Panchjanya is set to organize the ‘Sagar Manthan: Good Governance Dialogue 2024‘ on December 24, 2024. The event marks the birth anniversary of former Prime Minister Late Shri Atal Bihari Vajpayee, celebrated nationwide as Good Governance Day. This year, Panchjanya will commemorate his birth centenary, making the occasion even more significant. The program’s theme draws […]
24th December 2024: In a heartfelt tribute to the backbone of India’s agriculture, BigBasket, a TATA Enterprise, marked Kisan Diwas with a host of initiatives to honor the contributions of farmers across the country. With its ongoing commitment to empowering farmers, BigBasket celebrated the day by connecting with over 5,000 farmers through personalized letters from […]
Accor, a global leader in hospitality, proudly announces its double win at the Travel+Leisure India’s Best Awards 2024, securing prestigious accolades in two key categories: Best Hotel Group in the World, and Best Loyalty Programme for the Group’s ALL loyalty programme. The awards, presented on 12 December 2024, reaffirm Accor’s position as a leader in […]
Monday, 24th December 2024, Mumbai: SOUKYA, India’s first NABH-accredited AYUSH hospital and the visionary creation of renowned holistic health specialist Dr. Isaac Mathai, is set to embark on its first global expansion since its inception in 2002. Addressing the growing global demand for integrative medicine, SOUKYA will establish its first international unit in Portugal with […]
24th December 2024: Mr. K L Ramesh has been appointed as the new Chairman of the Handicrafts and Carpet Sector Skill Council (HCSSC), effective 23rd December 2024. The announcement was made during the recent Governing Council meeting, where Mr. Ramesh was welcomed with great enthusiasm. Mr. Ramesh brings a wealth of experience in leadership roles […]
Mumbai, Maharashtra – December 24, 2024– Asset Reconstruction Company (India) Ltd. (Arcil) has inaugurated two transformative projects aimed at improving educational infrastructure in rural government schools in Dahanu taluka of Palghar district. These CSR initiatives, executed in collaboration with two NGOs – Kokan Kala Va Shikshan Vikas Sanstha and Santhwana Trust, with a focus on […]
Mumbai, December 24, 2024: Bank of Baroda, one of India’s leading public sector banks, today announced the release of its first ad campaign and brand film, ‘Play The Masterstroke,’ featuring the cricketing legend and the Bank’s Global Brand Ambassador, SachinTendulkar. Just as Sachin is synonymous with playing some incredible masterstrokes on the cricket pitch throughout his career, the film encourages people to boldly and confidently play the masterstrokes of their lives to realise their financial dreams and aspirations, by choosing a Bank that is trusted by millions and backed by a legacy of over a century.
The tagline ‘Play The Masterstroke’ serves as a motivational call to action for customers, urging them to chase their dreams, be it owning a home, purchasing a car, or achieving a significant personal or professional milestone. With Sachin Tendulkar, who symbolizes excellence, trust, resilience, consistency and leadership, as the face of the campaign, the Bank reinforces its position as a trusted partner in helping customers score big and achieve their financial goals.
Bank of Baroda has also launched a product film with Sachin on the bob Masterstroke Savings Account, an exclusive bank account designed for customers looking for a premium banking experience. Using a dash of humour, the ad grabs the attention of viewers and conveys the many unique features and host of privileges that come with the bob Masterstroke Savings Account.
Shri Shailendra Singh, Chief General Manager – HR & Marketing, Bank of Baroda said, “The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.”
The ‘Play The Masterstroke’ campaign extends the term ‘Masterstroke’ from the cricketing domain to the banking space, with the tagline also deftly incorporating other cricketing vocabulary such as ‘over’ and ‘century’.
The background music in the brand film is an original composition that was especially curated using a combination of an acoustic violin and an electric violin, with the subtle integration of “Yeh Hain Mera Masterstroke” to reinforce the brand positioning.
The brand film will be played on social media and across theatres in India, with the product cuts being played extensively on television.
