India, 17th November, 2025: India’s leading Beauty and Lifestyle destination, Nykaa, is turning up the volume with the return of NYX Professional Makeup – the cult LA brand that redefined what creative, accessible beauty could be. Born in Los Angeles and rooted in the spirit of artistry and self-expression, NYX has become a cultural icon for creators, makeup enthusiasts, and professionals alike. The brand’s return on Nykaa reignites its mission to make bold, high-performance makeup accessible to all. With a refreshed portfolio and renewed focus on creativity, the comeback signals a new era of expressive beauty- one that invites everyone to play, experiment, and glow their own way.
From backstage staples to viral sensations, NYX Professional Makeup’s new portfolio celebrates skin confidence, bold color, and pro-grade performance. The latest lineup brings together innovation, artistry, and that signature LA attitude:
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Lip IV Hydrating Gloss Stain: Where color meets care, a high-shine, long-wear gloss infused with magnesium, vitamin B12, and coconut water for up to 12 hours of hydration and that instant wet-look payoff.
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Face Glue Primer & Setting Spray: The viral “grip duo” that locks in makeup for up to 24 hours. Infused with polyglutamic acid and maple syrup extract, it hydrates, grips, and keeps your look intact, all the glue, none of the stickiness.
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Buttermelt Glaze Tint: A soft-glow skin tint powered by 90% skincare ingredients and SPF 40 for daily protection. Lightweight, sheer, and glow-boosting, it’s skincare that looks like makeup.
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Fat Oil Lip Drip: The internet’s favorite lip oil, juicy, non-sticky, and ultra-glossy. It drenches lips in hydration with a glass-like finish across six universal shades.
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