‘Laughs Per Minute: Breathless Edition’ Returns to DeadAnt Live with a Focus on Air Pollution
Mumbai, 12th February 2025: In a city where the air itself has become a punchline, DeadAnt Live is flipping the script with Laughs Per Minute: Breathless Edition—a night of rapid-fire comedy that puts Mumbai’s air quality crisis center stage.
On 28th February, Bal Gandharva Rang Mandir will play host to some of the sharpest comedic minds in the country as they attempt to do the impossible—make air pollution a laughing matter while ensuring it’s taken seriously. This special edition of DeadAnt’s proprietary format, presented in collaboration with social and environmental impact advisor Asar, will feature a stellar lineup of over 20 comedians, including Aditya Kulshrestha (Kullu), Aditi Mittal, Raunaq Rajani, Aadar Malik, Supriya Joshi, Vineet Srinivasan.
At its core, Laughs Per Minute is a high-stakes challenging format where comedians get 60 seconds each on stage to land a punchline—an exhilarating pace that mirrors the urgency of Mumbai’s, and indeed India’s, declining air quality. But beyond the rapid wit and relentless laughs, this edition serves a more pressing purpose: to translate AQI charts and government reports into a conversation that people can actually engage with. Because while smog-choked skylines and unseasonal coughs have become part of daily life, the issue remains buried under apathy, and jargon-laden policy discussions.
Ravina Rawal, Founder-CEO of DeadAnt remarked, “For DeadAnt, this isn’t just another show—it’s part of a broader mission to use the arts as a force for impact. We are delighted to partner with Asar for the return of Laughs Per Minute: Breathless Edition; on raising awareness on the rising air pollution in the country, and stripping away the abstraction around air pollution, driving home the reality of what’s at stake—without the doomscroll. At DeadAnt, we believe comedy can be more than just entertainment—it can spark conversations, shift perspectives, and even catalyse change–this edition is designed to make people sit up, take notice and, hopefully, take action.”
The collaboration with Asar ensures that while the jokes land, so does the message. Laughs Per Minute: Breathless Edition aims to do what few environmental campaigns have managed: make people care.
Brikesh Singh, Chief of Communications, Asar, said, “DeadAnt’s recognition of the urgent need to spotlight air pollution and the broader climate crisis led to this partnership. Through comedy, we aim to make climate conversations more accessible and engaging, driving attention towards actionable solutions to combat deteriorating air quality of Mumbai and mainstreaming climate communication for greater impact.”
He adds that DeadAnt Laughs Per Minute: Breathless Edition is designed to shake up the conversation on Mumbai’s air pollution—by ditching the jargon-heavy debates for sharp-witted comedy that resonates with everyone. “By using humour as a universal language, the initiative aims to engage a wider audience, spark public action, and make this issue impossible to ignore,” said Singh.
