Mumbai, Dec 24: Green Chutney Films today announced the release of its latest Christmas film in collaboration with JSW MG Motor India. The Film is a visually rich, emotion-led narrative crafted entirely using AI that brings alive the spirit of Christmas through wonder, warmth, and innovation. Set in the snowy valleys of Lachung, Sikkim, the film evokes childlike wonder through snowfall, handcrafted decorations, and heartfelt wishes, positioning the Windsor EV as a key protagonist that embodies JSW MG Motor India’s brand ethos of humanizing advanced technology for magical, sustainable journeys
The story unfolds with families discovering Christmas magic in an unexplored region, where Windsor’s intelligent features like its Infinity View glass roof, reclining Aero-lounge seats, and segment-leading comfort enhance the festive adventure, blending Indian warmth with classic snowy vibes. Rooted in JSW MG’s commitment to aspirational EV mobility, the film showcases how Windsor delivers premium experiences amid Sikkim’s grand celebrations, making technology feel enchanting and accessible.
Speaking about the campaign, Udit Malhotra, Head of Marketing, JSW MG Motor India, said,
“At JSW MG Motor India, our brand ethos is rooted in humanizing cutting-edge technology to spark joy, belief, and meaningful connections just like the magic of Christmas. This AI-driven film perfectly captures that spirit, with Windsor starring as the enabler of wonder, turning innovative EV mobility into an emotional, aspirational story of sustainable discovery through the Film’s visionary narrative.”
Rahul Tejwani, CEO, Green Chutney Films, shared;
“This film is a pathbreaking moment for advertising, telling a full-fledged, dialogue-driven narrative entirely through AI. JSW MG Motor India’s belief in the creative vision allowed us to push boundaries and reimagine what festive storytelling can look like today.”
The film was conceptualised by Green Chutney Films team, who envisioned a brand-first story that organically celebrates Christmas while maintaining emotional authenticity. The campaign is now live across MG Motor India’s digital platforms.