Influencer collaborations have become pivotal in shaping consumer perceptions and driving purchasing decisions. To enhance the effectiveness of these campaigns, brands are increasingly turning to neuromarketing—a discipline that merges neuroscience with marketing strategies. By employing techniques such as electroencephalography (EEG) and eye-tracking, marketers can gain profound insights into consumer responses, enabling the creation of more […]
The post Neuromarketing: Enhancing Influencer Campaigns with Consumer Insights first appeared on Business News Week.