Superkicks Unveils New Flagship Store in Mumbai: Where Streetwear Meets Culture, Community & Creativity
Mumbai, 14th August 2025 — Seven years after Superkicks first disrupted India’s streetwear scene with its debut store in Khar, the brand returns to its roots with a bold new chapter: the launch of its largest and most ambitious Mumbai flagship yet. Located at the bustling junction of Swami Vivekanand Road and Ram Krishna Mission Road in Santacruz West, this space is more than just a store; it’s an immersive destination where product, passion, and purpose collide.
Designed in collaboration with Restore Design, the flagship captures the heartbeat of Mumbai, merging Bandra’s colonial heritage with the kinetic energy of global street culture. Spread across 2,800 sq. ft., the “Fusion Lab” interiors take cues from the city’s seas, streets, and storied architecture. Mosaic tiles, arched windows, a sweeping grand staircase, and gothic-style fixtures evoke nostalgia, while monochrome blue accents add a contemporary pulse. Soon, a mural by a local artist and sculptural installations will further root the space in Mumbai’s vibrant creative fabric.
Superkicks’ curated universe comes alive here, uniting global sneaker heavyweights, Nike, Adidas, Puma, New Balance, Asics, with cult streetwear labels like Carhartt, Aries, Represent, FDMTL, and homegrown disruptors such as Jaywalking, Farak, Thaely, and Almost Gods. The brand’s own apparel line takes pride of place, alongside exclusive collaborations with Budweiser, Zomaland, and other cultural icons.
But the flagship is more than retail—it’s a cultural hub. Expect live music sessions, brand-led events, limited drops, and community activations designed to spark conversation and fuel expression. “Mumbai was our first home turf, and this store is an ode to the city and its creative heartbeat,” says Nisha Lulla, CMO & Co-founder. Sangeet Paryani, CEO & Co-founder, adds, “We’ve built a space that celebrates the process of creation and the community that inspires it. This is where streetwear meets storytelling.”
Enhancing the in-store journey is The Wholesome Pantry café by I Am Wholesome India, founded by sisters Manpreet Dhody and Anupreet Dhody. Known for their artful approach to food, they’ve curated a menu where flavour, design, and storytelling converge—making it the perfect spot to pause, connect, and soak in the Superkicks experience.
As Superkicks opens this flagship, it reinforces its position as a pioneer of India’s streetwear culture—inviting everyone to step inside, explore, and be part of a movement that celebrates creativity without compromise. The next era of Indian street fashion starts here.