With the soaring demand for personalized and interactive experiences, platforms offering astrology consultations are evolving to meet the expectations of a vast set of audiences across the globe. Seamless real-time communication has become crucial for creating meaningful, one-on-one interactions that build trust and foster engagement. By integrating AI-powered high-quality video, audio, and chat capabilities, astrology platforms can now deliver immersive experiences that replicate the personal connection of in-person consultations. Addressing these needs, InstaAstro has partnered with Agora to revolutionize astrology consultations, setting a new standard for real-time engagement in the industry.
The Problem:
Navigating real-time engagement for a global audience
As InstaAstro rapidly expanded its global reach, it faced significant challenges in delivering a seamless real-time communication experience. Building a reliable and scalable real-time communication system for millions of users across 27+ countries was a daunting task. The platform needed a robust solution that could handle the growing demand for video consultations and live sessions while maintaining exceptional quality and minimal latency. Additionally, combining video and chat features into a single, unified platform posed technical and logistical hurdles that required advanced, dependable technology.
InstaAstro also recognized the importance of providing a consistent, immersive experience to foster trust and loyalty among its users. Without a reliable infrastructure, the platform risked losing user engagement and satisfaction, hindering its ability to grow and retain a global audience. These challenges underscored the need for a solution that could seamlessly integrate real-time video, chat, and interactive features into a scalable and dependable system.
The Solution
Enhanced experiences with Agora’s RTC platform
To address its challenges, InstaAstro turned to Agora for a scalable and feature-rich RTC solution. Agora’s infrastructure provided the reliability and flexibility needed to support millions of users across diverse geographies. By integrating Agora’s high-quality video and chat capabilities, InstaAstro created a seamless and immersive experience for its users, enabling real-time connections with astrologers that felt as personal as in-person consultations.
Agora’s low-latency technology ensured smooth video and audio interactions, regardless of network conditions or user location. Features like real-time polling, interactive Q&A, and visual engagement tools helped InstaAstro deliver a more dynamic and engaging experience, further strengthening user participation. The platform’s ease of implementation and customizable features allowed InstaAstro to adapt the technology to its unique requirements quickly and efficiently.
Results & ROI:
Driving growth and revenue with reliable real-time interactions
The seamless integration of Agora’s video and chat capabilities significantly enhanced user interaction and satisfaction. By delivering high-quality video consultations and enabling one-on-one connections with astrologers, InstaAstro saw a substantial rise in astrologers’ client acquisition, repeat user engagements, and consultation volumes.
The platform not only deepened its connection with users but also drove impressive revenue growth and extended its astrologers’ reach to a global audience. InstaAstro has tripled its user sessions, reaching more than 2,000+ concurrent users across numerous live sessions. With Agora, InstaAstro has a 99.99% call success across both native and web. These outcomes highlight how Agora has empowered InstaAstro to achieve its vision of providing personalized and holistic astrology guidance.
“We chose to implement Agora’s trusted platform based on its rich features, global scalability, and ease of implementation,” says Nitin Verma, Founder & CEO, InstaAstro. “Implementing Agora for live sessions drastically improved our user experience and led to major platform growth. Agora’s comprehensive solution and exceptional support exceeded our expectations,” he added.
