Bengaluru/New York, October 08, 2025 – ace turtle, India’s tech-driven retail powerhouse transforming shopping experiences, and WHP Global, one of the world’s fastest-growing brand management firms, today announced a long-term licensing deal to expand and strengthen the presence of the iconic denim brand G-STAR in India.
Under the terms of the agreement, ace turtle will acquire exclusive rights to build and grow G-STAR’s footprint in India across multiple channels, including standalone stores, shop-in-shop formats, and e-commerce. The partnership will leverage ace turtle’s deep retail expertise and understanding of India’s dynamic consumer landscape.
“We are excited to partner with WHP Global and G-STAR, a brand celebrated for its pioneering denim craftsmanship, to offer Indian consumers a new and premium fashion experience,” said Nitin Chhabra, Founder and CEO of ace turtle. “This collaboration is aligned with our ambition to create customer-centric, technology-enabled retail solutions while expanding access to world-class brands across India’s growing fashion market.”
“India’s fashion market is undergoing rapid transformation and growth,” said Stanley Silverstein, Chief Commercial Officer of WHP Global, which owns the G-STAR brand. “As part of our continued global expansion, we believe G-STAR will inspire and connect with fashion-conscious consumers, while setting new benchmarks for how premium brands can engage with local markets.”
The partnership is expected to accelerate G-STAR’s expansion into India’s booming retail space and enhance consumer access to premium denim and lifestyle products. ace turtle is committed to blending global design sensibilities with localized strategies to meet the evolving expectations of fashion-savvy Indian consumers.
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