16th June 2025: Mars Wrigley India is reshaping the gum category with a bold new campaign for Boomer, the iconic gum brand that has led the bubble-blowing game in India for over three decades. Featuring Indian cricket’s pace sensation Jasprit Bumrah, the latest TVC puts the spotlight back on bubble-blowing, not just as a fun […]
The post From Boos to Boom: Jasprit Bumrah Stars in Boomer’s Comeback Campaign first appeared on Business News Week.