Gurugram, India Mar 16th: Boopin, one of the fastest-growing global digital marketing agencies, has announced the launch of its new office in Gurgaon, marking a significant milestone in the company’s India growth strategy. The expansion strengthens Boopin’s footprint in the National Capital Region and positions the agency to better serve clients across North India’s rapidly evolving business landscape.
With the addition of the Gurgaon office, Boopin now operates across 8 countries and more than 10 cities worldwide, reinforcing its status as a globally connected agency delivering locally relevant marketing solutions. In India, the agency now has a two-city presence, with its Bangalore office serving South India while the new Gurgaon hub focuses on North and East markets.
Boopin has earned recognition for its client-centric approach and ability to deliver tailored, performance-driven marketing solutions that combine creativity, data intelligence, and technology. The Gurgaon office will further strengthen the agency’s ability to deliver integrated digital strategies, performance marketing, and brand transformation programs for businesses across sectors.
Commenting on the expansion, Venu Madhav, General Manager & India Head, Boopin, said: “We are delighted to expand our presence in North India with the launch of our Gurgaon office. This strategic move allows us to be closer to our clients in one of India’s most vibrant and dynamic markets. North India offers immense opportunities for brands to grow, and our goal is to help them unlock that potential through innovative, data-driven marketing solutions.”
He further added, “Nearly two-thirds of our growth comes from referrals and recommendations by existing clients, which reflects the trust we have built by consistently delivering measurable value. As we expand our presence in North India, it was important for us to bring on board a senior leader who embodies reliability, strategic thinking, and a consistent track record of building strong client partnerships. Anuj Gupta is a natural fit for this vision, and with his leadership we look forward to strengthening our regional presence while continuing to help brands achieve meaningful and sustainable business growth.”
To lead this expansion, Boopin has appointed Anuj Gupta as Head – North & East. With more than two decades of experience in integrated marketing and media, Mr. Gupta brings deep expertise in building brand strategies and driving business growth for leading companies across India.
Speaking on his appointment, Mr. Gupta said: “It is an exciting opportunity to establish and grow Boopin’s presence in North & East India. I look forward to collaborating with ambitious brands in the region to create impactful digital growth stories and deliver marketing solutions that drive real business outcomes.”
Over the course of his career, Gupta has held leadership roles at leading global agency networks including Havas Media Group, Starcom, Carat, Mudra Max, and Cheil Worldwide. In his most recent role as Senior Vice President at Havas Media, he led strategic mandates for marquee brands such as DS Catch Spices, DS Corporate, Magicbricks, Sheela Foam, FMC, Zupee, and many other clients.
The Gurgaon launch underscores Boopin’s commitment to deepening its engagement with Indian brands, expanding its regional capabilities, and accelerating its growth trajectory in one of the world’s fastest-growing digital economies.
As Boopin continues its global expansion, the new North India hub will play a pivotal role in strengthening client partnerships, driving innovation, and delivering transformative marketing solutions for businesses across the region.
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