrs. India 2025 — India’s biggest beauty pageant for married women.
2.Oh!’s diverse range of hair products include 23 bold, vibrant and damage-free, semi-permanent hair colors in shades like signature browns, Vivids and Pastels, Reconstruction shampoo & Mask, Leave-in Conditioner, Hair Repair Serum, Hair Gloss and the 3-in-1 Hair Styling Spray.
“Our products are loved by confident, purposeful and strong women across all walks of life who love to express themselves unabashedly through their hair! Our collaboration with Grehlakshmi Mrs. India is the perfect fit of our ideologies and we are excited to celebrate these bold, inspiring women who express their most confident self both on and off the stage,” said Ritu Vijayvergiya, Co-founder 2.Oh!
Launched in 2022 by Grehlakshmi magazine, India’s leading Hindi women’s magazine, the annual beauty pageant offers married women a platform to break stereotypes, while empowering them to embrace their beauty, intelligence, and inner strength, on this enriching journey of personal growth.
This year, 50+ women are participating in the contest. The grand finale will be held on August 24, 2025, at the Crowne Plaza hotel in Mayur Vihar, Noida.