By Deepti Verma Chhabria Co-Founder & Director, Aerome When was the last time you stopped to smell the flowers at a nearby shop? Or walked a little slow around a bakery, basking in the glorious aroma of freshly baked bread or cinnamon buns? While you may not recall the precise moment, a mere mention of […]
The post Future Scent: How Brands Are Embracing Scent Marketing for Stronger Consumer Connections first appeared on Business News Week.
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