World Backup Day: Trust in Data Emerges as the Strongest Asset in the AI Era

World Backup Day: Trust in Data Emerges as the Strongest Asset in the AI Era

 Sandeep Bhambure, Vice President and Managing Director – India and SAARC, Veeam Software.

 
“Trust in data is one of the most valuable assets any organization has. Backups are the final line of truth when AI can invent information, ransomware can lock data away, and a single misconfiguration can ripple through an entire system in minutes. World Backup Day is a timely reminder for boards and IT leaders to strengthen data resilience and ensure comprehensive backup strategies are in place. As India’s digital economy expands and AI adoption accelerates, organisations must move beyond conventional backup practices and adopt a comprehensive data resilience strategy. Immutable backups, continuous threat monitoring and regularly tested recovery processes are essential—not just to recover data, but to keep the business operational and confident in the integrity of the data it relies on. Too many organisations still manage risk reactively, when real progress starts with resilient, trusted data.”

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