Festivals in India are not just dates on a calendar—they are vibrant feasts of flavour, tradition, and togetherness. From the crackling bonfires of Lohri to the sweet harvest feasts of Pongal, every celebration is a sensory delight. But in 2024, these age-old traditions got a modern twist. Enter frozen and ready-to-cook snacks, adding a dash […]

The post India’s Festive Treats Get a Frozen Upgrade with 71% Choosing Ready-to-Cook Snacks! first appeared on Business News Week.