Britannia – one of India’s oldest and largest FMCG advertisers, and a long-standing client of the outdoor advertising business flipped the script on outdoor advertising. To spotlight Britannia’s continued commitment to its sustainable practices, the brand let nature take the lead in its latest campaign, to highlight its ESG commitments over the years. Literally. ‘Nature […]
The post Britannia chose Nature to lead the way for its latest campaign first appeared on Business News Week.