India, 26th March 2025: La Pink, India’s first beauty brand with 100% microplastic-free formulation , is excited to launch its #InsideYourSkin campaign, focusing on how Indian skin functions and reacts to ingredients- by maintaining pH balance. Indian skin is diverse, with varying types and concerns, making it essential to maintain its natural pH balance. Whether you have oily, dry, sensitive, or acne-prone skin, the right pH balance is key to preventing common issues like irritation, dryness, excess oil, and breakouts. La Pink’s products are formulated to support and restore your skin’s natural pH balance, helping you achieve radiant, healthy skin by eliminating microplastics as the base ingredient in personal care products.
The #InsideYourSkin campaign aims to educate Indian consumers on the importance of maintaining pH balance that gets disrupted by the use of microplastics products in skincare. La Pink’s 100% microplastic-free formulations are tested by dermats and clinically proven to support your skin’s ideal pH levels. Hero products like the Ideal Bright Face Wash, Ideal Bright Face Toner, Ideal Bright Face Serum, Vitamin C sunscreen & Strawberry Lip Balm which works in harmony to cleanse, hydrate, and restore the skin’s natural pH levels. Ingredients like White Haldi (soothing and anti-inflammatory), Cactus Flower (hydrates and protects), and Kakadu Plum (brightens and evens skin tone), the ingredients sourced from France, Australia, and the USA for their best potential for Indian skin needs.
For Indian consumers, pH balance is the foundation of healthy skin. Whether you’re dealing with pigmentation, excess oil, or dehydration, La Pink’s range of personal care products line helps restore balance, provides much needed nutrition to skin , leaving it not only beautiful but resilient, strong, and glowing from the inside out.
Nitin Jain, Founder of La Pink, shares his inspiration behind the campaign: “Maintaining healthy skin is imperative. My wife is the source of my inspiration behind this brand and the campaign. I feel that if we are able to raise awareness about how important it is to understand how pH levels function Inside our skin, it’ll be easier to understand how our skin responds better. With #InsideYourSkin, we’re sparking a movement to celebrate Indian beauty and empower every woman to embrace her natural glow.”
#InsideYourSkin is more than just a campaign; it’s an invitation to understand your skin’s needs and take a more natural, effective approach to skincare.
Join the #InsideYourSkin movement and explore La Pink’s range of 100% microplastic-free formulations, skin-loving products. Take the first step toward healthier, more balanced skin today.
