In a digital-first age, a brand’s reputation is not created by clever marketing or pretty websites. Instead, it is created by what people say about it. You can only control your website, its social media accounts, and internal communications. Meanwhile, potential customers, investors, and even employees search for third-party information to certify your authenticity. Thus, […]
The post Leveraging Third-Party Sites to Boost Your Brand Reputation first appeared on Business News Week.