India, Dec 23: As digital viewing habits continue to shift towards shorter, mobile-first formats, Chana Jor OTT, India’s fast-growing micro-drama and snackable entertainment platform, is closing the year with a Happy Holidays content surprise for viewers a festive slate of three original shows that further strengthens its position as a category leader in micro-dramas.
Founded by media entrepreneur and digital-content strategist Pratap Jain, Chana Jor OTT has gained steady momentum over the past year by focusing on short, high-engagement narratives that reflect everyday Indian experiences. The platform has seen strong repeat viewership across its recent slate and has clocked consistent growth in watch-time and engagement over the past two quarters, signalling growing audience loyalty in an increasingly competitive content market. Select titles have also witnessed above-industry-average completion rates for short-format content, reinforcing the viability of micro-dramas as a serious storytelling format.
Festive Originals with Scale and Relatability
Leading the holiday lineup is 3 Cutting Chai, a light-hearted drama centred on friendship and modern urban life. Featuring the popular actress Kanishka Rawat, Chetna Kaiswal, and Aayesha Khan, the series follows three independent women Sneha, Priya, and Neha as they navigate careers, relationships, heartbreaks, and everyday chaos. Timed ahead of the release of Bollywood’s much-anticipated Jee Le Zara, the show taps into the growing appetite for women-centric narratives while remaining deeply rooted in lived-in realism.
Adding a romantic touch to the festive slate is Yeh Mere Wo Hai, a Hindi romantic comedy starring talented actress Harsimran Kaur as Manu, a spirited young woman convinced that destiny has sent her “the one” Ram Vikas, played by dashing Ashutosh Semwal. What follows is a charming mix of family expectations, quirky conditions, and emotional twists, blending Bollywood-style romance with contemporary sensibilities.
Completing the lineup is Corporate Majdoori, a sharp workplace satire that resonates strongly with India’s young professionals. Featuring the popular cast essemble Ishank Verma, Mehak Rana, Komal Chopra, and Arsh Parminder Shah, the series explores ambition, burnout, office politics, and the absurdities of corporate life. With its relatable humour and grounded storytelling, the show echoes the spirit of globally popular workplace dramas while retaining a distinctly Indian voice.
Micro-Dramas as a Business and Creator Opportunity
With declining long-form attention spans and rising mobile consumption, micro-dramas are emerging as a scalable, low-friction format for both creators and platforms. Chana Jor OTT’s content strategy reflects this shift, focusing on agile production models, cost-efficient formats, and faster turnaround cycles that allow rapid storytelling experimentation.
The festive slate brings together emerging talent and lean production teams, reinforcing the platform’s commitment to new talent discovery and flexible content creation. Industry observers note that such models are increasingly attractive in a market where speed, relevance, and audience retention are critical.
Looking Ahead: Monetisation and Expansion
The format also opens up opportunities for native brand integrations, and Chana Jor OTT is currently in discussions for brand partnerships aligned with short-format storytelling. The platform plans to expand its micro-drama slate in 2026 with more originals, while also exploring regional-language micro-dramas to deepen its reach across diverse audiences.
“Micro-dramas are no longer experimental; they are becoming a mainstream viewing habit,” said Pratap Jain, Founder & CEO, Chana Jor OTT. “This festive slate is our way of thanking viewers while showcasing how short-format stories can be emotionally engaging, culturally relevant, and commercially viable. At a time when global platforms are experimenting with short fiction, Indian platforms like Chana Jor OTT are localising the format for mass audiences.”
As the year draws to a close, Chana Jor OTT’s holiday slate stands as both a viewer-first festive offering and a strategic statement highlighting how India’s digital entertainment ecosystem is evolving towards sharper, shorter, and more scalable storytelling formats.