Myntra GlamStream Fest draws over 10,000 attendees, as 30+ brands and 3,000+ creators turn Mumbai into the capital of style
Bengaluru, Nov 20: Myntra GlamStream Fest 2025 made a spectacular debut at Mumbai’s MMRDA Grounds on November 16, transforming the city into the epicentre of fashion, beauty, lifestyle, and pop culture. Drawing ~10,000 attendees, with participation from 30+ leading brands and more than 3,000 creators. This landmark festival firmly established itself on India’s cultural calendar as a vibrant meeting point for creators, consumers, and pop culture icons, underscoring Myntra’s unwavering commitment to championing India’s dynamic creator economy. With a massive turnout of Gen Z shoppers and creators at the forefront, the festival also showcased how young India is redefining and rediscovering trends.
From the moment gates opened, fans and creators explored immersive brand worlds that created a vibrant, high-energy atmosphere throughout the day. The festival’s experiential zones — featuring beauty bars, styling studios, virtual try-ons, content booths, and standout installations from brands such as Pixi, Dermaco, Theatre, Ralph Lauren, OPI, Armaf, Belkin, Fujifilm, SKIN1004, Round Lab, TirTir, Pyunkang Yul, and Bene Kleed — were designed for discovery, storytelling and creator-led engagement. These interactive zones resonated especially strongly with Gen Z, who prioritise hands-on, immersive experiences and shareable moments.
The main stage emerged as the cultural heart of the festival with every artist delivering a powerhouse set of some of the most iconic anthems. High-energy performances by Shalmali Kholgade, Paradox, Kushagra, Pragati Nagpal, Maahi, and Arjun Tanwar added layers across pop, indie genres. Myntra further reimagined contemporary pop culture by bringing Himesh Reshammiya, a cultural phenomenon in his own right, to the GlamStream Fest main stage, resulting in one of the evening’s most iconic moments. Performing to a packed venue with thousands singing along to each hook, Himesh’s presence underscored the scale and cultural significance of his resurgence to both GenZ and Millenial. A standout highlight was the surprise on-stage appearance of Kartik Aaryan, whose entry electrified the audience as the two performed to beloved tracks including “Dil Ke Taj Mahal Mein,” marking a defining moment that elevated the festival’s cultural impact.
The red carpet further elevated the experience, with celebrities including Malaika Arora, Tripti Dimri, Huma Qureshi, Fatima Sana Shaikh and Sanya Malhotra along with top creators like Komal Pandey, Siddharth Batra, Sakshi Sindwani and Ankush Bahuguna among others, delivering standout looks that captured the fest’s spirit.
As evening set in, the spotlight shifted to The Myntra Grazia Glammy Awards 2025, celebrating India’s most influential creators shaping fashion, beauty, lifestyle and culture. Hosted on the main stage, the awards honoured excellence across categories including
- Beauty Creator of the Year was given to Amulya Rattan
- Vishnu Kaushal crowned Viral Creator of the Year
- Palak Tiwari taking home the Next Gen Star award
Sunder Balasubramanian, Chief Marketing Officer, Myntra, said,
“2025 has been a defining year for Myntra, powered by bold marketing innovation and creating IPs that speak directly to a Gen Z audience who discover and express themselves through culture. GlamStream has been at the heart of this shift, and GlamStream Fest became its most powerful expression — a cultural moment brought alive by an incredible spectrum of creators, from UGC and affiliate voices to India’s top influencers. As fashion and beauty discovery becomes more immersive, content-led, and creator-powered, GlamStream is shaping what the future of shopping will feel like.”
The first Myntra GlamStream Fest successfully redefined the landscape of large-scale, creator-powered fashion and lifestyle culture in India. Featuring high-energy performances, street-style showcases, pop-up runways, and brand experiences centered on creators, the event further cemented Myntra’s position as the leading platform championing the shopper-creator (UGC), affiliate, and broader creator ecosystem.
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