India, 2024 Re’equil, a personal care brand, is thrilled to announce the launch of its official mobile app, now available for download on both the App Store and Google Play Store. This milestone marks a new chapter in Re’equil’s mission to provide customers with an exceptional shopping experience that is fast, seamless, and value-driven. Simultaneously, […]
New Delhi, December 24, 2024: Delhi is once again set to witness a vibrant celebration of artistic expression. Sahitya Kala Parishad, Government of NCT Delhi, has unveiled the third edition of the prestigious ‘Voice of Colors’ artist camp.
This exclusive residential camp is happening at the serene Zorba The Buddha, Tropical Ghitorni, New Delhi, from December 23 to 27, 2024 . This artist camp is a residential camp bringing together some of India’s most celebrated artists to collaborate, create, and exchange ideas in an intimate setting.
Shri Saurabh Bharadwaj, Hon’ble Minister of Art, Culture & Languages, said , “The ‘Voice of Colors’ artist camp is a celebration of creativity and cultural diversity, providing a platform for artists to craft unique masterpieces that resonate deeply with viewers. Such events not only inspire art enthusiasts to embrace and promote artistic expression but also ignite a passion in the younger generation to carry forward this legacy of creativity. Let us continue to encourage our artists and ensure that art remains a beacon of inspiration for all.”
Curated by Vineet Paliwal, Programme Officer at Sahitya Kala Parishad, the camp features an illustrious lineup of artists, including Bharti Verma, Kavita Nayar, Jagdish Chander, Farhad Hussain, Shabir Hussain Santosh, Tejinder Kanda, Vidhyasagar Upadhyay, and Vandana Rakesh.
Over the course of five days, these talented individuals will craft artworks that beautifully reflect the diverse facets of art and culture against the tranquil backdrop of Zorba The Buddha. Art enthusiasts can look forward to an exhibition following the event, showcasing the breathtaking artworks created during this immersive experience.
Paramount Pictures unveiled a massive spectacle this holiday season, in anticipation for the upcoming theatrical release of SONIC THE HEDGEHOG 3 on Thursday, December 18th, with an attempt to break the GUINNESS WORLD RECORDS title for the “largest shadow projection.”
The shadow was projected on an exterior wall of the American Dream, with a live stream shown on the first floor of Court A within the mall.
SONIC THE HEDGEHOG 3, from Paramount Pictures, in association with SEGA, opens exclusively in theatres nationwide on Friday, December 20th. Sonic the Hedgehog returns to the big screen this holiday season in his most thrilling adventure yet. Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched in every way, Team Sonic must seek out an unlikely alliance in hopes of stopping Shadow and protecting the planet.
WHAT: SONIC THE HEDGEHOG 3, in association with Paramount Pictures and SEGA, to attempt to break the GUINNESS WORLD RECORDS title for “LARGEST SHADOW PROJECTION”
WHEN: The shadow projection began at 5:00 PM ET on Wednesday, December 18 and broke the record at 9:01 PM ET.
WHERE: American Dream – 1 American Dream Wy, East Rutherford, NJ 07073
HOW: The past record was 15.7 m (51 ft 6.1 in) long x 8.09 m (26 ft 6.5 in) wide. A full list of rules can be found below:
The artwork must be of a recognizable image, concept or scene at the discretion of Guinness World Records.
The design of the shadow projection must be sent for pre-approval. Any designs not sent for pre-approval may be disqualified.
EAST RUTHERFORD, NEW JERSEY – DECEMBER 18: (L-R) Shadow, Michael Empric, Guinness World Records adjudicator, and Sonic attend the “Sonic The Hedgehog 3” Guinness Record for Largest Shadow Projection at American Dream Mall on December 18, 2024, in East Rutherford, New Jersey. (Photo by John Nacion/Getty Images for Paramount Pictures)
The image must be one continuous shadow representation.
The supplies used to form the shadow projection must be available commercially. A breakdown of materials used to create the shadow projection must be submitted as evidence.
Overall measurements of the image must be provided as well as a breakdown of height, width etc.
There is no limit regarding the number of projectors used.
The image must be projected for a minimum of four hours.
There is no minimum time frame for the construction of the sculpture, nor is there a limit to the number of people involved. However, the duration and number of participants should be documented.
The record is measured based on the greatest length and width separations of the shadow projection.
To be considered for the record, the shadow projection must surpass any existing record in this category by all dimensions.
